Abstract: The development of information and communication
technology, the increased use of the internet, as well as the effects of
the recession within the last years, have lead to the increased use of
cloud computing based solutions, also called on-demand solutions.
These solutions offer a large number of benefits to organizations as
well as challenges and risks, mainly determined by data visualization
in different geographic locations on the internet. As far as the specific
risks of cloud environment are concerned, data security is still
considered a peak barrier in adopting cloud computing. The present
study offers an approach upon ensuring the security of cloud data,
oriented towards the whole data life cycle. The final part of the study
focuses on the assessment of data security in the cloud, this
representing the bases in determining the potential losses and the
premise for subsequent improvements and continuous learning.