Abstract: This paper describes the design and implementation of
web system for continuable and viable collaboration. This study
proposes the improvement of the system based on a result of a certain
practice. As contemporary higher education information environments
transform, this study highlights the significance of university identity
and college identity that are formed continuously through independent
activities of the students. Based on these discussions, the present study
proposes a practical media environment design which facilitates the
processes of organizational identity formation based on a continuous
and cyclical model. Even if users change by this system, the
communication system continues operation and cooperation. The
activity becomes the archive and produces new activity. Based on the
result, this study elaborates a plan with a re-design by a system from
the viewpoint of second-order cybernetics. Systems theory is a
theoretical foundation for our study.