Abstract: Market institutions extension within transit societies
contributes to constituting the new type of middle class and
households livelihood strategies. The middle class households as an
example of prosperity in many cases encourage the ordinary ones to
do the same economic actions. Therefore, practices of using market
institutions by middle class households in transit societies, which are
mostly characterized by huge influence of traditional attitudes, can
carry habitual features for the whole society. Market institutions
consumption habit of the middle class households makes them
trendsetters of economic habits of other households while adapting to
the market economy. Moreover different social-economic positions
of households lead them to different consuming results such as
worsening or improving household economy due to indebtedness.
Abstract: Urban life is characterized by rapid changes and high influence of market institutions on livelihood strategies of households to get sustainability, especially in countries of former Soviet Union challenged transformation of economy to the market type. Moving from socialistic worldviews to capitalistic ones which as usual regulated by free markets has been enough big challenge for households in urban area, which have to face with adaptation to new systems. Influence of market institutions on everyday life and planning system of households can destroy traditional household dispositions of the sustainable managing of a family budget. New changes of economy system can lead to splitting up large social networks and appearing new risky livelihood strategies of households. Urban households from Astana that is the capital city of Kazakhstan were interviewed within international research project “Livelihoods Strategies of Private Households in Central Asia. A Rural-Urban Comparison in Kazakhstan and Kyrgyzstan”, which enables to explore urgent issues of livelihood strategies of urban households in current Kazakhstan under influence of the spreading of market institutions from the micro level research focus of their everyday life.