Abstract: This article explores the sociological perspectives on
social problems and the role of the media which has a delicate role to
tread in balancing its duty to the public and the victim Whilst social
problems have objective conditions, it is the subjective definition of
such problems that ensure which social problem comes to the fore
and which doesn-t. Further it explores the roles and functions of
policymakers when addressing social problems and the impact of the
inception of media profiling as well as the advantages and
disadvantages of media profiling towards social problems. It focuses
on the inception of media profiling due to its length and a follow up
article will explore how current media profiling towards social
problems have evolved since its inception.