Promoting a Strategic Plan in the University Environment

This paper is concerned with the role strategic management plays in higher education and the methods it entails. Using the University of West Bohemia and the Czech Republic as examples, the paper describes the methods used in furthering strategic objectives within institutions and their different parts (faculties, institutes). The nature of the demands faced by the university dictates the need for a strategic framework which defines the basic objectives and parameters of tertiary education and research in a local, regional and national context. Sharing strategies with a wider range of actors (universities, cities, regions, the practical sphere) is key to laying the foundations for more efficient cooperation.

Authors:

• Frantisek Jezek
• Jan Sedlacek

Keywords:

• Strategy
• strategic plan
• university
• university environment.

References:

[1] P. Mat─øj┼» et al. White Paper on Tertiary Education, Ministry of
Education, Youth and Sports 2009, ISBN 978-80-254-4707-9.
[2] DPHE 2011. In Defence of Public Higher Education, 2011.