Abstract: Experiential marketing is one of the marketing
approaches that offer an exceptional framework to integrate elements
of experience and entertainment in a product or service. Experiential
marketing is defined as a memorable experience that goes deeply into
the customer’s mind. Besides that, customer satisfaction is defined as
an emotional response to the experiences provided by and associated
with particular products or services purchased. Thus, experiential
marketing activities can affect the level of customer satisfaction and
loyalty. In this context, the research aims to explore the relationship
among experiential marketing, customer satisfaction and customer
loyalty among the cosmetic products customers in Konya. The partial
least squares (PLS) method is used to analyze the survey data.
Findings of the present study revealed that experiential marketing has
been a significant predictor of customer satisfaction and customer
loyalty, and also experiential marketing has a significantly positive
effect on customer satisfaction and customer loyalty.
Abstract: This paper describes a new approach which can be
used to interpret the experimental creep deformation data obtained
from miniaturized thin plate bending specimen test to the
corresponding uniaxial data based on an inversed application of the
reference stress method. The geometry of the thin plate is fully
defined by the span of the support, l, the width, b, and the thickness,
d. Firstly, analytical solutions for the steady-state, load-line creep
deformation rate of the thin plates for a Norton’s power law under
plane stress (b→0) and plane strain (b→∞) conditions were obtained,
from which it can be seen that the load-line deformation rate of the
thin plate under plane-stress conditions is much higher than that
under the plane-strain conditions. Since analytical solution is not
available for the plates with random b-values, finite element (FE)
analyses are used to obtain the solutions. Based on the FE results
obtained for various b/l ratios and creep exponent, n, as well as the
analytical solutions under plane stress and plane strain conditions, an
approximate, numerical solutions for the deformation rate are
obtained by curve fitting. Using these solutions, a reference stress
method is utilised to establish the conversion relationships between
the applied load and the equivalent uniaxial stress and between the
creep deformations of thin plate and the equivalent uniaxial creep
strains. Finally, the accuracy of the empirical solution was assessed
by using a set of “theoretical” experimental data.
Abstract: Cyber exercises used to assess the preparedness of a
community against cyber crises, technology failures and Critical
Information Infrastructure (CII) incidents. The cyber exercises also
called cyber crisis exercise or cyber drill, involved partnerships or
collaboration of public and private agencies from several sectors.
This study investigates Organisation Cyber Resilience (OCR) of
participation sectors in cyber exercise called X Maya in Malaysia.
This study used a principal based cyber resilience survey called CSuite
Executive checklist developed by World Economic Forum in
2012. To ensure suitability of the survey to investigate the OCR, the
reliability test was conducted on C-Suite Executive checklist items.
The research further investigates the differences of OCR in ten
Critical National Infrastructure Information (CNII) sectors
participated in the cyber exercise. The One Way ANOVA test result
showed a statistically significant difference of OCR among ten CNII
sectors participated in the cyber exercise.
Abstract: This study found that most corporate personnel are
using social media to communicate with colleagues to make the
process of working more efficient. Complete satisfaction occurred on
the use of security within the University’s computer network. The
social network usage for communication, collaboration,
entertainment and demonstrating concerns accounted for fifty percent
of variance to predict interpersonal relationships of corporate
personnel. This evaluation on the effectiveness of social networking
involved 213 corporate personnel’s. The data was collected by
questionnaires. This data was analyzed by using percentage, mean,
and standard deviation.
The results from the analysis and the effectiveness of using online
social networks were derived from the attitude of private users and
safety data within the security system. The results showed that the
effectiveness on the use of an online social network for corporate
personnel of Suan Sunandha Rajabhat University was specifically at
a good level, and the overall effects of each aspect was (Ẋ=3.11).
Abstract: Background in music analysis: Traditionally, when we
think about a composer’s sketches, the chances are that we are
thinking in terms of the working out of detail, rather than the
evolution of an overall concept. Since music is a “time art,” it follows
that questions of a form cannot be entirely detached from
considerations of time. One could say that composers tend to regard
time either as a place gradually and partially intuitively filled, or they
can look for a specific strategy to occupy it. It seems that the one
thing that sheds light on Stockhausen’s compositional thinking is his
frequent use of “form schemas,” that is often a single-page
representation of the entire structure of a piece.
Background in music technology: Sonic Visualiser is a program
used to study a musical recording. It is an open source application for
viewing, analyzing, and annotating music audio files. It contains a
number of visualisation tools, which are designed with useful default
parameters for musical analysis. Additionally, the Vamp plugin
format of SV supports to provide analysis such as for example
structural segmentation.
Aims: The aim of paper is to show how SV may be used to obtain
a better understanding of the specific musical work, and how the
compositional strategy does impact on musical structures and musical
surfaces. It is known that “traditional” music analytic methods don’t
allow indicating interrelationships between musical surface (which is
perceived) and underlying musical/acoustical structure.
Main Contribution: Stockhausen had dealt with the most diverse
musical problems by the most varied methods. A characteristic which
he had never ceased to be placed at the center of his thought and
works, it was the quest for a new balance founded upon an acute
connection between speculation and intuition. In the case with
Mikrophonie I (1964) for tam-tam and 6 players Stockhausen makes
a distinction between the “connection scheme,” which indicates the
ground rules underlying all versions, and the form scheme, which is
associated with a particular version. The preface to the published
score includes both the connection scheme, and a single instance of a
“form scheme,” which is what one can hear on the CD recording. In
the current study, the insight into the compositional strategy chosen
by Stockhausen was been compared with auditory image, that is, with
the perceived musical surface. Stockhausen’s musical work is
analyzed both in terms of melodic/voice and timbre evolution.
Implications: The current study shows how musical structures
have determined of musical surface. The general assumption is this,
that while listening to music we can extract basic kinds of musical
information from musical surfaces. It is shown that interactive
strategies of musical structure analysis can offer a very fruitful way
of looking directly into certain structural features of music.
Abstract: Socio-economic development, which is seen around
the world today, has contributed to the emergence of new problems
of a social nature. Different political, historical, geographical or
economic conditions cause that, in addition to global issues of social
policy such as an aging population, unemployment, migration,
countries, regions, there are also specific new problems that require
diagnosis, individualized approach and efficient, planned solutions.
These should include, among others, digital addiction, peer violence,
obesity among children, the problem of ‘legal highs’, stress,
depression, diseases associated with environmental pollution etc. The
central authorities, selected most often with the tools specific to
representative democracy, that is, the general election, for many
reasons, inter alia, organizational, communication, are not able to
effectively diagnose their intensity, territorial distribution, and thus to
effectively fight them. This article aims to show how in Poland,
citizens influence solving problems related to the broader social
policy implemented at the local government level and indicates the
possibilities of improving those solutions. The conclusions of
theoretical analysis have been supported by empirical studies, which
tested the use of instruments of participatory democracy in the
planning and creation of communal strategies for solving social
problems in one of the Polish voivodeships.
Abstract: This paper reviews the model-based qualitative and
quantitative Operations Management research in the context of
Construction Supply Chain Management (CSCM). Construction
industry has been traditionally blamed for low productivity, cost and
time overruns, waste, high fragmentation and adversarial
relationships. The construction industry has been slower than other
industries to employ the Supply Chain Management (SCM) concept
and develop models that support the decision-making and planning.
However the last decade there is a distinct shift from a project-based
to a supply-based approach of construction management. CSCM
comes up as a new promising management tool of construction
operations and improves the performance of construction projects in
terms of cost, time and quality. Modeling the Construction Supply
Chain (CSC) offers the means to reap the benefits of SCM, make
informed decisions and gain competitive advantage. Different
modeling approaches and methodologies have been applied in the
multi-disciplinary and heterogeneous research field of CSCM. The
literature review reveals that a considerable percentage of the CSC
modeling research accommodates conceptual or process models
which present general management frameworks and do not relate to
acknowledged soft Operations Research methods. We particularly
focus on the model-based quantitative research and categorize the
CSCM models depending on their scope, objectives, modeling
approach, solution methods and software used. Although over the last
few years there has been clearly an increase of research papers on
quantitative CSC models, we identify that the relevant literature is
very fragmented with limited applications of simulation,
mathematical programming and simulation-based optimization. Most
applications are project-specific or study only parts of the supply
system. Thus, some complex interdependencies within construction
are neglected and the implementation of the integrated supply chain
management is hindered. We conclude this paper by giving future
research directions and emphasizing the need to develop optimization
models for integrated CSCM. We stress that CSC modeling needs a
multi-dimensional, system-wide and long-term perspective. Finally,
prior applications of SCM to other industries have to be taken into
account in order to model CSCs, but not without translating the
generic concepts to the context of construction industry.
Abstract: Supply chains are the backbone of trade and
commerce. Their logistics use different transport corridors on regular
basis for operational purpose. The international supply chain
transport corridors include different infrastructure elements (e.g.
weighbridge, package handling equipments, border clearance
authorities, and so on). This paper presents the use of multi-agent
systems (MAS) to model and simulate some aspects of transportation
corridors, and in particular the area of weighbridge resource
optimization for operational profit. An underlying multi-agent model
provides a means of modeling the relationships among stakeholders
in order to enable coordination in a transport corridor environment.
Simulations of the costs of container unloading, reloading, and
waiting time for queuing up tracks have been carried out using data
sets. Results of the simulation provide the potential guidance in
making decisions about optimal service resource allocation in a trade
corridor.
Abstract: Security can be defined as the degree of resistance to, or protection from harm. It applies to any vulnerable and valuable assets, such as persons, dwellings, communities, nations or organizations. Cybercrime is any crime committed or facilitated via the Internet. It is any criminal activity involving computers and networks. It can range from fraud to unsolicited emails (spam). It includes the distant theft of government or corporate secrets through criminal trespass into remote systems around the globe. Nigeria like any other nations of the world is currently having her own share of the menace that has been used even as tools by terrorists. This paper is an attempt at presenting cyber security as an issue that requires a coordinated national response. It also acknowledges and advocates the key roles to be played by stakeholders and the importance of forging strong partnerships to prevent and tackle cybercrime in Nigeria.
Abstract: Five palm oil ether monoesters utilized as novel
biodiesels were synthesized and structurally identified in the paper.
The investigation was made on the effect of ether species on
physicochemical properties of the palm oil ether monoesters. The
results showed that density, kinematic viscosity, smoke point, and
solidifying point increase linearly with their –CH2 group number in
certain relationships. Cetane number is enhanced whereas heat value
decreases linearly with –CH2 group number. In addition, the
influencing regularities of the volumetric content of the palm oil ether
monoesters on the fuel properties were also studied when the ether
monoesters are used as diesel fuel additives.
Abstract: Auditory hallucinations among the most invalidating
and distressing experiences reported by patients diagnosed with
schizophrenia, leading to feelings of powerlessness and helplessness
towards their illness. In more severe cases, these auditory
hallucinations can take the form of commanding voices, which are
often related to high suicidality rates in these patients. Several
authors propose that the meanings attributed to the hallucinatory
experience, rather than characteristics like form and content, can be
determinant in patients’ reactions to hallucinatory activity,
particularly in the case of voice-hearing experiences. In this study, 48
patients diagnosed with paranoid schizophrenia presenting auditory
hallucinations were studied. Multiple regression analyses were
computed to study the influence of several developmental aspects,
such as family and social dynamics, bullying, depression, and sociocognitive
variables on the auditory hallucinations, on patients’
attributions and relationships with their voices, and on the resulting
invalidation of hallucinatory experience. Overall, results showed how
relationships with voices can mirror several aspects of interpersonal
relationship with others, and how self-schemas, depression and actual
social relationships help shaping the voice-hearing experience. Early
experiences of victimization and submission help predict the
attributions of omnipotence of the voices, and increased hostility
from parents seems to increase the malevolence of the voices,
suggesting that socio-cognitive factors can significantly contribute to
the etiology and maintenance of auditory hallucinations. The
understanding of the characteristics of auditory hallucinations and the
relationships patients established with their voices can allow the
development of more promising therapeutic interventions that can be
more effective in decreasing invalidation caused by this devastating
mental illness.
Abstract: The aim of this study is to investigate formability of
Al based closed cell metallic foams at high temperature. The foam
specimens with rectangular section were produced from
AlMg1Si0.6TiH20.8 alloy preform material. Bending and free
bending tests based on gravity effect were applied to foam specimens
at high temperatures. During the tests, the time-angular deformation
relationships with various temperatures were determined.
Deformation types formed in cell walls were investigated by means
of Scanning Electron Microscopy (SEM) and optical microscopy.
Bending deformation about 90° was achieved without any defect at
high temperatures. The importance of a critical temperature and
deformation rate was emphasized in maintaining the deformation.
Significant slip lines on surface of cell walls at tensile zones of
bending specimen were observed. At high strain rates, the microcrack
formation in boundaries of elongated grains was determined.
Abstract: This paper investigates simple implicit force control
algorithms realizable with industrial robots. A lot of approaches
already published are difficult to implement in commercial robot
controllers, because the access to the robot joint torques is necessary
or the complete dynamic model of the manipulator is used. In
the past we already deal with explicit force control of a position
controlled robot. Well known schemes of implicit force control are
stiffness control, damping control and impedance control. Using such
algorithms the contact force cannot be set directly. It is further
the result of controller impedance, environment impedance and
the commanded robot motion/position. The relationships of these
properties are worked out in this paper in detail for the chosen
implicit approaches. They have been adapted to be implementable
on a position controlled robot. The behaviors of stiffness control
and damping control are verified by practical experiments. For this
purpose a suitable test bed was configured. Using the full mechanical
impedance within the controller structure will not be practical in the
case when the robot is in physical contact with the environment. This
fact will be verified by simulation.
Abstract: This paper examines the utilization of public-private
partnerships for the building and operation of wastewater treatment
plants. Our research focuses on risk allocation in this kind of projects.
Our analysis builds on more than hundred wastewater treatment
plants built and operated through PPP projects in Aragon (Spain).
The paper illustrates the consequences of an inadequate management
of construction risk and an unsuitable transfer of demand risk in
wastewater treatment plants. It also shows that the involvement of
many public bodies at local, regional and national level further
increases the complexity of this kind of projects and make time
delays more likely.
Abstract: This paper analyzes the conceptual framework of three
statistical methods, multiple regression, path analysis, and structural
equation models. When establishing research model of the statistical
modeling of complex social phenomenon, it is important to know the
strengths and limitations of three statistical models. This study
explored the character, strength, and limitation of each modeling and
suggested some strategies for accurate explaining or predicting the
causal relationships among variables. Especially, on the studying of
depression or mental health, the common mistakes of research
modeling were discussed.
Abstract: The aim of this research is to identify the key factors in shipping company’s port selection in order to providing their requirement. To identify and rank factors that play the main role in selecting port for providing the ship requirement, at the first step, data were collected via Semi-structured interviews, the aim was to generate knowledge on how shipping company select the port and suppliers for providing their needs. 37 port selection factors were chosen from the previous researches and field interviews and have been categorized into two groups of port's factor and the factors of services of suppliers companies. The current study adopts a questionnaire survey to the main shipping companies' operators in Iran. Their responses reveal that level of services of supplying companies and customs rules play the important role in selecting the ports. Our findings could affect decisions made by port authorities to consider that supporting the privet sections for ship chandelling business could have the best result in attracting ships.
Abstract: This paper investigates the benefits of deliberately
unbalancing both operation time means (MTs) and unreliability
(failure and repair rates) for non-automated production lines. The
lines were simulated with various line lengths, buffer capacities,
degrees of imbalance and patterns of MT and unreliability imbalance.
Data on two performance measures, namely throughput (TR) and
average buffer level (ABL) were gathered, analyzed and compared to
a balanced line counterpart. A number of conclusions were made
with respect to the ranking of configurations, as well as to the
relationships among the independent design parameters and the
dependent variables. It was found that the best configurations are a
balanced line arrangement and a monotone decreasing MT order,
coupled with either a decreasing or a bowl unreliability configuration,
with the first generally resulting in a reduced TR and the second
leading to a lower ABL than those of a balanced line.
Abstract: Public-private partnerships (PPP) arrangements have
been extensively used in Canada, where the participation of private
companies in financing and managing infrastructure projects has
increased significantly in the last decade, particularly in the
transportation sector. This paper analyses the evolution of the PPP
market for transportation projects in Canada and examines the
participation of Spanish developers in this market, which have been
particularly successful in winning PPP contracts during the last
decade.
Abstract: Introduction: Researchers globally have strived to explore diverse factors that augment the continuation and uptake of family planning methods. Clients’ satisfaction is one of the core determinants facilitating continuation of family planning methods. There is a major debate yet scanty evidence to contrast public and private sectors with respect to client satisfaction. The objective of this study is to compare quality-of-care provided by public and private sectors of Pakistan through a client satisfaction lens. Methods: We used Pakistan Demographic Heath Survey 2012-13 dataset on 3133 women. Ten different multivariate models were made. to explore the relationship between client satisfaction and dependent outcome after adjusting for all known confounding factors and results are presented as OR and AOR (95% CI). Results: Multivariate analyses showed that clients were less satisfied in contraceptive provision from private sector as compared to public sector (AOR 0.92, 95% CI 0.63-1.68) even though the result was not statistically significant. Clients were more satisfied from private sector as compared to the public sector with respect to other determinants of quality-of-care follow-up care (AOR 3.29, 95% CI 1.95-5.55), infection prevention (AOR 2.41, 95% CI 1.60-3.62), counseling services (AOR 2.01, 95% CI 1.27-3.18, timely treatment (AOR 3.37, 95% CI 2.20-5.15), attitude of staff (AOR 2.23, 95% CI 1.50-3.33), punctuality of staff (AOR 2.28, 95% CI 1.92-4.13), timely referring (AOR 2.34, 95% CI 1.63-3.35), staff cooperation (AOR 1.75, 95% CI 1.22-2.51) and complications handling (AOR 2.27, 95% CI 1.56-3.29). Discussion: Public sector has successfully attained substantial satisfaction levels with respect to provision of contraceptives, but it contrasts previous literature from a multi country studies. Our study though in is concordance with a study from Tanzania where public sector was more likely to offer family planning services to clients as compared to private facilities. Conclusion: In majority of the developing countries, public sector is more involved in FP service provision; however, in Pakistan clients’ satisfaction in private sector is more, which opens doors for public-private partnerships and collaboration in the near future.
Abstract: Family has a crucial role in maintaining the
physical, social and mental health of the children. Most of the
mental and anxiety problems of children reflect the complex
interpersonal situations among family members, especially parents.
In other words, anxiety problems of the children are correlated
with deficit relationships of family members and improper
childrearing styles. The parental child rearing styles leads to
positive and negative consequences which affect the children’s
mental health. Therefore, the present research was aimed to
compare the parental childrearing styles and anxiety of children
with stuttering and normal population. It was also aimed to study
the relationship between parental child rearing styles and anxiety
of children. The research sample included 54 boys with stuttering
and 54 normal boys who were selected from the children (boys) of
Tehran, Iran in the age range of 5 to 8 years in 2013. In order to
collect data, Baum-rind Childrearing Styles Inventory and Spence
Parental Anxiety Inventory were used. Appropriate descriptive
statistical methods and multivariate variance analysis and t test for
independent groups were used to test the study hypotheses.
Statistical data analyses demonstrated that there was a significant
difference between stuttering boys and normal boys in anxiety (t =
7.601, p< 0.01); but there was no significant difference between
stuttering boys and normal boys in parental childrearing styles (F =
0.129). There was also not found significant relationship between
parental childrearing styles and children anxiety (F = 0.135, p<
0.05). It can be concluded that the influential factors of children’s
society are parents, school, teachers, peers and media. So, parental
childrearing styles are not the only influential factors on anxiety of
children, and other factors including genetic, environment and
child experiences are effective in anxiety as well. Details are
discussed.