Abstract: This paper estimates the economic values of
household preference for enhanced solid waste disposal services in
Malaysia. The contingent valuation (CV) method estimates an
average additional monthly willingness-to-pay (WTP) in solid waste
management charges of Ôé¼0.77 to 0.80 for improved waste disposal
services quality. The finding of a slightly higher WTP from the
generic CV question than that of label-specific, further reveals a
higher WTP for sanitary landfill, at Ôé¼0.90, than incineration, at Ôé¼0.63.
This suggests that sanitary landfill is a more preferred alternative.
The logistic regression estimation procedure reveals that household-s
concern of where their rubbish is disposed, age, ownership of house,
household income and format of CV question are significant factors
in influencing WTP.