Abstract: This paper is focusing on the attitude of Georgian
consumers toward social media, influence of social media on
consumer buying behavior. The purpose of this paper is to explore
the usage of social media marketing for small business companies of
Georgia. The result of marketing research has revealed that social
webs are mostly used by Georgian consumers, but they have little
impact on the buying decision. The research method was exploratory
and descriptive. Conclusions summarize the research results and
offers insight to provide better understandings of consumers demand
and implementation of marketing strategy through social media in
Georgia.
Abstract: Meeting the growth in demand for digital services
such as social media, telecommunications, and business and cloud
services requires large scale data centres, which has led to an increase
in their end use energy demand. Generally, over 30% of data centre
power is consumed by the necessary cooling overhead. Thus energy
can be reduced by improving the cooling efficiency. Air and liquid
can both be used as cooling media for the data centre. Traditional
data centre cooling systems use air, however liquid is recognised as a
promising method that can handle the more densely packed data
centres. Liquid cooling can be classified into three methods; rack heat
exchanger, on-chip heat exchanger and full immersion of the
microelectronics. This study quantifies the improvements of heat
transfer specifically for the case of immersed microelectronics by
varying the CPU and heat sink location. Immersion of the server is
achieved by filling the gap between the microelectronics and a water
jacket with a dielectric liquid which convects the heat from the CPU
to the water jacket on the opposite side. Heat transfer is governed by
two physical mechanisms, which is natural convection for the fixed
enclosure filled with dielectric liquid and forced convection for the
water that is pumped through the water jacket. The model in this
study is validated with published numerical and experimental work
and shows good agreement with previous work. The results show that
the heat transfer performance and Nusselt number (Nu) is improved
by 89% by placing the CPU and heat sink on the bottom of the
microelectronics enclosure.
Abstract: Nowadays, it is a globalization era which social media
plays an important role to the lifestyle as an information source, tools
to connect people together and etc. This research is object to find out
about the significant level of the social media as a distribution
channel to the agriculture product of Thailand. In this research, the
agriculture product is the Rice Berry which is the cross-bred unmilled
rice producing dark violet grain, is a combination of Hom Nin Rice
and Thai Jasmine/ Fragrant Rice 105. Rice Berry has a very high
nutrition and nice aroma so the product is in the growth stage of the
product cycle. The problem for the Rice Berry product in Thailand is
the production and the distribution channel. This study is to confirm
that the social media is another option as the distribution channel for
the product which is not a mass production product. This will be the
role model for the other niche market product to select the
distribution channel.
Abstract: Learning Management System (LMS) is the system
which uses to manage the learning in order to grouping the content
and learning activity between the lecturer and learner including
online examination and evaluation. Nowadays, it is the borderless
learning era so the learning activities can be accessed from
everywhere in the world and also anytime via the information
technology and media. The learner can easily access to the
knowledge so the different in time and distance is not a constraint for
learning anymore.
The learning pattern which was used in this research is the
integration of the in-class learning and online learning via internet
and will be able to monitor the progress by the Learning management
system which will create the fast response and accessible learning
process via the social media. In order to increase the capability and
freedom of the learner, the system can show the current and history
of the learning document, video conference and also has the chat
room for the learner and lecturer to interact to each other.
So the objectives of the “The Design and Applied of Learning
Management System via Social Media on Internet: Case Study of
Operating System for Business Subject” are to expand the
opportunity of learning and to increase the efficiency of learning as
well as increase the communication channel between lecturer and
student. The data of this research was collect from 30 users of the
system which are students who enroll in the subject. And the result of
the research is in the “Very Good” which is conformed to the
hypothesis.
Abstract: Qatar, a Gulf country highly dependent on its oil and
gas revenues – is looking to innovate, diversify, and ultimately reach
its aim of creating a knowledge economy to prepare for its post-oil
era. One area that the country is investing in is Contemporary Art,
and world renowned artists such as Damien Hirst and Richard Serra –
have been commissioned to design site-specific art for the public
spaces of the city of Doha as well as in more remote desert locations.
This research discusses the changing presence, role and context of
public art in Doha, both from a historical and cultural overview, and
the different forms and media as well as the typologies of urban and
public spaces in which the art is installed. It examines the process of
implementing site-specific artworks, looking at questions of scale,
history, social meaning and formal aesthetics. The methodologies
combine theoretical research on the understanding of public art and
its role and placement in public space, as well as empirical research
on contemporary public art projects in Doha, based on documentation
and interviews and as well as site and context analysis of the urban or
architectural spaces within which the art is situated. Surveys and
interviews – using social media - in different segments of the
contemporary Qatari society, including all nationalities and social
groups, are used to measure and qualify the impacts and effects on
the population.
Abstract: Social Media (SM) is websites increasingly popular
and built to allow people to express themselves and to interact
socially with others. Most SMT are dominated by youth particularly
College students. The proliferation of popular social media tools,
which can accessed from any communication devices has become
pervasive in the lives of today’s student life. Connecting traditional
education to social media tools are a relatively new era and any
collaborative tool could be used for learning activities. This study
focuses (i) how the social media tools are useful for the learning
activities of the students of faculty of medicine in King Khalid
University (ii) whether the social media affects the collaborative
learning with interaction among students, among course instructor,
their engagement, perceived ease of use and perceived ease of
usefulness (TAM) (iii) overall, the students satisfy with this
collaborative learning through Social media.
Abstract: Nowadays social media information, such as news,
links, images, or VDOs, is shared extensively. However, the
effectiveness of disseminating information through social media
lacks in quality: less fact checking, more biases, and several rumors.
Many researchers have investigated about credibility on Twitter, but
there is no the research report about credibility information on
Facebook. This paper proposes features for measuring credibility on
Facebook information. We developed the system for credibility on
Facebook. First, we have developed FB credibility evaluator for
measuring credibility of each post by manual human’s labelling. We
then collected the training data for creating a model using Support
Vector Machine (SVM). Secondly, we developed a chrome extension
of FB credibility for Facebook users to evaluate the credibility of
each post. Based on the usage analysis of our FB credibility chrome
extension, about 81% of users’ responses agree with suggested
credibility automatically computed by the proposed system.
Abstract: Social media continues to grow, and user interfaces
may become more appealing if cultural characteristics are
incorporated into their design.
Facebook was designed in the west, and the original language was
English. Subsequently, the words in the user interface were translated
to other languages, including Arabic.
Arabic words are written from right to left, and English is written
from left to right. The translated version may misrepresent the
original design and users’ preferences may be influenced by their
culture, which should be considered in the user interface design.
Previous research indicates that users are more comfortable when
interacting with a user interface, which relates to their own culture.
Therefore, this paper, using a survey, investigates the preferences of
Saudi Arabians on the Arabic version of the user interface of
Facebook.
Abstract: This paper reviews the internal use of blogs and their
potential effectiveness as organisational learning tools. Since the
emergence of the concept of ‘Enterprise 2.0’ there remains a lack of
empirical evidence associated with how organisations are applying
social media tools and whether they are effective towards supporting
organisational learning. Surprisingly, blogs, one of the more
traditional social media tools, still remains under-researched in the
context of ‘Enterprise 2.0’ and organisational learning. The aim of
this paper is to identify the theoretical linkage between blogs and
organisational learning in addition to reviewing prior research on
organisational blogging exploring why this area remains underresearched.
Through a literature review, one of the principal findings
of this paper is that organisational blogs have a mutual compatibility
with the interpretivist aspect of organisational learning. This paper
further advocates that further empirical work in this subject area is
required to substantiate this theoretical assumption.
Abstract: The dramatic rise in the use of Social Media (SM)
platforms such as Facebook and Twitter provide access to an
unprecedented amount of user data. Users may post reviews on
products and services they bought, write about their interests, share
ideas or give their opinions and views on political issues. There is a
growing interest in the analysis of SM data from organisations for
detecting new trends, obtaining user opinions on their products and
services or finding out about their online reputations. A recent
research trend in SM analysis is making predictions based on
sentiment analysis of SM. Often indicators of historic SM data are
represented as time series and correlated with a variety of real world
phenomena like the outcome of elections, the development of
financial indicators, box office revenue and disease outbreaks. This
paper examines the current state of research in the area of SM mining
and predictive analysis and gives an overview of the analysis
methods using opinion mining and machine learning techniques.
Abstract: In the second decade of the XXI century the role of
tourism destination attractiveness is becoming increasingly important
for destination management. Competition in tourism market moves
from ordinary service quality to provision of unforgettable emotional
experience for tourists. The main purpose of the present study is to
identify the perception of the tourism destinations based on the
number of factors related to its tourist attractiveness.
The content analysis method was used to analyze the on-line
tourist feedback data immensely available in Social Media and in
travel related sites. The collected data made it possible to procure the
information which is necessary to understand the perceived
attractiveness of the destinations and key destination appeal factors
that are important for Russian leisure travelers.
Results of the present study demonstrate key attractiveness factors
or destination ‘properties’ that were unveiled as the most important
for Russian leisure tourists. The study targeted five main Spanish
tourism destinations that initially were determined by in-depth
interview with a number of Russian nationals who had visited Spain
at least once.
The research results can be useful for Spanish Tourism
Organization Representation office in Russia as well as for the other
national tourism organizations in order to promote their respective
destinations for Russian travelers focusing on main attractiveness
factors identified in this study.
Abstract: In this study, too, an attempt was made to reveal the
place and effects of information technologies on the lives and
education of gifted children based on the views of gifted. To this end,
the effects of information technologies on gifted are general skills,
technology use, academic and social skills, and cooperative and
personal skills were investigated. These skills were explored
depending on whether or not gifted had their own computers, had
internet connection at home, or how often they use the internet,
average time period they spent at the computer, how often they
played computer games and their use of social media.
The study was conducted using the screening model with a
quantitative approach. The sample of the study consisted of 129
gifted attending 5-12th classes in 12 provinces in different regions of
Turkey. 64 of the participants were female while 65 were male. The
research data were collected using the using computer of gifted and
information technologies (UCIT) questionnaire which was developed
by the researchers and given its final form after receiving expert
view.
As a result of the study, it was found that UCIT use improved
foreign language speaking skills of gifted, enabled them to get to
know and understand different cultures, and made use of computer
and information technologies while they study. At the end of the
study these result were obtained: Gifted have positive idea using
computer and communication technology. There are differences
whether using the internet about the ideas UCIT. But there are not
differences whether having computer, inhabited city, grade level,
having internet at home, daily and weekly internet usage durations,
playing the computer and internet game, having Facebook and
Twitter account about the UCIT.
UCIT contribute to the development of gifted vocabulary, allows
knowing and understand different cultures, developing foreign
language speaking skills, gifted do not give up computer when they
do their homework, improve their reading, listening, understanding
and writing skills in a foreign language.
Gifted children want to have transition to the use of tablets in
education. They think UCIT facilitates doing their homework,
contributes learning more information in a shorter time. They'd like
to use computer-assisted instruction programs at courses. They think
they will be more successful in the future if their computer skills are
good. But gifted students prefer teacher instead of teaching with
computers and they said that learning can be run from home without
going to school.
Abstract: The rapid development and growth of technology has changed the method of obtaining information for educators and learners. Technology has created a new world of collaboration and communication among people. Incorporating new technology into the teaching process can enhance learning outcomes. Billions of individuals across the world are now connected together, and are cooperating and contributing their knowledge and intelligence. Time is no longer wasted in waiting until the teacher is ready to share information as learners can go online and get it immediatelt.
The objectives of this paper are to understand the reasons why changes in teaching and learning methods are necessary, to find ways of improving them, and to investigate the challenges that present themselves in the adoption of new ICT tools in higher education institutes.
To achieve these objectives two primary research methods were used: questionnaires, which were distributed among students at higher educational institutes and multiple interviews with faculty members (teachers) from different colleges and universities, which were conducted to find out why teaching and learning methodology should change.
The findings show that both learners and educators agree that educational technology plays a significant role in enhancing instructors’ teaching style and students’ overall learning experience; however, time constraints, privacy issues, and not being provided with enough up-to-date technology do create some challenges.
Abstract: The objectives of this study is to investigate the impact
of culture on advertising appeals in mobile phone industry via social
media channel in UK, Brazil and India. Content analysis on Samsung
and Nokia commercials in YouTube is conducted. The result
indicates that the advertising appeals are both congruent and
incongruent with cultural dimensions in UK, Brazil and India. The
result suggests that Hofstede and value paradoxes might be the tools
to predict the relationship between cultural values and advertising
appeals.
Abstract: Social media refers to the means of interactions
among people in which they create share, exchange and comment
contents among themselves in virtual communities and networks.
Social media or "social networking" has almost become part of our
daily lives and being tossed around over the past few years. It is like
any other media such as newspaper, radio and television but it is far
more than just about sharing information and ideas. Social
networking tools like Twitter, Facebook, Flickr and Blogs have
facilitated creation and exchange of ideas so quickly and widely than
the conventional media. This paper shows the choices,
communication, feeling comfort, time saving and effects of social
media among the people.
Abstract: Experimental Film Class Project is supported by the Institute for Research and Development at Suan Sunandha Rajabhat University. This project is purported to provide academic and professional services to improve the quality standards of the community and locals in accordance with the mission of the university, which is to improve and expand knowledge for the community and to develop and transfer such knowledge and professions to the next generation. Eventually, it leads to sustainable development because the development of human resources is deemed as the key for sustainable development. Moreover, the Experimental Film Class is an integral part of the teaching of film production at Suan Sunandha International School of Art (SISA). By means of giving opportunities to students for participation in projects by sharing experience, skill and knowledge and participation in field activities, it helps students in the film production major to enhance their abilities and potentials as preparation for their readiness in the marketplace. Additionally, in this class, we provide basic film knowledge, screenwriting techniques, editing and subtitles including uploading videos on social media such as YouTube and Facebook for the participant students.
Abstract: Since big data has become substantially more accessible and manageable due to the development of powerful tools for dealing with unstructured data, people are eager to mine information from social media resources that could not be handled in the past. Sentiment analysis, as a novel branch of text mining, has in the last decade become increasingly important in marketing analysis, customer risk prediction and other fields. Scientists and researchers have undertaken significant work in creating and improving their sentiment models. In this paper, we present a concept of selecting appropriate classifiers based on the features and qualities of data sources by comparing the performances of five classifiers with three popular social media data sources: Twitter, Amazon Customer Reviews, and Movie Reviews. We introduced a couple of innovative models that outperform traditional sentiment classifiers for these data sources, and provide insights on how to further improve the predictive power of sentiment analysis. The modeling and testing work was done in R and Greenplum in-database analytic tools.
Abstract: The brand storytelling themes and emotional appeals of three major global brands were analysed by means of visual rhetoric in a digital environment focusing on the ethos communication technique. A well-known framework of five basic brand personality dimensions was used to delineate the analysis. Brand storytelling as a branding technique is becoming increasingly popular, especially since all brands can tell a story to connect and engage with consumers on an emotional level. Social media have changed the way in which brand stories are shared with online consumers, while social video networking sites in particular create an opportunity to share brand stories with a much greater target audience through electronic word of mouth (eWOM). The findings not only confirm three dimensions in the traditional brand personality framework, but can also serve as a heuristic tool for other researchers analyzing brand storytelling in a social video sharing network environment.
Abstract: Academics and researchers are interested in the effects of social media on college students, with a specific focus on the most popular social media website; Facebook. Previous studied have found contradictory result on the relationship between Facebook usage and the student engagement with positive, detrimental and no significant relationships. However, these studies were limited to western higher education system. This paper fills a gap in the literature by using a sample (300) of Sri Lankan management undergraduates to examine the relationship between Facebook usage and student engagement. Student engagement was measured 35 item scale based on the National Survey of Student Engagement and Facebook usage by Facebook intensity scale. Descriptive statistics, path analysis and structural equation modeling were applied as statistical tools and techniques. Results indicate that student engagement scale was significantly negatively related with the Facebook usage with the influence from student engagement on Facebook usage.
Abstract: Nowadays social media are important tools for web
resource discovery. The performance and capabilities of web searches
are vital, especially search results from social research paper
bookmarking. This paper proposes a new algorithm for ranking
method that is a combination of similarity ranking with paper posted
time or CSTRank. The paper posted time is static ranking for
improving search results. For this particular study, the paper posted
time is combined with similarity ranking to produce a better ranking
than other methods such as similarity ranking or SimRank. The
retrieval performance of combination rankings is evaluated using
mean values of NDCG. The evaluation in the experiments implies
that the chosen CSTRank ranking by using weight score at ratio 90:10
can improve the efficiency of research paper searching on social
bookmarking websites.