Abstract: Absorption and fluorescence spectra of quinine
sulphate (QSD) have been recorded at room temperature in wide
range of solvents of different polarities. The ground-state dipole
moment of QSD was obtained from quantum mechanical calculations
and the excited state dipole moment of QSD was estimated from
Bakhshiev-s and Kawski-Chamma-Viallet-s equations by means of
solvatochromic shift method. Higher value of dipole moment is
observed for excited state as compared to the corresponding ground
state value and this is attributed to the more polar excited state of
QSD.