Abstract: This paper develops a critical perspective on using
culture and creativity as tools for urban regeneration. Following a
brief assessment of the evolution of cultural policy in recent decades
and different urban regeneration scheme, the concepts of creativity
and creative cities are discussed. This is followed by an attempt to
clarify the relationship between the concepts of creativity and culture.
A more detailed critique of cultural and creative initiatives in Serbian
cities is then undertaken. These attempts show that the potential for
development of urban regeneration driven by culture and creativity
exist. But, these initiatives failed to produce adequate results because
they did not take root as a comprehensive urban regeneration
strategy, therefore, recommendations for further development are
offered.