Abstract: Authenticity in advertising is the cornerstone of
modern marketing. Despite research advances related to the role of
authenticity in marketing, it remains unclear why customers respond to
authentic brand stories. The results show that different personality
traits will moderate the influence of different authenticity on the levels
of emotion. Whether indexically authentic or iconically authentic
advertisements were shown to extroverts, open people and agreeable
people, they will evoke more positive emotions. When neurotic people
and conscientious people see the iconically authentic advertising
rather than the indexically authentic advertising, they will produce
more negative emotions. In addition, the emotion evoked by
advertising had significant positive impact on brand attitude evoked by
advertising had significant negative impact on brand attitude. These
findings provide some managerial implications and directions for
further research.
Abstract: The comprehensive CFD models have been used to
represent and study the heterogeneous combustion of biomass. In the
present work, the operation of a global flue gas circuit in the sugarcane
bagasse combustion, from wind boxes below primary air grate
supply, passing by bagasse insertion in swirl burners and boiler
furnace, to boiler bank outlet is simulated. It uses five different
meshes representing each part of this system located in sequence:
wind boxes and grate, boiler furnace, swirl burners, superheaters and
boiler bank. The model considers turbulence using standard k-ε,
combustion using EDM, radiation heat transfer using DTM with 16
ray directions and bagasse particle tracking represented by Schiller-
Naumann model. The results showed good agreement with expected
behavior found in literature and equipment design. The more detailed
results view in separated parts of flue gas system allows observing
some flow behaviors that cannot be represented by usual
simplifications like bagasse supply under homogeneous axial and
rotational vectors and others that can be represented using new
considerations like the representation of 26 thousand grate orifices by
144 rectangular inlets.
Abstract: In this paper, a summary of analytical and
experimental studies into the behavior of a new hysteretic damper,
designed for seismic protection of structures is presented. The Multidirectional
Torsional Hysteretic Damper (MRSD) is a patented
invention in which a symmetrical arrangement of identical cylindrical
steel cores is so configured as to yield in torsion while the structure
experiences planar movements due to earthquake shakings. The new
device has certain desirable properties. Notably, it is characterized by
a variable and controllable-via-design post-elastic stiffness. The
mentioned property is a result of MRSD’s kinematic configuration
which produces this geometric hardening, rather than being a
secondary large-displacement effect. Additionally, the new system is
capable of reaching high force and displacement capacities, shows
high levels of damping, and very stable cyclic response. The device
has gone through many stages of design refinement, multiple
prototype verification tests and development of design guide-lines
and computer codes to facilitate its implementation in practice.
Practicality of the new device, as offspring of an academic sphere, is
assured through extensive collaboration with industry in its final
design stages, prototyping and verification test programs.
Abstract: Cerebellar ataxia is a steadily progressive
neurodegenerative disease associated with loss of motor control,
leaving patients unable to walk, talk, or perform activities of daily
living. Direct motor instruction in cerebella ataxia patients has limited
effectiveness, presumably because an inappropriate closed-loop
cerebellar response to the inevitable observed error confounds motor
learning mechanisms. Could the use of EEG based BCI provide
advanced biofeedback to improve motor imagery and provide a
“backdoor” to improving motor performance in ataxia patients? In
order to determine the feasibility of using EEG-based BCI control in
this population, we compare the ability to modulate mu-band power
(8-12 Hz) by performing a cued motor imagery task in an ataxia
patient and healthy control.
Abstract: Froth flotation remains to date as one of the most used
metallurgical processes for concentrating metal-bearing minerals in
ores. Oxide ores are relatively less amenable to froth flotation and
require a judicious choice of reagents for the recovery of metals to be
optimised. Laboratory batch flotation tests were conducted to
determine the effect of two types of gasoil-rinkalore mixtures on the
flotation response of a copper cobalt oxide ore sample. The head
assay conducted on the initial ore sample showed that it contained
about 2.90% of Cu, 0.12% of Co.
Upon the flotation test work, the results obtained indicated that the
concentrate obtained with use of the mixture gazoil-rinkalore RX
yielded 8.24% Cu and 0.22% Co concentrate grades with recoveries
of 76.0% Cu and 78.0% Co respectively. But, the concentrate
obtained by use of the mixture gazoil-rinkalore RX3 yielded
relatively bad results with 5.92% Cu and 0.18% Cu concentrate
grades with recoveries of 70.3% Cu and 65.3% Co respectively.
Abstract: Software fault prediction models are created by using
the source code, processed metrics from the same or previous version
of code and related fault data. Some company do not store and keep
track of all artifacts which are required for software fault prediction.
To construct fault prediction model for such company, the training
data from the other projects can be one potential solution. Earlier we
predicted the fault the less cost it requires to correct. The training
data consists of metrics data and related fault data at function/module
level. This paper investigates fault predictions at early stage using the
cross-project data focusing on the design metrics. In this study,
empirical analysis is carried out to validate design metrics for cross
project fault prediction. The machine learning techniques used for
evaluation is Naïve Bayes. The design phase metrics of other projects
can be used as initial guideline for the projects where no previous
fault data is available. We analyze seven datasets from NASA
Metrics Data Program which offer design as well as code metrics.
Overall, the results of cross project is comparable to the within
company data learning.
Abstract: In order to use bitumen in hot mix asphalt, it must
have specific characteristics. There are some methods to reach these
properties. Using polymer modifiers are one of the methods to
modify the bitumen properties. In this paper the effect of Styrene-
Butadiene-Rubber that is one of the bitumen polymer modifiers on
rheology properties of bitumen is studied. In this regard, the
rheological properties of base bitumen and the modified bitumen with
3, 4, and 5 percent of Styrene-Butadiene-Rubber (SBR) were
analysed. The results show that bitumen modified with 5 percent of
SBR has the best performance than the other samples.
Abstract: The concept of national security in Iran is a
permanently effective factor in acceptance or rejection of many
international obligations. These obligations had been defined
according to the type of legislation of Iran in many aspects.
Therefore, there are several treaties at international level which
requires Iran’s security to come in contact with obligations in these
treaties in a way that an obstacle to join to them and their passage in
parliament. This issue is a typical category which every country pays
attention to be accepted in treaties or to include their national
security in that treaties and also they can see the related treaties from
this perspective, but this issue that 'what is the concept of Iran’s
national security', and 'To what extent it is changed in recent years,
especially after Islamic Revolution' are important issues that can be
criticized. Thus, this study is trying to assess singed treaties from the
perspective of Iran’s national security according of the true meaning
of treaty and to investigate how the international treaties may be in
conflict with Iran’s national security.
Abstract: An important problem for the CaSO4/CaSO4･1/2H2O
Chemical heat pump (CHP) is that the material is deactivated through
repetitive reaction between hydration and dehydration in which the
crystal phase of the material is transformed from III-CaSO4 to
II-CaSO4. We investigated suppression on the phase change by adding
a sulfated compound. The most effective material was MgSO4. MgSO4
doping increased the durability of CaSO4 in the actual CHP repetitive
cycle of hydration/dehydration to 3.6 times that of undoped CaSO4.
The MgSO4-doped CaSO4 showed a higher phase transition
temperature and activation energy for crystal transformation from
III-CaSO4 to II-CaSO4. MgSO4 doping decreased the crystal lattice
size of CaSO4･1/2H2O and II-CaSO4 to smaller than that of undoped
CaSO4. Modification of the crystal structure is considered to be related
to the durability change in CaSO4 resulting from MgSO4 doping.
Abstract: White concrete facade elements are widely used in
construction industry. It is challenging to achieve the desired
workability in casting of white concrete elements. Particle Matrix
model was used for proportioning the self-compacting white concrete
(SCWC) to control segregation and bleeding and to improve
workability. The paper presents how to reach the target slump flow
while controlling bleeding and segregation in SCWC. The amount of
aggregates, binders and mixing water, as well as type and dosage of
superplasticizer (SP) to be used are the major factors influencing the
properties of SCWC. Slump flow and compressive strength tests were
carried out to examine the performance of SCWC, and the results
indicate that the particle matrix model could produce successfully
SCWC controlling segregation and bleeding.
Abstract: This paper investigates simple implicit force control
algorithms realizable with industrial robots. A lot of approaches
already published are difficult to implement in commercial robot
controllers, because the access to the robot joint torques is necessary
or the complete dynamic model of the manipulator is used. In
the past we already deal with explicit force control of a position
controlled robot. Well known schemes of implicit force control are
stiffness control, damping control and impedance control. Using such
algorithms the contact force cannot be set directly. It is further
the result of controller impedance, environment impedance and
the commanded robot motion/position. The relationships of these
properties are worked out in this paper in detail for the chosen
implicit approaches. They have been adapted to be implementable
on a position controlled robot. The behaviors of stiffness control
and damping control are verified by practical experiments. For this
purpose a suitable test bed was configured. Using the full mechanical
impedance within the controller structure will not be practical in the
case when the robot is in physical contact with the environment. This
fact will be verified by simulation.
Abstract: The purpose of the paper is to estimate the US small
wind turbines market potential and forecast the small wind turbines
sales in the US. The forecasting method is based on the application of
the Bass model and the generalized Bass model of innovations
diffusion under replacement purchases. In the work an exponential
distribution is used for modeling of replacement purchases. Only one
parameter of such distribution is determined by average lifetime of
small wind turbines. The identification of the model parameters is
based on nonlinear regression analysis on the basis of the annual
sales statistics which has been published by the American Wind
Energy Association (AWEA) since 2001 up to 2012. The estimation
of the US average market potential of small wind turbines (for
adoption purchases) without account of price changes is 57080
(confidence interval from 49294 to 64866 at P = 0.95) under average
lifetime of wind turbines 15 years, and 62402 (confidence interval
from 54154 to 70648 at P = 0.95) under average lifetime of wind
turbines 20 years. In the first case the explained variance is 90,7%,
while in the second - 91,8%. The effect of the wind turbines price
changes on their sales was estimated using generalized Bass model.
This required a price forecast. To do this, the polynomial regression
function, which is based on the Berkeley Lab statistics, was used. The
estimation of the US average market potential of small wind turbines
(for adoption purchases) in that case is 42542 (confidence interval
from 32863 to 52221 at P = 0.95) under average lifetime of wind
turbines 15 years, and 47426 (confidence interval from 36092 to
58760 at P = 0.95) under average lifetime of wind turbines 20 years.
In the first case the explained variance is 95,3%, while in the second
– 95,3%.
Abstract: In this study, firstly democratic thoughts which
directly or indirectly affect economic development and/or the
interaction between authoritarian regimes and the economic
development and the direction and channels of this interaction were
studied and then the study tried to determine how democracy affects
economic development. It was concluded that the positive
contributions of democracy to economic development were more
determinant than the effects that were either negative or restrictive in
terms of development. When compared to autocracy, since
democracy is more successful in managing social conflicts, ensuring
political stability and preventing social disasters such as famine, it
contributes more to economic development. Democracy also
facilitates delegation of authority, provides a stable investment
environment and accelerates mobilization of resources in accordance
with economic growth/development. Democracy leads to an increase
in human capital accumulation and increases the growth rate through
reducing income inequality. It can be said that democratic regimes
are the most appropriate ones in terms of increasing economic
performance and supporting economic development through their
strong institutional structures and the assurance they will ensure in
property rights.
Abstract: Family is a basic unit of the society and the main
source of human development. The initial aim of the family is
psychological and social support of its members and has special
developmental stages. Researches show the families who have less
cohesion, have more conflicts and maladjustments and the members
of such families are not able to communicate effectively. Family is a
system in which any inter communication is related to child rearing
patterns and can affect it. Even the child rearing styles in childhood
can determine the family communications in adulthood. Therefore,
the aim of the present research was to examine the relationship
between child-rearing styles including authoritative, authoritarian and
permissive with dimensions of family communication patterns
including the conversation and conformity. The research design was a
correlational and the population consisted of the psychology students
of Roudehen Islamic Azad University who were studying in
academic year 2013-2014. A sample of 324 students was selected
randomly from the population. The research tools were the Baumrind
Child-rearing Questionnaires and Family Communication
Patterns Inventory, The Revised Scale of Koerner and Fitzpatrick.
The result was as below: (a) there was a positive and significant
relationship between conversation orientation and authoritative style.
(b) There was no significant relationship between conversation
orientation and other child-rearing styles. (c) There was a negative
significant relationship between conformity orientation and
authoritative style. (d) There was a positive significant relationship
between conformity orientation with authoritarian and permissive
styles. (e) There was a significant relationship between 3 dimensions
of child-rearing and communication patterns.
Abstract: Plasmin plays an important role in the human
circulatory system owing to its catalytic ability of fibrinolysis. The
immediate injection of plasmin in patients of strokes has intrigued
many scientists to design vectors that can transport plasmin to the
desired location in human body. Here we predict the structure of
human plasmin and investigate the interaction of plasmin with the
gold-nanoparticle.
Because the crystal structure of plasminogen has been solved, we
deleted N-terminal domain (Pan-apple domain) of plasminogen and
generate a mimic of the active form of this enzyme (plasmin). We
conducted a simulated annealing process on plasmin and discovered a
very large conformation occurs. Kringle domains 1, 4 and 5 had been
observed to leave its original location relative to the main body of the
enzyme and the original doughnut shape of this enzyme has been
transformed to a V-shaped by opening its two arms. This observation
of conformational change is consistent with the experimental results of
neutron scattering and centrifugation.
We subsequently docked the plasmin on the simulated gold surface
to predict their interaction. The V-shaped plasmin could utilize its
Kringle domain and catalytic domain to contact the gold surface.
Our findings not only reveal the flexibility of plasmin structure but
also provide a guide for the design of a plasmin-gold nanoparticle.
Abstract: This paper investigates and compares the community
support for tourism development between two groups of minority
ethnic descendants in Malacca, Malaysia, namely the Baba-Nyonya
and Portuguese. A descriptive research design using a quantitative
method with self-reported and self-administered questionnaires
through across-sectional approach was applied. Through the
descriptive and inferential statistics, some significantly useful
insights pertaining to the issue investigated were obtained. The
research outcomes indicate that the sense of community is somewhat
more effective in small communities in terms of togetherness,
closeness and a sense of belonging compared to the slightly bigger
minority group. In addition, the sense of community attributes
through membership, influence, integration and shared emotional
connections contributes to community participation in tourism
development regardless of which ethnic group one belongs to.
Abstract: Quantitative analyses of whisker movements provide a
means to study functional recovery and regeneration of mouse facial
nerve after an injury. However, accurate tracking of the mouse whisker
movement is challenging. Most methods for whisker tracking require
manual intervention, e.g. fixing the head of the mouse during a study.
Here we describe a semi-automated image processing method, which
is applied to high-speed video recordings of free-moving mice to track
the whisker movements. We first track the head movement of a mouse
by delineating the lower head contour frame-by-frame that allows for
detection of the location and orientation of the head. Then, a region of
interest is identified for each frame; the subsequent application of a
mask and the Hough transform detects the selected whiskers on each
side of the head. Our approach is used to examine the functional
recovery of damaged facial nerves in mice over a course of 21 days.
Abstract: Purpose: The study aimed to assess the depressant or
antidepressant effects of several Nonsteroidal Anti-Inflammatory
Drugs (NSAIDs) in mice: the selective cyclooxygenase-2 (COX-2)
inhibitor meloxicam, and the non-selective COX-1 and COX-2
inhibitors lornoxicam, sodium metamizole, and ketorolac. The
current literature data regarding such effects of these agents are
scarce.
Materials and methods: The study was carried out on NMRI mice
weighing 20-35 g, kept in a standard laboratory environment. The
study was approved by the Ethics Committee of the University of
Medicine and Pharmacy „Carol Davila”, Bucharest. The study agents
were injected intraperitoneally, 10 mL/kg body weight (bw) 1 hour
before the assessment of the locomotor activity by cage testing (n=10
mice/ group) and 2 hours before the forced swimming tests (n=15).
The study agents were dissolved in normal saline (meloxicam,
sodium metamizole), ethanol 11.8% v/v in normal saline (ketorolac),
or water (lornoxicam), respectively. Negative and positive control
agents were also given (amitryptilline in the forced swimming test).
The cage floor used in the locomotor activity assessment was divided
into 20 equal 10 cm squares. The forced swimming test involved
partial immersion of the mice in cylinders (15/9cm height/diameter)
filled with water (10 cm depth at 28C), where they were left for 6
minutes. The cage endpoint used in the locomotor activity assessment
was the number of treaded squares. Four endpoints were used in the
forced swimming test (immobility latency for the entire 6 minutes,
and immobility, swimming, and climbing scores for the final 4
minutes of the swimming session), recorded by an observer that was
„blinded” to the experimental design. The statistical analysis used the
Levene test for variance homogeneity, ANOVA and post-hoc
analysis as appropriate, Tukey or Tamhane tests.
Results: No statistically significant increase or decrease in the
number of treaded squares was seen in the locomotor activity
assessment of any mice group. In the forced swimming test,
amitryptilline showed an antidepressant effect in each experiment, at
the 10 mg/kg bw dosage. Sodium metamizole was depressant at 100
mg/kg bw (increased the immobility score, p=0.049, Tamhane test),
but not in lower dosages as well (25 and 50 mg/kg bw). Ketorolac
showed an antidepressant effect at the intermediate dosage of 5
mg/kg bw, but not so in the dosages of 2.5 and 10 mg/kg bw,
respectively (increased the swimming score, p=0.012, Tamhane test).
Meloxicam and lornoxicam did not alter the forced swimming
endpoints at any dosage level.
Discussion: 1) Certain NSAIDs caused changes in the forced
swimming patterns without interfering with locomotion. 2) Sodium
metamizole showed a depressant effect, whereas ketorolac proved
antidepressant. Conclusion: NSAID-induced mood changes are not
class effects of these agents and apparently are independent of the
type of inhibited cyclooxygenase (COX-1 or COX-2).
Disclosure: This paper was co-financed from the European Social
Fund, through the Sectorial Operational Programme Human Resources Development 2007-2013, project number POSDRU /159
/1.5 /S /138907 "Excellence in scientific interdisciplinary research,
doctoral and postdoctoral, in the economic, social and medical fields
-EXCELIS", coordinator The Bucharest University of Economic
Studies.
Abstract: The Orthogonal Frequency Division Multiplexing
(OFDM) with high data rate, high spectral efficiency and its ability to
mitigate the effects of multipath makes them most suitable in wireless
application. Impulsive noise distorts the OFDM transmission and
therefore methods must be investigated to suppress this noise. In this
paper, a State Space Recursive Least Square (SSRLS) algorithm
based adaptive impulsive noise suppressor for OFDM
communication system is proposed. And a comparison with another
adaptive algorithm is conducted. The state space model-dependent
recursive parameters of proposed scheme enables to achieve steady
state mean squared error (MSE), low bit error rate (BER), and faster
convergence than that of some of existing algorithm.
Abstract: The concentrations of heavy metals in sediments of
Qua Iboe River Estuary (QIRE) were monitored at four different
sampling locations in wet and dry seasons. A preliminary survey to
determine the four sampling stations along the river continuum
showed that the area spanned between