Abstract: The objective of this paper is to construct a creativity
composite index designed to capture the growing role of creativity in
driving economic and social development for the 27 European Union
countries.
The paper proposes a new approach for the measurement of EU-27
creative potential and for determining its capacity to attract and
develop creative human capital. We apply a modified version of the
3T model developed by Richard Florida and Irene Tinagli for
constructing a Euro-Creativity Index. The resulting indexes establish
a quantitative base for policy makers, supporting their efforts to
determine the contribution of creativity to economic development.