Abstract: This research tries to analyze the role that knowledge
about foreign markets has in increasing firms- exports in clustered
spaces. We consider two interrelated sources of knowledge: firms-
direct experience and indirect experience from other clustered firms –
export externalities. In particular, it is proposed that firms would
improve their export performance by accessing to export externalities
if they have some previous direct experience that allows them to
identify, understand and exploit them. Also, we propose that this
positive influence of previous direct experience on export
externalities keeps only up to a point, where it becomes negative,
creating an inverted “U" shape. Empirical evidence gathered among
wine producers located in La Rioja tends to confirm that firms enjoy
of export externalities if they have export experience along several
years and countries increase their export performance. While this
relationship becomes less relevant as they develop a higher
experience, we could not confirm the existence of a curvilinear
relationship in their influence on export externalities and export
performance.