Abstract: The study of implicature which is one of the
discussions of pragmatics is such an interesting and challenging topic
to discuss. Implicature is such a meaning which is implied in such an
utterance which is not the same as its literal meaning. The rapid
development of information technology results social networks as
media to broadcast messages. The broadcast messages may be in the
form of jokes which contain implicature. The research applies the
pragmatic equivalent method to analyze the topics of jokes based on
the implicatures contained in them. Furthermore, the method is also
applied to reveal the purpose of creating implicature in jokes. The
findings include the kinds of implicature found in jokes which are
classified into conventional implicature and conversational
implicature. Then, in detailed analysis, implicature in jokes is divided
into implicature related to gender, culture, and social phenomena.
Furthermore, implicature in jokes may not only be used to give
entertainment but also to soften criticisms or satire so that it does not
sound rude and harsh.