Abstract: A new deployment of the multiple criteria decision
making (MCDM) techniques: the Simple Additive Weighting
(SAW), and the Technique for Order Preference by Similarity to
Ideal Solution (TOPSIS) for portfolio allocation, is demonstrated in
this paper. Rather than exclusive reference to mean and variance as in
the traditional mean-variance method, the criteria used in this
demonstration are the first four moments of the portfolio distribution.
Each asset is evaluated based on its marginal impacts to portfolio
higher moments that are characterized by trapezoidal fuzzy numbers.
Then centroid-based defuzzification is applied to convert fuzzy
numbers to the crisp numbers by which SAW and TOPSIS can be
deployed. Experimental results suggest the similar efficiency of these
MCDM approaches to selecting dominant assets for an optimal
portfolio under higher moments. The proposed approaches allow
investors flexibly adjust their risk preferences regarding higher
moments via different schemes adapting to various (from
conservative to risky) kinds of investors. The other significant
advantage is that, compared to the mean-variance analysis, the
portfolio weights obtained by SAW and TOPSIS are consistently
well-diversified.
Abstract: This study aims at investigating the empirical
relationships between risk preference, internet preference, and
internet knowledge which are known as user characteristics, in
addition to perceived risk of the customers on the internet purchase
intention. In order to test the relationships between the variables of
model 174, a questionnaire was collected from the students with
previous online experience. For the purpose of data analysis,
confirmatory factor analysis (CFA) and structural equation model
(SEM) was used.
Test results show that the perceived risk affects the internet
purchase intention, and increase or decrease of perceived risk
influences the purchase intention when the customer does the internet
shopping. Other factors such as internet preference, knowledge of the
internet, and risk preference affect the internet purchase intention.