Abstract: The current paper presents the results of a conducted
case study. During the past few years the number of children
diagnosed with Learning Difficulties has drastically augmented and
especially the cases of ADHD (Attention Deficit Hyperactivity
Disorder). One of the core characteristics of ADHD is a deficit in
working memory functions. The review of the literature indicates a
plethora of educational software that aim at training and enhancing
the working memory. Nevertheless, in the current paper, the
possibility of using for the same purpose free, online games will be
explored. Another issue of interest is the potential effect of the
working memory training to the core symptoms of ADHD. In order
to explore the abovementioned research questions, three digital tests
are employed, all of which are developed on the E-slate platform by
the author, in order to check the levels of ADHD’s symptoms and to
be used as diagnostic tools, both in the beginning and in the end of
the case study. The tools used during the main intervention of the
research are free online games for the training of working memory.
The research and the data analysis focus on the following axes: a) the
presence and the possible change in two of the core symptoms of
ADHD, attention and impulsivity and b) a possible change in the
general cognitive abilities of the individual. The case study was
conducted with the participation of a thirteen year-old, female
student, diagnosed with ADHD, during after-school hours. The
results of the study indicate positive changes both in the levels of
attention and impulsivity. Therefore, we conclude that the training of
working memory through the use of free, online games has a positive
impact on the characteristics of ADHD. Finally, concerning the
second research question, the change in general cognitive abilities, no
significant changes were noted.
Abstract: The increasing volume of solid waste generated,
collected and disposed daily complicate adequate management of
solid waste by relevant agency like Niger State Environmental
Protection Agency (NISEPA). In addition, the impacts of solid waste
on the natural environment and human livelihood require
identification of cost-effective ways for sustainable municipal waste
management in Nigeria. These signal the need for identifying
environment-friendly initiative and local solution to address the
problem of municipal solid waste. A research field was secured at
Pago, Minna, Niger State which is located in the guinea savanna belt
of Nigeria, within longitude 60 361 4311 - 4511 and latitude 90 291
37.6111 - .6211 N. Poultry droppings, decomposed household waste
manure and NPK treatments were used. The experimental field was
divided into three replications and four (4) treatments on each
replication making a total of twelve (12) plots. The treatments were
allotted using Randomized Complete Block Design (RCBD) and
Data collected was analyzed using SPSS software and RCBD. The
result depicts variation in plant height and number of leaves at 50%
flowering; Poultry dropping records the highest height while the
number of leaves for waste manure competes fairly well with NPK
treatment. Similarly, the varying treatments significantly increase
vegetable yield, as the control (non-treatment) records the least yield
for the three vegetable samples. Adoption of this organic manure for
cultivation does not only enhance environment quality and attainment
of food security but will contribute to local economic development,
poverty alleviation as well as social inclusion.
Abstract: The teaching of computer programming for beginners
has been generally considered as a difficult and challenging task.
Several methodologies and research tools have been developed,
however, the difficulty of teaching still remains. Our work integrates
the state of the art in teaching programming with game software and
further provides metrics for the evaluation of student performance in
a collaborative activity of playing games. This paper aims to present a
multi-agent system architecture to be incorporated to the educational
collaborative game software for teaching programming that monitors,
evaluates and encourages collaboration by the participants. A
literature review has been made on the concepts of Collaborative
Learning, Multi-agents systems, collaborative games and techniques
to teach programming using these concepts simultaneously.
Abstract: The right to basic sanitation, was elevated to the
category of fundamental right by the Constitution of 1988 to protect
the ecologically balanced environment, ensuring social rights to
health and adequate housing and put the dignity of the human person
as the foundation of the Brazilian Democratic State. Before their
essentiality to humans, this article seeks to understand why universal
access to basic sanitation is a goal so difficult to achieve in Brazil.
Therefore, this research uses the deductive and analytical method.
Given the nature of the research literature, research techniques were
centered in specialized books on the subject, journals, theses and
dissertations, laws, relevant law case and raising social indicators
relating to the theme. The relevance of the topic stems, among other
things, the fact that sanitation services are essential for a dignified
life, i.e., everyone is entitled to the maintenance of the necessary
existence conditions are satisfied. However, the effectiveness of this
right is undermined in society, since Brazil has huge deficit in
sanitation services, denying thus a worthy life to most of the
population. Thus, it can be seen that the provision of water and
sewage services in Brazil is still characterized by a large imbalance,
since the municipalities with lower population index have greater
disability in the sanitation service. The truth is that the precariousness
of water and sewage services in Brazil is still very concentrated in the
North and Northeast regions, limiting the effective implementation of
the Law 11.445/2007 in the country. Therefore, there is urgent need
for a positive service by the State in the provision of sanitation
services in order to prevent and control disease, improve quality of
life and productivity of individuals, besides preventing contamination
of water resources. More than just social and economic necessity,
there is a government duty to implement such services. In this sense,
given the current scenario, to achieve universal access to basic
sanitation imposes many hurdles. These are mainly in the field of
properly formulated and implemented public policies, i.e., it requires
an excellent institutional organization, management services,
strategic planning, social control, in order to provide answers to
complex challenges.
Abstract: The aim of study was to analyze the functioning the
new model of criminal corporate responsibility in Poland. The need
to introduce into the Polish legal system liability of corporate
(collective entities) has resulted, among others, from the Polish
Republic's international commitments, in particular related to
membership in the European Union. The study showed that responsibility of collective entities under
the Act has a criminal nature. The main question concerns the ability
of the collective entity to be brought to guilt under criminal law
sense. Polish criminal law knows only the responsibility of individual
persons. So far, guilt as a personal feature of action, based on the
ability of the offender to feel in his psyche, could be considered only
in relation to the individual person, while the said Act destroyed this
conviction. Guilt of collective entity must be proven under at least
one of the three possible forms: the guilt in the selection or
supervision and so called organizational guilt. In addition, research in
article has resolved the issue how the principle of proportionality in
relation to criminal measures in response of collective entities should
be considered. It should be remembered that the legal subjectivity of
collective entities, including their rights and freedoms, is an
emanation of the rights and freedoms of individual persons which
create collective entities and through these entities implement their
rights and freedoms. The whole study was proved that the adopted Act largely reflects
the international legal regulations but also contains the unknown and
original legislative solutions.
Abstract: These days, the industrial trend is moving away from heavy and bulky passive components to power converter systems that use more and more semiconductor elements. Also, it is difficult to connect the traditional converters to the high and medium voltage. For these reasons, a new family of multilevel inverters has appeared as a solution for working with higher voltage levels. Different modulation topologies like Sinusoidal Pulse Width Modulation (SPWM), Selective Harmonic Elimination Pulse Width Modulation (SHE-PWM) are available for multilevel inverters. In this work, different hybrid modulation techniques which are combination of fundamental frequency modulation and multilevel sinusoidal-modulation are compared. The main characteristic of these modulations are reduction of switching losses with good harmonic performance and balanced power loss dissipation among the device. The proposed hybrid modulation schemes are developed and simulated in Matlab/Simulink for cascaded H-bridge inverter. The results validate the applicability of the proposed schemes for cascaded multilevel inverter.
Abstract: Batch production plants provide a wide range of
scheduling problems. In pharmaceutical industries a batch process
is usually described by a recipe, consisting of an ordering of tasks
to produce the desired product. In this research work we focused
on pharmaceutical production processes requiring the culture of
a microorganism population (i.e. bacteria, yeasts or antibiotics).
Several sources of uncertainty may influence the yield of the culture
processes, including (i) low performance and quality of the cultured
microorganism population or (ii) microbial contamination. For
these reasons, robustness is a valuable property for the considered
application context. In particular, a robust schedule will not collapse
immediately when a cell of microorganisms has to be thrown away
due to a microbial contamination. Indeed, a robust schedule should
change locally in small proportions and the overall performance
measure (i.e. makespan, lateness) should change a little if at all.
In this research work we formulated a constraint programming
optimization (COP) model for the robust planning of antibiotics
production. We developed a discrete-time model with a multi-criteria
objective, ordering the different criteria and performing a
lexicographic optimization. A feasible solution of the proposed
COP model is a schedule of a given set of tasks onto available
resources. The schedule has to satisfy tasks precedence constraints,
resource capacity constraints and time constraints. In particular
time constraints model tasks duedates and resource availability
time windows constraints. To improve the schedule robustness, we
modeled the concept of (a, b) super-solutions, where (a, b) are input
parameters of the COP model. An (a, b) super-solution is one in
which if a variables (i.e. the completion times of a culture tasks)
lose their values (i.e. cultures are contaminated), the solution can be
repaired by assigning these variables values with a new values (i.e.
the completion times of a backup culture tasks) and at most b other
variables (i.e. delaying the completion of at most b other tasks).
The efficiency and applicability of the proposed model is
demonstrated by solving instances taken from a real-life
pharmaceutical company. Computational results showed that
the determined super-solutions are near-optimal.
Abstract: The aim of this work was to characterize a potential
target group of people interested in participating into a training
program in organic farming in the context of mobile-learning. The
information sought addressed in particular, but not exclusively,
possible contents, formats and forms of evaluation that will
contribute to define the course objectives and curriculum, as well as
to ensure that the course meets the needs of the learners and their
preferences. The sample was selected among different European
countries. The questionnaires were delivered electronically for
answering on-line and in the end 135 consented valid questionnaires
were obtained. The results allowed characterizing the target group
and identifying their training needs and preferences towards m-learning
formats, giving valuable tools to design the training offer.
Abstract: The global demand for long-tailed macaques for
medical experimentation has continued to increase. Fulfillment of
Indonesian export demands has been mostly from natural habitats,
based on a harvesting quota. This quota has been determined
according to the total catch for a given year, and not based on
consideration of any demographic parameters or physical
environmental factors with regard to the animal; hence threatening
the sustainability of the various populations. It is therefore necessary
to formulate a method for calculating a sustainable harvesting quota,
based on population parameters in natural habitats. Considering the
possibility of variations in habitat characteristics and population
parameters, a time series observation of demographic and
physical/biotic parameters, in various habitats, was performed on 13
groups of long-tailed macaques, distributed throughout the West
Java, Lampung and Yogyakarta areas of Indonesia. These provinces
were selected for comparison of the influence of human/tourism
activities. Data on population parameters that was collected included
data on life expectancy according to age class, numbers of
individuals by sex and age class, and ‘ratio of infants to reproductive
females’. The estimation of population growth was based on a
population dynamic growth model: the Leslie matrix. The harvesting
quota was calculated as being the difference between the actual
population size and the MVP (minimum viable population) for each
sex and age class. Observation indicated that there were variations within group size
(24–106 individuals), gender (sex) ratio (1:1 to 1:1.3), life expectancy
value (0.30 to 0.93), and ‘ratio of infants to reproductive females’
(0.23 to 1.56). Results of subsequent calculations showed that
sustainable harvesting quotas for each studied group of long-tailed
macaques, ranged from 29 to 110 individuals. An estimation model
of the MVP for each age class was formulated as Log Y = 0.315 +
0.884 Log Ni (number of individual on ith age class). This study also
found that life expectancy for the juvenile age class was affected by
the humidity under tree stands, and dietary plants’ density at sapling,
pole and tree stages (equation: Y=2.296 – 1.535 RH + 0.002 Kpcg –
0.002 Ktg – 0.001 Kphn, R2 = 89.6% with a significance value of
0.001). By contrast, for the sub-adult-adult age class, life expectancy
was significantly affected by slope (equation: Y=0.377 = 0.012 Kml,
R2 = 50.4%, with significance level of 0.007). The infant-toreproductive-
female ratio was affected by humidity under tree stands,
and dietary plant density at sapling and pole stages (equation: Y = -
1.432 + 2.172 RH – 0.004 Kpcg + 0.003 Ktg, R2 = 82.0% with
significance level of 0.001). This research confirmed the importance
of population parameters in determining the minimum viable
population, and that MVP varied according to habitat characteristics
(especially food availability). It would be difficult therefore, to
formulate a general mathematical equation model for determining a
harvesting quota for the species as a whole.
Abstract: In this article, we deal with a variant of the classical
course timetabling problem that has a practical application in many
areas of education. In particular, in this paper we are interested in
high schools remedial courses. The purpose of such courses is to
provide under-prepared students with the skills necessary to succeed
in their studies. In particular, a student might be under prepared in
an entire course, or only in a part of it. The limited availability
of funds, as well as the limited amount of time and teachers at
disposal, often requires schools to choose which courses and/or which
teaching units to activate. Thus, schools need to model the training
offer and the related timetabling, with the goal of ensuring the
highest possible teaching quality, by meeting the above-mentioned
financial, time and resources constraints. Moreover, there are some
prerequisites between the teaching units that must be satisfied. We
first present a Mixed-Integer Programming (MIP) model to solve
this problem to optimality. However, the presence of many peculiar
constraints contributes inevitably in increasing the complexity of
the mathematical model. Thus, solving it through a general-purpose
solver may be performed for small instances only, while solving
real-life-sized instances of such model requires specific techniques
or heuristic approaches. For this purpose, we also propose a heuristic
approach, in which we make use of a fast constructive procedure
to obtain a feasible solution. To assess our exact and heuristic
approaches we perform extensive computational results on both
real-life instances (obtained from a high school in Lecce, Italy) and
randomly generated instances. Our tests show that the MIP model is
never solved to optimality, with an average optimality gap of 57%.
On the other hand, the heuristic algorithm is much faster (in about the
50% of the considered instances it converges in approximately half of
the time limit) and in many cases allows achieving an improvement
on the objective function value obtained by the MIP model. Such an
improvement ranges between 18% and 66%.
Abstract: In this research, a questionnaire survey was conducted
to measure nap, drowsiness and fatigue of drivers who work for long
shifts, to discuss about the work environment and health conditions for
taxi and bus drivers who work at night-time. The questionnaire sheet
used for this research was organized into the following categories:
tension/tiredness, drowsiness while driving, and the nap situation
during night-time work. The number of taxi drivers was 127 and the
number of bus drivers was 40. Concerning the results of a comparison
of nap hours of taxi and bus drivers, the taxi drivers’ nap hours are
overwhelmingly shorter, and also the frequency of drivers who
experience drowsiness is higher. The burden on bus drivers does not
change because of the system of a two-driver rotation shift. In
particular, the working environment of the taxi driver may lead to
greater fatigue accumulation than the bus driver’s environment.
Abstract: Indonesia has experienced annual forest fires that have
rapidly destroyed and degraded its forests. Fires in the peat swamp
forests of Riau Province, have set the stage for problems to worsen,
this being the ecosystem most prone to fires (which are also the most
difficult, to extinguish). Despite various efforts to curb deforestation,
and forest degradation processes, severe forest fires are still
occurring. To find an effective solution, the basic causes of the
problems must be identified. It is therefore critical to have an indepth
understanding of the underlying causal factors that have
contributed to deforestation and forest degradation as a whole, in
order to attain reductions in their rates. An assessment of the drivers of deforestation and forest
degradation was carried out, in order to design and implement
measures that could slow these destructive processes. Research was
conducted in Giam Siak Kecil–Bukit Batu Biosphere Reserve
(GSKBB BR), in the Riau Province of Sumatera, Indonesia. A
biosphere reserve was selected as the study site because such reserves
aim to reconcile conservation with sustainable development. A
biosphere reserve should promote a range of local human activities,
together with development values that are in line spatially and
economically with the area conservation values, through use of a
zoning system. Moreover, GSKBB BR is an area with vast peatlands,
and is experiencing forest fires annually. Various factors were
analysed to assess the drivers of deforestation and forest degradation
in GSKBB BR; data were collected from focus group discussions
with stakeholders, key informant interviews with key stakeholders,
field observation and a literature review. Landsat satellite imagery was used to map forest-cover changes
for various periods. Analysis of landsat images, taken during the
period 2010-2014, revealed that within the non-protected area of core
zone, there was a trend towards decreasing peat swamp forest areas,
increasing land clearance, and increasing areas of community oilpalm
and rubber plantations. Fire was used for land clearing and most
of the forest fires occurred in the most populous area (the transition
area). The study found a relationship between the deforested/
degraded areas, and certain distance variables, i.e. distance from
roads, villages and the borders between the core area and the buffer
zone. The further the distance from the core area of the reserve, the
higher was the degree of deforestation and forest degradation. Research findings suggested that agricultural expansion may be
the direct cause of deforestation and forest degradation in the reserve,
whereas socio-economic factors were the underlying driver of forest
cover changes; such factors consisting of a combination of sociocultural,
infrastructural, technological, institutional (policy and governance), demographic (population pressure) and economic
(market demand) considerations. These findings indicated that local
factors/problems were the critical causes of deforestation and
degradation in GSKBB BR. This research therefore concluded that
reductions in deforestation and forest degradation in GSKBB BR
could be achieved through ‘local actor’-tailored approaches such as
community empowerment.
Abstract: The Northeast China (NEC) was the most important
agriculture areas and known as the Golden-Maize-Belt. Based on
observed crop data and crop model, we design four simulating
experiments and separate relative impacts and contribution under
climate change, planting date shift, and varieties change as well
change of varieties and planting date. Without planting date and
varieties change, maize yields had no significant change trend at
Hailun station located in the north of NEC, and presented significant
decrease by 0.2 - 0.4 t/10a at two stations, which located in the middle
and the south of NEC. With planting date change, yields showed a
significant increase by 0.09 - 0.47 t/10a. With varieties change, maize
yields had significant increase by 1.8~ 1.9 t/10a at Hailun and Huadian
stations, but a non-significant and low increase by 0.2t /10a at Benxi
located in the south of NEC. With change of varieties and planting
date, yields presented a significant increasing by 0.53- 2.0 t/10a. Their
contribution to yields was -25% ~ -55% for climate change, 15% ~
35% for planting date change, and 20% ~110% for varieties change as
well 30% ~135% for varieties with planting date shift. It found that
change in varieties and planting date were highest yields and were
responsible for significant increases in maize yields, varieties was
secondly, and planting date was thirdly. It found that adaptation in
varieties and planting date greatly improved maize yields, and
increased yields annual variability. The increase of contribution with
planting date and varieties change in 2000s was lower than in 1990s.
Yields with the varieties change and yields with planting date and
varieties change all showed a decreasing trend at Huadian and Benxi
since 2002 or so. It indicated that maize yields increasing trend
stagnated in the middle and south of NEC, and continued in the north
of NEC.
Abstract: The influence of physicochemical water quality
parameters on the abundance and diversity of caddisfly larvae was
studied in seven sampling stations in Mae Tao and Mae Ku
watersheds, Mae Sot District, Tak Province, northern Thailand. The
streams: MK2 and MK8 as reference site, and impacted streams
(MT1-MT5) were sampled bi-monthly during July 2011 to May
2012. A total of 4,584 individual of caddisfly larvae belonging to 10
family and 17 genera were found. The larvae of family
Hydropsychidae were the most abundance, followed by
Philopotamidae, Odontoceridae, and Leptoceridae, respectively. The
genus Cheumatopsyche, Hydropsyche, and Chimarra were the most
abundance genera in this study. Results of CCA ordination showed
the total dissolved solids, sulfate, water temperature, dissolved
oxygen and pH were the most important physicochemical factors to
affect distribution of caddisflies communities. Changes in the
caddisfly fauna may indicate changes in physicochemical factors
owing to agricultural pollution, urbanization, or other human
activities. Results revealed that the order Trichoptera, identified to
species or genus, can be potentially used to assess environmental
water quality status in freshwater ecosystems.
Abstract: This study analyzes the critical gaps in the
architecture of European stability and the expected role of the
banking union as the new important step towards completing the
Economic and Monetary Union that should enable the creation of
safe and sound financial sector for the euro area market. The single
rulebook together with the Single Supervisory Mechanism and the
Single Resolution Mechanism - as two main pillars of the banking
union, should provide a consistent application of common rules and
administrative standards for supervision, recovery and resolution of
banks – with the final aim of replacing the former bail-out practice
with the bail-in system through which possible future bank failures
would be resolved by their own funds, i.e. with minimal costs for
taxpayers and real economy. In this way, the vicious circle between
banks and sovereigns would be broken. It would also reduce the
financial fragmentation recorded in the years of crisis as the result of
divergent behaviors in risk premium, lending activities and interest
rates between the core and the periphery. In addition, it should
strengthen the effectiveness of monetary transmission channels, in
particular the credit channels and overflows of liquidity on the money
market which, due to the fragmentation of the common financial
market, has been significantly disabled in period of crisis. However,
contrary to all the positive expectations related to the future
functioning of the banking union, major findings of this study
indicate that characteristics of the economic system in which the
banking union will operate should not be ignored. The euro area is an
integration of strong and weak entities with large differences in
economic development, wealth, assets of banking systems, growth
rates and accountability of fiscal policy. The analysis indicates that
low and unbalanced economic growth remains a challenge for the
maintenance of financial stability and this problem cannot be
resolved just by a single supervision. In many countries bank assets
exceed their GDP by several times and large banks are still a matter
of concern, because of their systemic importance for individual
countries and the euro zone as a whole. The creation of the Single
Supervisory Mechanism and the Single Resolution Mechanism is a
response to the European crisis, which has particularly affected
peripheral countries and caused the associated loop between the
banking crisis and the sovereign debt crisis, but has also influenced
banks’ balance sheets in the core countries, as the result of crossborder
capital flows. The creation of the SSM and the SRM should
prevent the similar episodes to happen again and should also provide
a new opportunity for strengthening of economic and financial
systems of the peripheral countries. On the other hand, there is a
potential threat that future focus of the ECB, resolution mechanism
and other relevant institutions will be extremely oriented towards
large and significant banks (whereby one half of them operate in the
core and most important euro area countries), and therefore it remains
questionable to what extent will the common resolution funds will be used for rescue of less important institutions. Recent geopolitical
developments will be the optimal indicator to show whether the
previously established mechanisms are sufficient enough to maintain
the adequate financial stability in the euro area market.
Abstract: Method of combined teaching laws of classical
mechanics and hydrostatics in non-inertial reference frames for
undergraduate students is proposed. Pressure distribution in a liquid
(or gas) moving with acceleration is considered. Combined effect of
hydrostatic force and force of inertia on a body immersed in a liquid
can lead to paradoxical results, in a motion of pendulum in particular.
The body motion under Stokes force influence and forces in rotating
reference frames are investigated as well. Problems and difficulties in
student perceptions are analyzed.
Abstract: The design of Reverse logistics Network has attracted
growing attention with the stringent pressures from both
environmental awareness and business sustainability. Reverse
logistical activities include return, remanufacture, disassemble and
dispose of products can be quite complex to manage. In addition,
demand can be difficult to predict, and decision making is one of the
challenges task in such network. This complexity has amplified the
need to develop an integrated architecture for product return as an
enterprise system. The main purpose of this paper is to design Multi
Agent System (MAS) architecture using the Prometheus
methodology to efficiently manage reverse logistics processes. The
proposed MAS architecture includes five types of agents: Gate
keeping Agent, Collection Agent, Sorting Agent, Processing Agent
and Disposal Agent which act respectively during the five steps of
reverse logistics Network.
Abstract: Phonocardiography is important in appraisal of
congenital heart disease and pulmonary hypertension as it reflects the
duration of right ventricular systoles. The systolic murmur in patients
with intra-cardiac shunt decreases as pulmonary hypertension
develops and may eventually disappear completely as the pulmonary
pressure reaches systemic level. Phonocardiography and auscultation
are non-invasive, low-cost, and accurate methods to assess heart
disease. In this work an objective signal processing tool to extract
information from phonocardiography signal using Wavelet is
proposed to classify the murmur as normal or abnormal. Since the
feature vector is large, a Binary Particle Swarm Optimization (PSO)
with mutation for feature selection is proposed. The extracted
features improve the classification accuracy and were tested across
various classifiers including Naïve Bayes, kNN, C4.5, and SVM.
Abstract: In order to study the effect of different levels of triple
super phosphate chemical fertilizer and biological phosphate fertilizer
(fertile 2) on some morphological traits of corn this research was
carried out in Ahvaz in 2002 as a factorial experiment in randomized
complete block design with 4 replications). The experiment included
two factors: first, biological phosphate fertilizer (fertile 2) at three
levels of 0, 100, 200 g/ha; second, triple super phosphate chemical
fertilizer at three levels of 0, 60, 90 kg/ha of pure phosphorus (P2O5).
The obtained results indicated that fertilizer treatments had a
significant effect on some morphological traits at 1% probability
level. In this regard, P2B2 treatment (100 g/ha biological phosphate
fertilizer (fertile 2) and 60 kg/ha triple super phosphate fertilizer) had
the greatest plant height, stem diameter, number of leaves and ear
length. It seems that in Ahvaz weather conditions, decrease of
consumption of triple superphosphate chemical fertilizer to less than
a half along with the consumption of biological phosphate fertilizer
(fertile 2) is highly important in order to achieve optimal results.
Therefore, it can be concluded that biological fertilizers can be used
as a suitable substitute for some of the chemical fertilizers in
sustainable agricultural systems.
Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.