Abstract: Social media has changed the ways we communicate, collaborate and connect with each other. It has also influenced our habits of consuming sports. Social media has allowed direct interaction between sponsoring companies, athletes/players and fans. Drawing on the service dominant logic of value co-creation, the conceptual paper identifies three operant resources which are beneficial for value co-creation: i) social identity and sense of community, ii) congruence and brand personality, and iii) participatory culture and fan activation. The paper contributes to the theoretical discussion on how social can be media used for value co-creation purposes in the sports industry.
Abstract: This paper is to reveal developments in the areas of urban technology in Malaysia. Developments occur intend to add value intelligent city development to the ubiquitous city (U-city) or smart city. The phenomenon of change is called the development of post intelligent cities. U-City development discourse is seen from the perspective of the philosophy of the virtuous city organized by al-Farabi. The prosperity and perfection of a city is mainly caused by human personality factors, as well as its relationship with material and technological aspects of the city. The question is, to what extent to which human factors are taken into account in the concept of U-City as an added value to the intelligent city concept to realize the prosperity and perfection of the city? Previously, the intelligent city concept was developed based on global change and ICT movement, while the U-city added value to the development of intelligent cities and focused more on the development of information and communications technology (ICT). Value added is defined as the use of fiber optic technology that is wired to the use of wireless technology, such as wireless broadband. In this discourse, the debate on the concept of U-City is to the symbiosis between the U-City and the importance of local human e-participation (U-Society) for prosperity. In the context of virtuous city philosophy, it supports the thought of symbiosis so the concept of U-City can achieve sustainability, prosperity and perfection of the city.
Abstract: The topic of possible forms of future schools according to rapid changes of life in the 21st century has become to reach several economic and social prognoses. In our research, we have tried to find out what the future school form is according to pupils’ parent’s view. School is a part of life of each person and based on own experience there is a certain individual picture created about a possible look of future education. The aim of our quantitative research was to find out how parents of first grade primary school pupils see the ideal school of the future. The quantitative research realized at the Faculty of Education of the University of Hradec Králové (Czech Republic). By statistical analysis of gained data from 120 respondents, there have been several views of schools of future identified in terms of mission and also the way of education. But a common indicator according to addressed parents would be more focused on the overall personality development rather than the field practice which is related to a realistic idea that school of the future is not and will not be the only source of education.
Abstract: This research focused on the dimensions of brand personality of the Ice Hockey World Championship sporting event. The authors compared the elements in relation to different demographic groups including gender, age, level of education and student status of the population of Prague. Moreover, the differences of opinions of respondents who had experience of visiting a sports event and those who had not were assessed. In the research, the modified brand personality scale was used. This modified scale consists of five dimensions: responsibility, activity, toughness, individuality and emotionality, none of which was previously tested. The authors had an intentional sample of 291 respondents from Prague available, ranging in age from 18 years to 75 years, with either a high school or university education. The respondents rated the characteristic features in a seven-point Likert Scale and the data was collected in November 2012. The results suggest that the Ice Hockey World Championship is most identified with these dimensions: responsibility, emotionality and activity. Men had higher mean scores (4.93) on the Likert Scale in the emotionality dimension, while women had higher mean scores (4.91) in the activity dimension. Those respondents with experience visiting an Ice Hockey World Championship match had the highest mean score (5.10) in the emotionality dimension. This research had expected to show more pronounced mean values (above six) on the Likert scale in the emotionality and activity dimensions that more strongly characterize the brand personality of the Ice Hockey World Championship, however this expectation was not confirmed.
Abstract: Cultural setup is varied from country to country and nation to nation, but the ability to adapt successfully to the new cultural setup may pave the way toward the development of cultural intelligence. Overcoming differences may require to build up our personality with the ability to learn, exchange thoughts, and have a constructive dream. Adaptation processes can be accelerated if we effectively utilize our cultural diversity. This can be done through a unified body or society; people with common goals can collectively work to satisfy their values. Narrowing the gap between developed and developing countries is of prime importance. Many international organizations are trying to resolve these issues by rational and peaceful means. Failing to understand the cultural differences, mentalities, strengths and weaknesses of developed and developing countries led to the collapse of many partnerships. Establishment of a neutral body influenced by developed countries intellectuality and developing countries personality may offer a better understanding and reasonable solutions, suggestions, advice that may assist in narrowing gaps and promote-strengthening relationship between developed and developing countries. The key issues, goals, and potential concepts associated with initiating Swiss scientific society for developing countries as a model to facilitate integration of highly skilled scientists are discussed.
Abstract: The P300 from Event related potential (ERP) explains the psycho-physiological phenomenon in human body. The present study aims to identify the differences of amplitude and latency of P300 component from auditory stimuli, between ambiversion and extraversion types of personality. Ambivert (N=20) and extravert (N=20) undergoing ERP recording at the Hospital Universiti Sains Malaysia (HUSM) laboratory. Electroencephalogram data was recorded with oddball paradigm, counting auditory standard and target tones, from nine electrode sites (Fz, Cz, Pz, T3, T4, T5, T6, P3 and P4) by using the 128 HydroCel Geodesic Sensor Net. The P300 latency of the target tones at all electrodes were insignificant. Similarly, the P300 latency of the standard tones were also insignificant except at Fz and T3 electrode. Likewise, the P300 amplitude of the target and standard tone in all electrode sites were insignificant. Extravert and ambivert indicate similar characteristic in cognition processing from auditory task.
Abstract: Ant algorithms are well-known metaheuristics which
have been widely used since two decades. In most of the literature,
an ant is a constructive heuristic able to build a solution from scratch.
However, other types of ant algorithms have recently emerged: the
discussion is thus not limited by the common framework of the
constructive ant algorithms. Generally, at each generation of an ant
algorithm, each ant builds a solution step by step by adding an
element to it. Each choice is based on the greedy force (also called the
visibility, the short term profit or the heuristic information) and the
trail system (central memory which collects historical information of
the search process). Usually, all the ants of the population have the
same characteristics and behaviors. In contrast in this paper, a new
type of ant metaheuristic is proposed, namely SMART (for Solution
Methods with Ants Running by Types). It relies on the use of different
population of ants, where each population has its own personality.
Abstract: In the last decades, psychological tests have been
gaining in popularity as a method used for evaluating personnel, and
they bring consulting companies solid profits rising by up to 10%
each year. The market is offering a growing range of tools for the
assessment of personality. Tests are used in organizations mainly in
the recruitment and selection of staff. This paper is an attempt to
initially diagnose the state of the use of psychological tests in Polish
companies on the basis of empirical research.
Abstract: The article deals with the personality of military
professionals (commanders) and their way of leading and
commanding today and in historical context. The first part focuses on
the leadership skills of Alexander the Great, who introduced strategic
innovations and even from today's perspective; he excelled in
efficient work with people. This paper focuses on the way which he
achieved his goals. Further attention is paid to approaches to
commander´s personality by other great generals. The paper is also
focused on personality traits of military professionals necessary for
successful management and leadership in today's variable and
challenging environment. Finally, attention is paid to the effective
and ineffective ways of behavior of commanders and determining
what styles of leadership is appropriate for a given situation, whether
in peacetime or on deployment.
Abstract: Selling has changed. Selling has taken on aspects of
relationship marketing and sales force play a critical role in
developing long-term relationships between buyers and sellers which
is seen to serve the company’s targets and create success for a long
run. The purpose of this study was to examine what really matters in
buyer-seller encounters and determine what expectations business
buyers have. We studied 17 business buyers by a qualitative
interview. We found that buyers appreciate encounters where the
salesperson face the buyer as a way he or she is as a person, map the
real needs to improve buyers’ business and build up cooperation for
long-term relationship. This study show that personality matters are a
key elements when satisfying business buyers’ expectations.
Abstract: The article deals with the readiness of military
professionals for challenging situations. It discusses higher
requirements on the psychical endurance of military professionals
arising from the specific nature of the military occupation, which is
typical for being very difficult to maintain regularity, which is in
accordance with the hygiene of work alternated by relaxation. The
soldier must be able to serve in the long term and constantly intense
performance that goes beyond human tolerance to stress situations. A
challenging situation is always associated with overcoming
difficulties, obstacles and complicated circumstances or using
unusual methods, ways and means to achieve the desired (expected)
objectives, performing a given task or satisfying an important need.
This paper describes the categories of challenging situations, their
classification and characteristics. Attention is also paid to the
formation of personality in challenging situations, coping with stress
in challenging situations, Phases of solutions of stressful situations,
resistance to challenging life situations and its factors. Finally, the
article is focused on increasing the readiness of military professionals
for challenging situations.
Abstract: This study examined whether big five personality traits
affect game addiction with control of psychological, social, and
demographic factors. Specifically, using data from a survey of 789
game users in Korea, we conducted a regression analysis to see the
associations of psychological (loneliness/depression), social (activities
with family/friends), self-efficacy (game/general), gaming (daily
gaming time/perception), demographic (age/gender), and personality
traits (extraversion, neuroticism conscientiousness, agreeableness, &
openness) with the degree of game addiction. Results showed that
neuroticism increase game addiction with no effect of extraversion on
the addiction. General self-efficacy negatively affected game
addiction, whereas game self-efficacy increased the degree of game
addiction. Loneliness enhanced game addiction while depression
showed a negative effect on the addiction. Results and implications are
discussed.
Abstract: Today, there is a large number of political transcripts
available on the Web to be mined and used for statistical analysis,
and product recommendations. As the online political resources are
used for various purposes, automatically determining the political
orientation on these transcripts becomes crucial. The methodologies
used by machine learning algorithms to do an automatic classification
are based on different features that are classified under categories
such as Linguistic, Personality etc. Considering the ideological
differences between Liberals and Conservatives, in this paper, the
effect of Personality traits on political orientation classification is
studied. The experiments in this study were based on the correlation
between LIWC features and the BIG Five Personality traits. Several
experiments were conducted using Convote U.S. Congressional-
Speech dataset with seven benchmark classification algorithms. The
different methodologies were applied on several LIWC feature sets
that constituted by 8 to 64 varying number of features that are
correlated to five personality traits. As results of experiments,
Neuroticism trait was obtained to be the most differentiating
personality trait for classification of political orientation. At the same
time, it was observed that the personality trait based classification
methodology gives better and comparable results with the related
work.
Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: Various personality profile tests are used to identify
personality strengths and limits in individuals, helping both
individuals and managers to optimize work and team effort in
organizations. One such test, the Hartman’s personality profile,
emphasizes four driving "core motives" influenced or affected by
both strengths and limitations classified into four colors: Red -
motivated by power; Blue - discipline and loyalty; White - peace; and
Yellow – fun loving. Two shortcomings of Hartman’s personality test
are noted; 1) only one selection for every item / situation allowed and
2) selection of an item / option even if not applicable. A test taker
may be as much nurturing as he is opinionated but since
“opinionated” seems less attractive the individual would likely select
nurturing, causing a misidentification in personality strengths and
limits. Since few individuals have a “strong” personality, it is
difficult to assess their true personality strengths and limits allowing
only one choice or requiring unwanted choices, undermining the
potential of the test. We modified Hartman’s personality profile
allowing test takers to make either multiple choices for any item /
situation or leave them blank if applicable. Sixty-eight participants
(38 males and 30 females), 17 - 49 years old, from countries in Asia,
Europe, N. America, CIS, Africa, Latin America, and Oceania were
included. 58 participants (85.3%) reported the modified test, allowing
multiple / no choices better identified their personality strengths and
limits, while 10 participants (14.7%) expressed the original (one
choice version) was sufficient. The overall results show that our
modified test enhanced the identification and balance of core
personalities’ strengths and limits, aiding test takers, managers and
organizations to better assess individual characteristics, particularly
useful in making task-related, teamwork, and management decisions.
Abstract: The 3D body movement signals captured during
human-human conversation include clues not only to the content of
people’s communication but also to their culture and personality.
This paper is concerned with automatic extraction of this information
from body movement signals. For the purpose of this research, we
collected a novel corpus from 27 subjects, arranged them into groups
according to their culture. We arranged each group into pairs and
each pair communicated with each other about different topics.
A state-of-art recognition system is applied to the problems of
person, culture, and topic recognition. We borrowed modeling,
classification, and normalization techniques from speech recognition.
We used Gaussian Mixture Modeling (GMM) as the main technique
for building our three systems, obtaining 77.78%, 55.47%, and
39.06% from the person, culture, and topic recognition systems
respectively. In addition, we combined the above GMM systems with
Support Vector Machines (SVM) to obtain 85.42%, 62.50%, and
40.63% accuracy for person, culture, and topic recognition
respectively.
Although direct comparison among these three recognition
systems is difficult, it seems that our person recognition system
performs best for both GMM and GMM-SVM, suggesting that intersubject
differences (i.e. subject’s personality traits) are a major
source of variation. When removing these traits from culture and
topic recognition systems using the Nuisance Attribute Projection
(NAP) and the Intersession Variability Compensation (ISVC)
techniques, we obtained 73.44% and 46.09% accuracy from culture
and topic recognition systems respectively.
Abstract: Although it is not intended to identify distance
education students as a homogeneous group, recent research has
demonstrated that there are some demographic and personality
common traits among most of them that provide the basis for the
description of a typical distance learning student. The purpose of this
paper is to describe these common traits and to facilitate their
learning journey within a distance education program. The described
research is an initiative of the Distance Education Unit at the
European University Cyprus (Laureate International Universities) in
the context of its action for the improvement of the students’
performance.
Abstract: Science and technology has a major impact on many
societal domains such as communication, medicine, food,
transportation, etc. However, this dominance of modern technology
can have a negative unintended impact on indigenous systems, and in
particular on indigenous foods. This problem serves as a motivation
to this study whose aim is to examine the perceptions of learners on
the usefulness of Information and Communication Technologies
(ICTs) for learning about indigenous foods. This aim will be
subdivided into two types of research objectives. The design and
identification of theories and models will be achieved using literature
content analysis. The objective on the empirical testing of such
theories and models will be achieved through the survey of
Hospitality studies learners from different schools in the iLembe and
Umgungundlovu Districts of the South African Kwazulu-Natal
province. SPSS is used to quantitatively analyze the data collected by
the questionnaire of this survey using descriptive statistics and
Pearson correlations after the assessment of the validity and the
reliability of the data. The main hypothesis behind this study is that
there is a connection between the demographics of learners, their
perceptions on the usefulness of ICTs for learning about indigenous
foods, and the following personality and eLearning related theories
constructs: Computer self-efficacy, Trust in ICT systems, and
Conscientiousness; as suggested by existing studies on learning
theories. This hypothesis was fully confirmed by the survey
conducted by this study except for the demographic factors where
gender and age were not found to be determinant factors of learners’
perceptions on the usefulness of ICTs for learning about indigenous
foods.
Abstract: Age ratings are very helpful in providing parents with
relevant information for the purchase and use of digital technologies
by the children; this is why the non-definition of age ratings for the
use of ICTs by children in schools is a major concern; and this
problem serves as a motivation for this study whose aim is to
examine the factors affecting the perceptions of educators on the
learners’ youngest age for the introduction of ICTs in schools. This
aim is achieved through two types of research objectives: the
identification and design of theories and models on age ratings, and
the empirical testing of such theories and models in a survey of
educators from the Camperdown district of the South African
KwaZulu-Natal province. A questionnaire is used for the collection
of the data of this survey whose validity and reliability is checked in
SPSS prior to its descriptive and correlative quantitative analysis. The
main hypothesis supporting this research is the association between
the demographics of educators, their personality, and their
perceptions on the learners’ youngest age for the introduction of ICTs
in schools; as claimed by existing research; except that the present
study looks at personality from three dimensions: self-actualized
personalities, fully functioning personalities, and healthy
personalities. This hypothesis was fully confirmed by the empirical
study conducted by this research except for the demographic factor
where only the educators’ grade or class was found to be associated
with the personality of educators.
Abstract: Entrepreneurship has captured the attention of policy-makers, educators and researchers in the last few decades. It has been regarded as a main driver for economic growth, development and employment generation in many countries worldwide. However, scholars have not agreed on the key factors that impact entrepreneurial intention. This study attempts, through an extensive literature review, to provide a holistic view and a more comprehensive understanding of the key factors that lead university undergraduate students to become entrepreneurs. A systematic literature review is conducted and several scientific articles and reports have been examined. The results of this study indicate that there are four main sets of factors: the personality-traits factors, contextual factors, motivational factors, and personal background factors. This research will serve as a base for future studies and will have valuable implications for policy makers and educators.