Abstract: Medical Tourism is a new development in Taiwan
recently. The willingness and barriers of potential tourists from
China to participate medical tourism are studied. A questionnaire
survey is conducted and the SPSS software is used to analyze data.
The results show that under one fifth of respondents express full
medical tourism participation willingness. Among travel barriers
toward medical tourism, “insufficient information of medical tourism
trip", “not enough time", “no companion", “worrying about
unsatisfied itinerary." are perceived the most important barriers.