The Effects of an Information Delivery Modality on Psychology of E-learning Students
Does a communication modality matter in delivering e-learning information? With the recent growth of broadcasting systems, media technologies and e-learning contents, various systems with different communication modalities have been introduced. In accordance with these trends, this study examines the effects of the information delivery modality on psychology of students. Findings from an experiment indicated that the delivering information which includes a video modality elicited higher degrees of credibility, quality, representativeness of content, and perceived suitability for delivering information than those of auditory information. However, there is no difference between content liking and attitude. The Implications of the findings and the limitations are discussed.
[1] J. Beagles-Roos, and I. Gat, "Specific impact of radio and television on
children-s story comprehension," Journal of Educational Psychology,
Vol. 75, No. 1, pp. 128-137, Februrary 1983.
[2] P. Greenfield, and J. Beagles-Roos, "Radio vs. Television: Their
Cognitive Impact on Children of Different Socioeconomic and Ethnic
Groups," Journal of Communication, Vol. 38, Iss. 2, pp. 71-92, June
1988.
[3] L. C. Barrow, and B. H. Westley, "Comparative teaching effectiveness of
radio and television," Educational Technology Research and
Development, Vol. 7, No. 2, pp. 14-23, 1959.
[4] W. H. Allen, "Audio-Visual Communication Research," Journal of
Educational Reseach, Vol. 49, No. 5, pp. 321-330, January 1956.
[5] G. Chen, and X. Fu, "Effects of Multimodal Information on Learning
Performance and Judgement of Learning," Journal of Educational
Computing Research, Vol. 29, No. 3, pp. 349-362, 2003.
[6] P. M. Smeets, and D. Barnes-Holmes, "Auditory-Visual and
Visual-Visual Equivalence Relations in Children," Psychological Record,
Vol. 55, No. 3, pp. 483-503, 2005.
[7] J.-H. Lee, E. Poliakoff, and C. Spence, "The Effect of Multimodal
Feedback Presented via a Touch Screen on the Performance of Older
Adults," Lecture Notes in Computer Science, Vol. 5763, pp. 128-135,
2009.
[8] K. J. Kim, S. S. Sundar, and E. Park, "The Effects of Screen-size and
Communication Modality on Psychology of Mobile Device Users," in
Proceedings of the 2011 Annual Conference Extended Abstracts on
Human Factors in Computing Systems, Vancouver, Canada, 2011, pp.
1207-1212..
[9] Sungkyunkwan University iCampus system, available at:
http://icampus.ac.kr (accessed at 11 August 2012).
[10] S. S. Sundar, "Multimedia effects on processing and perception of online
news: A study of picture, audio, and video downloads," Journalism &
Mass Communication Quarterly, Vol. 77, No. 3, pp. 480-499, 2000.
[11] E. Park, K. J. Kim, D. Jin, and A. P. del Pobil, "Towards a Successful
Mobile Map Service: An Empirical Examination of Technology
Acceptance Model," Communications in Computer and Information
Science, Vol. 293, Pt. 7, pp. 420-428, 2012.
[12] E. Park, and A. P. del Pobil, "An Acceptance Model for Service Robots in
Global Markets," Internatinoal Journal of Humanoid Robotics, to be
published.
[13] E. Park, and A. P. del Pobil, "Users- Attitudes toward Service Robots in
South Korea," Industrial Robot: An International Journal, to be
published.
[14] E. Park, and A. P. del Pobil, "Modeling the User Acceptance of
Long-Term Evolution (LTE) services," Annals of Telecommunications,
DOI: 10.1007/s12243-012-0324-9, 2012.
[15] E. Park, K. J. Kim, Jin, D., and A. P. del Pobil, "Towards a Successful
Mobile Map Service: An Empirical Examination of Technology
Acceptance Model," Communications in Computer and Information
Science, Vol. 293, pp. 420-428, 2012.
[16] S. A. Haslam, and M. K. Ryan, "The road to the glass cliff: Differences in
the perceived suitability of men and women for leadership positions in
succeeding and failing organizations," The Leadership Quarterly, Vol. 19,
pp. 530-546, 2008.
[1] J. Beagles-Roos, and I. Gat, "Specific impact of radio and television on
children-s story comprehension," Journal of Educational Psychology,
Vol. 75, No. 1, pp. 128-137, Februrary 1983.
[2] P. Greenfield, and J. Beagles-Roos, "Radio vs. Television: Their
Cognitive Impact on Children of Different Socioeconomic and Ethnic
Groups," Journal of Communication, Vol. 38, Iss. 2, pp. 71-92, June
1988.
[3] L. C. Barrow, and B. H. Westley, "Comparative teaching effectiveness of
radio and television," Educational Technology Research and
Development, Vol. 7, No. 2, pp. 14-23, 1959.
[4] W. H. Allen, "Audio-Visual Communication Research," Journal of
Educational Reseach, Vol. 49, No. 5, pp. 321-330, January 1956.
[5] G. Chen, and X. Fu, "Effects of Multimodal Information on Learning
Performance and Judgement of Learning," Journal of Educational
Computing Research, Vol. 29, No. 3, pp. 349-362, 2003.
[6] P. M. Smeets, and D. Barnes-Holmes, "Auditory-Visual and
Visual-Visual Equivalence Relations in Children," Psychological Record,
Vol. 55, No. 3, pp. 483-503, 2005.
[7] J.-H. Lee, E. Poliakoff, and C. Spence, "The Effect of Multimodal
Feedback Presented via a Touch Screen on the Performance of Older
Adults," Lecture Notes in Computer Science, Vol. 5763, pp. 128-135,
2009.
[8] K. J. Kim, S. S. Sundar, and E. Park, "The Effects of Screen-size and
Communication Modality on Psychology of Mobile Device Users," in
Proceedings of the 2011 Annual Conference Extended Abstracts on
Human Factors in Computing Systems, Vancouver, Canada, 2011, pp.
1207-1212..
[9] Sungkyunkwan University iCampus system, available at:
http://icampus.ac.kr (accessed at 11 August 2012).
[10] S. S. Sundar, "Multimedia effects on processing and perception of online
news: A study of picture, audio, and video downloads," Journalism &
Mass Communication Quarterly, Vol. 77, No. 3, pp. 480-499, 2000.
[11] E. Park, K. J. Kim, D. Jin, and A. P. del Pobil, "Towards a Successful
Mobile Map Service: An Empirical Examination of Technology
Acceptance Model," Communications in Computer and Information
Science, Vol. 293, Pt. 7, pp. 420-428, 2012.
[12] E. Park, and A. P. del Pobil, "An Acceptance Model for Service Robots in
Global Markets," Internatinoal Journal of Humanoid Robotics, to be
published.
[13] E. Park, and A. P. del Pobil, "Users- Attitudes toward Service Robots in
South Korea," Industrial Robot: An International Journal, to be
published.
[14] E. Park, and A. P. del Pobil, "Modeling the User Acceptance of
Long-Term Evolution (LTE) services," Annals of Telecommunications,
DOI: 10.1007/s12243-012-0324-9, 2012.
[15] E. Park, K. J. Kim, Jin, D., and A. P. del Pobil, "Towards a Successful
Mobile Map Service: An Empirical Examination of Technology
Acceptance Model," Communications in Computer and Information
Science, Vol. 293, pp. 420-428, 2012.
[16] S. A. Haslam, and M. K. Ryan, "The road to the glass cliff: Differences in
the perceived suitability of men and women for leadership positions in
succeeding and failing organizations," The Leadership Quarterly, Vol. 19,
pp. 530-546, 2008.
@article{"International Journal of Business, Human and Social Sciences:63713", author = "Eunil Park and Angel P. del Pobil", title = "The Effects of an Information Delivery Modality on Psychology of E-learning Students", abstract = "Does a communication modality matter in delivering e-learning information? With the recent growth of broadcasting systems, media technologies and e-learning contents, various systems with different communication modalities have been introduced. In accordance with these trends, this study examines the effects of the information delivery modality on psychology of students. Findings from an experiment indicated that the delivering information which includes a video modality elicited higher degrees of credibility, quality, representativeness of content, and perceived suitability for delivering information than those of auditory information. However, there is no difference between content liking and attitude. The Implications of the findings and the limitations are discussed.
", keywords = "Communication modality, e-learning, multimodality,
students.", volume = "6", number = "10", pages = "2671-4", }
