Abstract:
Innovation is becoming more and more important in
modern society. There are a lot of researches on different kinds of
innovation but marketing innovation is one kind of innovation that
has not been studied frequently before. Marketing innovation is
defined as a new way in which companies can market themselves to
potential or existing customers.
The study shows some key elements for marketing innovation that
are worth paying attention to when implementing marketing
innovation projects. Examples of such key elements are: paying
attention to the neglected market, suitable market segmentatio
reliable market information, public relationship, increased customer
value, combination of market factors, explore different marketing
channels and the use of technology in combination with what? Beside
the key elements for marketing innovation, we also present some
risks that may occur, such as cost, market uncertainty, information
leakage, imitation and overdependence on experience.
By proposing a set of indicators to measure marketing innovation,
the article offers solutions for marketing innovation implementation
so that any organization can achieve optimal results.
Abstract: Most of the academics connect a theory of
multiculturalism with globalization and limit it by last decades of
20th century. However, Kazakh society encountered with this
problem when the Soviet-s rule emerged. As a result of repression,
the Second World War, development of virgin lands representatives
of more than 100 nationalities lives in Kazakhstan. Communist
ideology propagandized internationalism, which would defined
principles of multicultural community but a common ideology
demands a single culture. As a result multicultural society in the
USSR developed under control of Russian culture. Education in the
USSR was conducted in two departments: autochthonous and
Russian. Autochthonous education narrowed student capabilities.
Also because of soviet ideology science was conducted in Russian
Universities provided education in Russian and all science literature
were in Russian. Exceptions were humanitarian fields where Kazakh
departments were admitted. Naturally non-Kazakhs studied in
Russian departments, moreover Kazakhs preferred to study in
Russian as most do nowadays preferring English. As a result Kazakh
society consisted of Kazakhs, Kazakhs who recognized Russian as a
mother tongue and other nationalities who were also Russian
speakers. This aspect continues to distinguish particular qualities of
multicultural community in Kazakhstan.
Abstract: Delayed wound healing in diabetes is primarily
associated with hyperglycemia, over-expression of inflammatory
marker, oxidative stress and delayed collagen synthesis. This
unmanaged wound is producing high economic burden on the
society. Thus research is required to develop new and effective
treatment strategies to deal with this emerging issue. Our present
study incorporates the evaluation of wound healing effects of 50%
ethanol extract of Ocimum sanctum (OSE) in streptozotocin
(45mg/kg)-induced diabetic rats with concurrent wound ulcer. The
animals showing diabetes (Blood glucose level >140 and
Abstract: Color categorization is shared among members in a
society. This allows communication of color, especially when using
natural language such as English. Hence sociable robot, to live
coexist with human in human society, must also have the shared
color categorization. To achieve this, many works have been done
relying on modeling of human color perception and mathematical
complexities. In contrast, in this work, the computer as brain of the
robot learns color categorization through interaction with humans
without much mathematical complexities.
Abstract: This study examines the possibility to apply the theory of multidimensional accounting (momentum accounting) in a Brazilian Navy-s Services Provider Military Organization (Organização Militar Prestadora de Serviços - OMPS). In general, the core of the said theory is the fact that Accounting does not recognize the inertia of transactions occurring in an entity, and that occur repeatedly in some cases, regardless of the implementation of new actions by its managers. The study evaluates the possibility of greater use of information recorded in the financial statements of the unit of analysis, within the strategic decisions of the organization. As a research strategy, we adopted the case study. The results infer that it is possible to use the theory in the context of a multidimensional OMPS, promoting useful information for decision-making and thereby contributing to the strengthening of the necessary alignment of its administration with the current desires of the Brazilian society.
Abstract: The current education system in India is adept in
equipping and assessing the scholastic development of children.
However, there is an immediate need to strengthen co-scholastic
areas like life-skills, values and attitudes to equip students to face real
life challenges. Audio-visual technology and their respective media
can make a significant contribution to a value based learning
curriculum. Thus, co-scholastic skills need to be effectively nurtured
by a medium that is entertaining and impactful. Films in general have
a tremendous impact in our society. Films with a positive message
make a formidable learning experience that can influence and inspire
generations of learners. Leveraging on this powerful medium,
EduMedia India Pvt. Ltd. has introduced School Cinema a well
researched film-based learning module supported by a fun and
exciting workbook, designed to introduce and reaffirm life-skills and
values to children, thereby having a positive influence on their
attitudes.
Abstract: This paper describes the historical development of
interethnic concord in the Republic of Kazakhstan, and emphasizes
the role of tolerance mentality of the Kazakh people in ethno-political
policy of the country. Moreover, pointing out interethnic concord as a
powerful stabilizing factor, it analyses the specifics of interethnic
policy in multinational Kazakh society. It summarizes that the culture
of interethnic concord can be a model of ethno- political policy of
Kazakhstan.
Abstract: Film, as an art form playing a vital role and is a powerful tool in documenting, influencing and shaping the society. Films are the collective creation of a large number of separate individuals, each contributing with creative input, unique talents, and technical expertise to the project. Recently, the Malaysian Independent (or “Indie") filmmakers have made their presence felt by winning awards at various international film festivals. Working in the digital video (DV) format, a number of independent filmmakers really hit their stride with a range of remarkably strong titles and international recognition has been quick in coming and their works are now regularly in exhibition or in competition, winning many top prizes at prestigious festivals around the world. The interaction factors among crewmembers are emphasized as imperative for group success. An in-depth interview is conducted to analyze the social interactions and exchanges between filmmakers through Social Exchanges Theory (SET). Certainly the new millennium that was marked as the digital technology revolution has changed the face of filmmaking in Malaysia. There is a clear need to study the Malaysian independent cinema especially from the perspective of understanding what causes the independent filmmakers to work so well given all of the difficulties and constraints.
Abstract: The new status generated by technological advancements and changes in the global economy raises important issues on how communities and organisations need to innovate upon their traditional processes in order to adapt to the challenges of the Knowledge Society. The DialogoS+ European project aims to study the role of and promote social dialogue in the banking sector, strengthen the link between old and new members and make social dialogue at the European level a force for innovation and change, also given the context of the international crisis emerging in 2008- 2009. Under the scope of DialogoS+, this paper describes how the community of Europe-s banking sector trade unions attempted to adapt to the challenges of the Knowledge Society by exploiting the benefits of new channels of communication, learning, knowledge generation and diffusion focusing on the concept of roadmapping. Important dimensions of social dialogue such as collective bargaining and working conditions are addressed.
Abstract: Reasonably priced and well-constructed housing must
be an integral and element supporting a healthy society. The absence
of housing everyone in society can afford negatively affects the
people's health, education, ability to get jobs, develop their
community. Without access to decent housing, economic
development, integration of immigrants and inclusiveness, the society
is negatively impacted. Canada has a sterling record in creating
housing compared to many other nations around the globe. Canadian
housing gets support from a mature and responsive mortgage network
and a top-quality construction industry as well as safe and excellent
quality building materials that are readily available. Yet 1.7 million
Canadian households occupy substandard abodes. During the past
hundred years, Canada's government has made a wide variety of
attempts to provide decent residential facilities every Canadian can
afford. Despite these laudable efforts, today Canada is left with
housing that is inadequate for many Canadians. People who own their
housing are given all kinds of privileges and perks, while people with
relatively low incomes who rent their apartments or houses are
discriminated against.
To help solve these problems, zoning that is based on an
"inclusionary" philosophy is tool developed to help provide people
the affordable residences that they need. No, thirty years after its
introduction, this type of zoning has been shown effective in helping
build and provide Canadians with a houses or apartments they can
afford to pay for. Using this form of zoning can have different results
+depending on where and how it is used. After examining Canadian
affordable housing and four American cases where this type of
zoning was enforced in the USA, this makes various
recommendations for expanding Canadians' access to housing they
can afford.
Abstract: Social, culture and artistic status of a society in
various historical eras is affected by numerous, and sometimes
imposed, factors that better understanding requires analysis of such
conditions. Throughout history Iran has been involved with
determining and significant events that examining each of these
events can improve the understanding of social conditions of this
country in the intended time. Mongolian conquest of Iran is one of
most significant events in the history of Iran with consequences that
never left Iranian societies. During this tragic invasion and
subsequent devastating wars, which led to establishment of Ilkhanate
dynasty, numerous cultural and artistic changes occurred both in
Mongolian conquerors and Iranian society. This study examines these
changes with a glimpse towards art and architecture as important part
of cultural aspects and social communication.
Abstract: Contemporary science and technologies largely widen
the gap between the spiritual and rational of the society. Industrial
and technological breakthroughs might radically affect most
processes in the society, thus losing the cultural heritage. The
thinkers recognized the dangers of the decadence in the first place. In
the present article the ways of preserving cultural heritage have been
investigated. Memory has always been a necessary condition for selfidentification,
- continuity is based on this. The authors have
supported the hypothesis that continuity and ethnic memory are the
very mechanisms that preserve cultural heritage. Such problemformulating
will facilitate another, new look at the material, spiritual
and arts spheres of the cultural heritage of numerous ethnic groups.
The fundamental works by major European and Kazakh scientists
have been taken as a basis for the research done.
Abstract: In recent years, several severe large-scale influenza
outbreaks happened in many countries, such as SARS in 2005 or
H1N1 in 2009. Those influenza Epidemics have greatly impacts not
only on people-s life and health, but medical systems in different
countries. Although severe diseases are more experienced, they are not
fully controlled. Governments have different policies to control the
spreads of diseases. However, those policies have both positive and
negative social or economical influence on people and society.
Therefore, it is necessary and essential to develop an appropriate
model for evaluations of policies. Consequently, a proper measure can
be implemented to confront the diseases. The main goal of this study is
to develop a SIR-based model for the further evaluations of the
candidate policies during the influenza outbreaks.
Abstract: American public schools should be the place that reflects America-s diverse society. The recent Supreme Court decision to discontinue the use of race as a factor in school admission policies has caused major setbacks in America-s effort to repair its racial divide, to improve public schools, and to provide opportunities for all people, regardless of race or creed. However, educators should not allow such legal decision to hinder their ability to teach children tolerance of others in schools and classrooms in America.
Abstract: This article makes and attempt to disclose the
dynamics of development of social interactions in an aggravated
environment in relation to the distinctive features of religious wars
and their negative impact to the society. Crisis situations that took
place in all spheres of social life are described, on the grounds of
which the author comes to specific conclusions.