Abstract: Today advertising is actively penetrating into many spheres of our lives. We cannot imagine the existence of a lot of economic activities without advertising. That mostly concerns trade and services. Everyone of us should look better into the everyday communication and carefully consider the amount and the quality of the information we receive as well as its influence on our behaviour. Special attention should be paid to the young generation. Theoretical and practical research has proved the ever growing influence of information (especially the one contained in advertising) on a society; on its economics, culture, religion, politics and even people-s private lives and behaviour. Children have plenty of free time and, therefore, see a lot of different advertising. Though education of children is in the hands of parents and schools, advertising makers and customers should think with responsibility about the selection of time and transmission channels of child targeted advertising. The purpose of the present paper is to investigate the influence of advertising upon consumer views and behaviour of children in different age groups. The present investigation has clarified the influence of advertising as a means of information on a certain group of society, which in the modern information society is the most vulnerable – children. In this paper we assess children-s perception and their understanding of advertising.
Abstract: In this paper the influence of heterogeneous traffic on
the temporal variation of ambient PM10, PM2.5 and PM1
concentrations at a busy arterial route (Sardar Patel Road) in the
Chennai city has been analyzed. The hourly PM concentration, traffic
counts and average speed of the vehicles have been monitored at the
study site for one week (19th-25th January 2009). Results indicated
that the concentrations of coarse (PM10) and fine PM (PM2.5 and
PM1) concentrations at SP road are having similar trend during peak
and non-peak hours, irrespective of the days. The PM concentrations
showed daily two peaks corresponding to morning (8 to 10 am) and
evening (7 to 9 pm) peak hour traffic flow. The PM10 concentration is
dominated by fine particles (53% of PM2.5 and 45% of PM1). The
high PM2.5/PM10 ratio indicates that the majority of PM10 particles
originate from re-suspension of road dust. The analysis of traffic flow
at the study site showed that 2W, 3W and 4W are having similar
diurnal trend as PM concentrations. This confirms that the 2W, 3W
and 4W are the main emission source contributing to ambient PM
concentration at SP road. The speed measurement at SP road showed
that the average speed of 2W, 3W, 4W, LCV and HCV are 38, 40,
38, 40 and 38 km/hr and 43, 41, 42, 40 and 41 km/hr respectively for
the weekdays and weekdays.
Abstract: Ascorbic acid (AA), commonly known as vitamin C, is essential for normal functioning of the body and maintenance of metabolic integrity. Among its various roles are as an antioxidant, a cofactor in collagen formation and other reactions, as well as reducing physical stress and maintenance of the immune system. Recent collaborative research between the Australian Defence Science and Technology Organisation (DSTO) in Scottsdale, Tasmania and RMIT University has sought to overcome the problems arising from the inherent instability of ascorbic acid during processing and storage of foods. The recent work has demonstrated the potential of microencapsulation by spray drying as a means to enhance retention. The purpose of this current study has been focused upon the influence of spray drying conditions on the properties of encapsulated ascorbic acid. The process was carried out according to a central composite design. Independent variables were: inlet temperature (80-120° C) and feed flow rate (7-14 mL/minute). Process yield, ascorbic acid loss, moisture content, water activity and particle size distribution were analysed as responses. The results have demonstrated the potential of microencapsulation by spray drying as a means to enhance retention. Vitamin retention, moisture content, water activity and process yield were influenced positively by inlet air temperature and negatively by feed flow rate.
Abstract: This contribution was developed from a research
within the doctoral thesis. Its object was to create multimedia
materials for sport gymnastics. Consequently we surveyed the
influence of its practical application on the efficiency of schooling at
a university. We verified the prescribed hypothesis of the efficiency
of the teaching process using the method of single-factor experiment,
where the entrance independent variable was the change of system of
tuition and the outgoing dependent variable was the change of level
of acquired motor skills. The results confirmed the positive impact of
using multimedia materials on the efficiency of the teaching process.
Further, with the aid of questionnaires, we evaluated how the tested
subjects perceive the innovative methods in sport gymnastics. The
responses showed that the students rate the application of multimedia
materials very positively.
Abstract: Grasslands of Iran are encountered with a vast
desertification and destruction. Some legumes are plants of forage
importance with high palatability. Studied legumes in this project are
Onobrychis, Medicago sativa (alfalfa) and Trifolium repens. Seeds
were cultivated in research field of Kaboutarabad (33 km East of
Isfahan, Iran) with an average 80 mm. annual rainfall. Plants were
cultivated in a split plot design with 3 replicate and two water
treatments (weekly irrigation, and under stress with same amount per
15 days interval). Water entrance to each plots were measured by
Partial flow. This project lasted 20 weeks. Destructive samplings
(1m2 each time) were done weekly. At each sampling plants were
gathered and weighed separately for each vegetative parts. An Area
Meter (Vista) was used to measure root surface and leaf area. Total
shoot and root fresh and dry weight, leaf area index and soil coverage
were evaluated too. Dry weight was achieved in 750c oven after 24
hours. Statgraphic and Harvard Graphic software were used to
formulate and demonstrate the parameters curves due to time. Our
results show that Trifolium repens has affected 60 % and Medicago
sativa 18% by water stress. Onobrychis total fresh weight was
reduced 45%. Dry weight or Biomass in alfalfa is not so affected by
water shortage. This means that in alfalfa fields we can decrease the
irrigation amount and have some how same amount of Biomass.
Onobrychis show a drastic decrease in Biomass. The increases in
total dry matter due to time in studied plants are formulated. For
Trifolium repens if removal or cattle entrance to meadows do not
occurred at perfect time, it will decrease the palatability and water
content of the shoots. Water stress in a short period could develop the
root system in Trifolium repens, but if it last more than this other
ecological and soil factors will affect the growth of this plant. Low
level of soil water is not so important for studied legume forges. But
water shortage affect palatability and water content of aerial parts.
Leaf area due to time in studied legumes is formulated. In fact leaf
area is decreased by shortage in available water. Higher leaf area
means higher forage and biomass production. Medicago and
Onobrychis reach to the maximum leaf area sooner than Trifolium
and are able to produce an optimum soil cover and inhibit the
transpiration of soil water of meadows. Correlation of root surface to
Total biomass in studied plants is formulated. Medicago under water
stress show a 40% decrease in crown cover while at optimum
condition this amount reach to 100%. In order to produce forage in
areas without soil erosion Medicago is the best choice even with a
shortage in water resources. It is tried to represent the growth
simulation of three famous Forage Legumes. By growth simulation
farmers and range managers could better decide to choose best plant
adapted to water availability without designing different time and
labor consuming field experiments.
Abstract: Creative design requires new approaches to assessment
in vocational and technological education. To date, there has been little
discussion on instruments used to evaluate dies produced by students
in vocational and technological education. Developing a generic
instrument has been very difficult due to the diversity of creative
domains, the specificity of content, and the subjectivity involved in
judgment. This paper presents an instrument for measuring the
creativity in the design of products by expanding the Consensual
Assessment Technique (CAT). The content-based scale was evaluated
for content validity by 5 experts. The scale comprises 5 criteria:
originality; practicability; precision; aesthetics; and exchangeability.
Nine experts were invited to evaluate the dies produced by 38 college
students who enrolled in a Product Design and Development course.
To further explore the degree of rater agreement, inter-rater reliability
was calculated for each dimension using Kendall's coefficient of
concordance test. The inter-judge reliability scores achieved
significance, with coefficients ranging from 0.53 to 0.71.
Abstract: Microscopic emission and fuel consumption models
have been widely recognized as an effective method to quantify real
traffic emission and energy consumption when they are applied with
microscopic traffic simulation models. This paper presents a
framework for developing the Microscopic Emission (HC, CO, NOx,
and CO2) and Fuel consumption (MEF) models for light-duty
vehicles. The variable of composite acceleration is introduced into
the MEF model with the purpose of capturing the effects of historical
accelerations interacting with current speed on emission and fuel
consumption. The MEF model is calibrated by multivariate
least-squares method for two types of light-duty vehicle using
on-board data collected in Beijing, China by a Portable Emission
Measurement System (PEMS). The instantaneous validation results
shows the MEF model performs better with lower Mean Absolute
Percentage Error (MAPE) compared to other two models. Moreover,
the aggregate validation results tells the MEF model produces
reasonable estimations compared to actual measurements with
prediction errors within 12%, 10%, 19%, and 9% for HC, CO, NOx
emissions and fuel consumption, respectively.
Abstract: The porous silicon (PS), formed from the anodization
of a p+ type substrate silicon, consists of a network organized in a
pseudo-column as structure of multiple side ramifications. Structural
micro-topology can be interpreted as the fraction of the interconnected
solid phase contributing to thermal transport. The
reduction of dimensions of silicon of each nanocristallite during the
oxidation induced a reduction in thermal conductivity. Integration of
thermal sensors in the Microsystems silicon requires an effective
insulation of the sensor element. Indeed, the low thermal conductivity
of PS consists in a very promising way in the fabrication of integrated
thermal Microsystems.In this work we are interesting in the
measurements of thermal conductivity (on the surface and in depth)
of PS by the micro-Raman spectroscopy. The thermal conductivity is
studied according to the parameters of anodization (initial doping and
current density. We also, determine porosity of samples by
spectroellipsometry.
Abstract: This paper presents a new Quality-Controlled, wavelet based, compression method for electrocardiogram (ECG) signals. Initially, an ECG signal is decomposed using the wavelet transform. Then, the resulting coefficients are iteratively thresholded to guarantee that a predefined goal percent root mean square difference (GPRD) is matched within tolerable boundaries. The quantization strategy of extracted non-zero wavelet coefficients (NZWC), according to the combination of RLE, HUFFMAN and arithmetic encoding of the NZWC and a resulting look up table, allow the accomplishment of high compression ratios with good quality reconstructed signals.
Abstract: Email has become a fast and cheap means of online
communication. The main threat to email is Unsolicited Bulk Email
(UBE), commonly called spam email. The current work aims at
identification of unigrams in more than 2700 UBE that advertise
body-enhancement drugs. The identification is based on the
requirement that the unigram is neither present in dictionary, nor is a
slang term. The motives of the paper are many fold. This is an
attempt to analyze spamming behaviour and employment of wordmutation
technique. On the side-lines of the paper, we have
attempted to better understand the spam, the slang and their interplay.
The problem has been addressed by employing Tokenization
technique and Unigram BOW model. We found that the non-lexicon
words constitute nearly 66% of total number of lexis of corpus
whereas non-slang words constitute nearly 2.4% of non-lexicon
words. Further, non-lexicon non-slang unigrams composed of 2
lexicon words, form more than 71% of the total number of such
unigrams. To the best of our knowledge, this is the first attempt to
analyze usage of non-lexicon non-slang unigrams in any kind of
UBE.
Abstract: The main objective of this paper is to identify and
disseminate good practice in quality assurance and enhancement as
well as in teaching and learning at master level. This paper focuses
on the experience of the Erasmus Mundus Master program CIMET
(Color in Informatics and Media Technology). Amongst topics
covered, we discuss the adjustments necessary to a curriculum
designed for excellent international students and their preparation for
a global labor market.
Abstract: The current-voltage characteristics of a PtSi/p-Si
Schottky barrier diode was measured at the temperature of 85 K and
from the forward bias region of the I-V curve, the electrical
parameters of the diode were measured by three methods. The results
obtained from the two methods which considered the series resistance
were in close agreement with each other and from them barrier height
(), ideality factor (n) and series resistance () were found to be
0.2045 eV, 2.877 and 14.556 K respectively. By measuring the I-V
characteristics in the temperature range of 85-136 K the electrical
parameters were observed to have strong dependency on temperature.
The increase of barrier height and decrease of ideality factor with
increasing temperature is attributed to the existence of barrier height
inhomogeneities in the silicide-semiconductor structure.
Abstract: In this paper, we investigated the characteristic of a
clinical dataseton the feature selection and classification
measurements which deal with missing values problem.And also
posed the appropriated techniques to achieve the aim of the activity;
in this research aims to find features that have high effect to mortality
and mortality time frame. We quantify the complexity of a clinical
dataset. According to the complexity of the dataset, we proposed the
data mining processto cope their complexity; missing values, high
dimensionality, and the prediction problem by using the methods of
missing value replacement, feature selection, and classification.The
experimental results will extend to develop the prediction model for
cardiology.
Abstract: In this paper, an automatic system of diagnosis was
developed to detect and locate in real time the defects of the wound
rotor asynchronous machine associated to electronic converter. For
this purpose, we have treated the signals of the measured parameters
(current and speed) to use them firstly, as indicating variables of the
machine defects under study and, secondly, as inputs to the Artificial
Neuron Network (ANN) for their classification in order to detect the
defect type in progress. Once a defect is detected, the interpretation
system of information will give the type of the defect and its place of
appearance.
Abstract: Particle damping is a technique to reduce the
structural vibrations by means of placing small metallic particles
inside a cavity that is attached to the structure at location of high
vibration amplitudes. In this paper, we have presented an analytical
model to simulate the particle damping of two dimensional transient
vibrations in structure operating under high centrifugal loads. The
simulation results show that this technique remains effective as long
as the ratio of the dynamic acceleration of the structure to the applied
centrifugal load is more than 0.1. Particle damping increases with the
increase of particle to structure mass ratio. However, unlike to the
case of particle damping in the absence of centrifugal loads where
the damping efficiency strongly depends upon the size of the cavity,
here this dependence becomes very weak. Despite the simplicity of
the model, the simulation results are considerably in good agreement
with the very scarce experimental data available in the literature for
particle damping under centrifugal loads.
Abstract: This study presents design of a carbon silicon electrode
for iontophorsis treatment towards alopecia. The alopecia is a medical
description means loss of hair from the body. For solving this problem,
the drug need to be delivered into the scalp, therefore, the
iontophoresis was chosen to use in this treatment. However, almost
common electrodes of iontophoresis device are made with metal
material, the electrodes could give patients hurt when they using it, and
it is hard to avoid the hair for attaching the hair. For this reason, an
electrode is made with silicon material to decrease the hurt from the
electrodes, and the carbon material is mixed in it for increasing
conductance. The several cones with stainless material on the
electrode make the electrode is able to void hair to attach the affected
part. According to the results of a vivo-experiment, the carbon silicon
electrode showed a good performance and in treatment comfortably.
Abstract: This paper presents an algorithm for reconstructing phase and magnitude responses of the impulse response when only the output data are available. The system is driven by a zero-mean independent identically distributed (i.i.d) non-Gaussian sequence that is not observed. The additive noise is assumed to be Gaussian. This is an important and essential problem in many practical applications of various science and engineering areas such as biomedical, seismic, and speech processing signals. The method is based on evaluating the bicepstrum of the third-order statistics of the observed output data. Simulations results are presented that demonstrate the performance of this method.
Abstract: The purpose of the study is to determine secondary prospective mathematics teachers- views related to using flash animations in mathematics lessons and to reveal how the sample presentations towards different mathematical concepts altered their views. This is a case study involving three secondary prospective mathematics teachers from a state university in Turkey. The data gathered from two semi-structural interviews. Findings revealed that these animations help understand mathematics meaningfully, relate mathematics and real world, visualization, and comprehend the importance of mathematics. The analysis of the data indicated that the sample presentations enhanced participants- views about using flash animations in mathematics lessons.
Abstract: Overhead electrical insulators form an important link in an electric power system. Along with the traditional insulators (i.e. glass and porcelain, etc) presently the polymeric insulators are also used world widely. These polymeric insulators are very sensitive to various environmental parameters such temperature, environmental pollution, UV-radiations, etc. which seriously effect their electrical, chemical and hydrophobic properties. The UV radiation level in the central region of Saudi Arabia is high as compared to the IEC standard for the accelerated aging of the composite insulators. Commonly used suspension type of composite EPDM (Ethylene Propylene Diene Monomer) insulator was subjected to accelerated stress aging as per modified IEC standard simulating the inland arid deserts atmospheric condition and also as per IEC-61109 standard. The hydrophobic characteristics were studied by measuring the contact angle along the insulator surface before and after the accelerated aging of the samples. It was found that EPDM insulator loses it hydrophobic properties proportional to the intensity of UV irradiations and its rate of recovery is also very low as compared to Silicone Rubber insulator.KeywordsEPDM, composite insulators, accelerated aging, hydrophobicity, contact angle.
Abstract: Design of experiments made for correlated the hormonal activity of steroids and their effect on the vaginal structure properties. Vaginal wall consists of distinct layers of cells which strongly differ regarding growth in answer to steroid hormones. The presence study carried out for functional evaluation and sustained replacement effect of the reproductive hormones on the vaginal morphometry in the rabbit. Rabbits were maintained control (Co) or ovariectomized (Ovz) and continuously treated with estradiol (Ovz E) and estradiol mixture with testosterone (Ovz ET). Relative to control rabbits with the distinct tissue distribution pattern, ovariectomized animals displayed declined epithelial thickness and atrophy of the muscularis layer that cause the vaginal wall thinning. Estradiol treatment of Orz rabbits inverted these changes to status of the preovariectomy. Histometric measurements in Ovz ET group completely including of thickness of the epithelial and muscular layers was greater in comparison to that of control animals.