Factors of Competitiveness in the Wine Industry: an Analysis of Innovation Strategy
The search for competitive advantages as one of the
main activities of a company has become a principle of contemporary
theories on Strategic Management. Innovation facilitates a company's
adaptation to the global competitive environment, representing the
important strategic role that it has to play in relation to managerial
performance and, as such, underlines the growing importance of
innovation and the use of a company's technological assets. This
paper therefore studies the effect in the results of four dimensions of
technological innovation strategy on a sample of Spanish wineries,
situated in the Castilla La-Mancha region of Spain, all of which are
registered under the La Mancha Designation of Origin (DO).
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the American corporation, New York: Touchstone, Simon & Schuster,
1984.
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Harvard Business Review, vol. 58, no 4, pp. 67-77, 1980.
[3] R.M. Grant, Direcci├│n estratégica: conceptos, técnicas y aplicaciones.
Madrid: Civitas, 2004.
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Business Strategy Review, vol. 3, no 2, pp. 79-90, 1992.
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and Janés, 1991
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technology", Strategic Management Journal, vol. 13, Special Issue, pp.
119-135, 1992.
[7] E. Bueno, P. Morcillo, Fundamentos de Economía y Organización
Industrial, Madrid: McGraw-Hill. 1994.
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grado de innovación y el rendimiento de la empresa. Un análisis
empírico", Economía Industrial, vol. 333, pp. 149-160, 2000.
[9] H. Molina, F.J. Conca, "La necesidad de innovar y sus efectos en las
empresas manufactureras alicantinas: introducci├│n a una realidad",
Revista de Direcci├│n, Organizaci├│n y Administraci├│n de Empresas, vol.
24, pp. 61-75, 2000.
[10] M.M. Berry, J.H. Taggart, "Managing technology and innovation: a
review", R&D Management, vol. 24, no 4, pp. 341-353, 1994.
[11] M. Porter, "From Competitive Advantage to Corporate Strategy",
Harvard Business Review, vol. May/June, pp 43-59, 1987.
[12] F. Meyer-Krahmer, K. Hornschild, Evaluation of economic effects:
relevance and impacts of EC-Programmes Promoting Industrial R&D
with special emphasis on small and medium sized enterprises.
Luxembourg: Office for Official Publications of the EU, 1992.
[13] R. Vernon, "International investment and international trade in the
product cycle", The Quarterly Journal of Economics, vol. 80 no mayo,
pp. 190-297, 1966.
[14] N. Capon, J.U. Farley, D.R. Lehmann, J. Hulbert, "Profiles of product
innovators among large U.S. manufacturers", Management Science, vol.
38, no 2, pp. 157-169, 1992.
[15] E. Duguet, N. Greenan, Skill biased technological change: An
econometric study at the firm level. Paris: INSEE working paper, 1997.
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and structure: analysis and performance implications. Academy of
Management Journal, 31(2), 280-308.
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and Competitors, New York: Free Press, 1980.
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[19] J.S. Metcalfe, M. Gibbons, "Technology, variety and organization",
Research on Technological Innovation, Management, and Policy, vol. 4,
pp.153-193, 1989.
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policy, vol. 20, pp. 109-119, 1991.
[21] A. R. Malekzadeh, D. J. Bickford, F.C. Spital, "Integrating environment,
competitive strategy, and structure with technology strategy", Academy
of Management Best Paper Proceedings, vol pp. 27-31, 1989.
[22] M. Dowling, J. McGee, "Business and technology strategies and new
venture performance: a study of the telecommunication equipment
industry", Management Science, vol. 12, no 40, pp. 1663-1677, 1994.
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performance: a meta-analysis", Management Science, vol. 36, no 10, pp.
1143-1159, 1990.
[24] E. Mansfield, "Composition of R&D Expenditures: Relationship to Size
of Firm, Concentration, and Innovative Output", Review of Economics
and Statistics, vol. 63, no November, pp. 610-615, 1981.
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supporting institutions", in G. Dosi, D.J. Teece, J. Chytry, (Eds.),
Technology, Organization and Competitiveness. Oxford: Oxford
University Press. 1998.
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Rosenbloom, R. Burgelman, (Eds.), Research on Technological
Innovation Management and Policy (pp. 25-151). Greenwich, Conn.: Jai
Press, 1989.
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company performance". Strategic Management Journal, vol. 14, no 6,
pp. 451-478, 1993.
[28] S.A. Zahra, W.C. Bogner, "Technology strategy and software new
venture-s performance: exploring the moderating effect of the
competitive environment". Journal of Business Venturing, vol. 15, no 2,
pp. 135-173, 1999.
[29] S.A. Zahra, S.R. Das, "Innovation strategy and financial performance in
manufacturing companies: an empirical study", Production and
Operations Management, vol. 2, no 1, pp. 15-37, 1993.
[30] S.A. Zahra, J.G. Covin, "The financial implications of fit between types
and sources and competitive strategy", Journal of High Technology
Management Research, vol. 5, pp. 183-212, 1994a.
[31] S.A. Zahra, "Technology strategy and financial performance: examining
the moderating role of the firm-s competitive environment", Journal of
Business Venturing, vol. 11, no 3, pp. 189-219, 1996a.
[32] M.J. Donate, Gesti├│n estratégica del conocimiento, tecnolog├¡a y
resultados, Toledo: Consejo Econ├│mico y Social de Castilla La Mancha,
2008.
[33] S.A. Zahra, "Technology strategy and new venture performance: a study
of corporate-sponsored and independent biotechnology ventures",
Journal of Business Venturing, vol. 11, pp. 289-321, 1996b.
[34] A. Chamanski, S.J. Wagoo, "Organizational Performance of technologybased
firms: The role of technology and business strategies", Enterprise
and Innovation Management Studies, vol. 2, no 3, pp. 205-223, 2001.
[35] D.C. Hambrick, I.C. Macmillan, R.R. Barbosa, "Business Unit Strategy
and Changes in the Product R&D Budget", Management Science, vol.
29, no 7, pp. 757-769, 1983.
[36] D.C. Hambrick, I.C. Macmillan, "Efficiency of Product R&D in
Business Units. The Role of Strategic Context", Academy of
Management Journal, vol. 28, no 3, pp. 527-547, 1985.
[37] A. West, Innovation strategy, Londres: Prentice Hall International, 1992.
[38] S. Gopalakrishnan, "Unraveling the links between dimensions of
innovation and organizational performance", The Journal of High
Technology Management Research, vol. 11, pp. 137-153, 2000.
[39] M.A. Maidique, P. Patch, "Corporate strategy and technological policy",
in M.L. Tushman, W.L. Moore (Eds.), Readings in the management
innovation, Cambridge: MA, Ballinger, pp. 236-248, 1988.
[40] C. Bell, J. McNamara, High-tech ventures: the guide for entrepreneurial
success, Massachusetts: Addison-Wesley, 1991.
[41] R.A. Burgelman, M.A. Maidique, S.C. Wheelwright, Strategic
management of technology and innovation. Nueva York: McGraw-
Hill,2001.
[42] C. Christensen, "Exploring the limits of the technology s-curve. Part I:
Component technologies", Production and Operations Management, vol.
1, pp. 334-357, 1992.
[43] J.M. Utterback, Mastering the dynamic of innovation, Cambridge, MA:
Harvard Business School Press, 1994.
[44] A.R. Parker, "Impact on the organizational performance of the strategytechnology
policy interaction", Journal of Business Research, vol. 47, no
1, pp. 55-64, 2000.
[45] S.A.Zahra, R.S. Sisodia, S.R. Das, "Technological choices within
competitive strategy types: a conceptual integration", International
Journal of Technology Management, vol. 9, no 2, pp. 172-95, 1994.
[46] S.R. Das, S.A. Zahra, "Technology strategies for global firms", Journal
of Transnational Management Development, vol. 4, no 1, pp. 25-50,
1998.
[47] R.A Kerin, P.R Varadajan, R.A. Peterson, "First mover advantage: a
synthesis conceptual framework, and research propositions", Journal of
Marketing, vol. 56, pp. 35-52, 1992.
[48] P. Morcillo, Direcci├│n Estratégica de la Tecnolog├¡a e Innovaci├│n. Un
Enfoque de Competencias, Madrid: Civitas, 1997.
[49] A. Ali, "Pioneering versus incremental innovation: Review and research
propositions", Journal of Product Innovation Management, vol. 11, pp.
46-61, 1994.
[50] D.J. Teece, "Profiting from technological innovation: Implications from
integration, collaboration, licensing and public policy", Research Policy,
vol. 15, pp. 285-305, 1986.
[51] M. Nieto, Bases para el estudio del proceso de innovaci├│n tecnol├│gica
en la empresa. Le├│n: Universidad de Le├│n, 2001.
[52] W. Skinner, "Operations technology: blind spot in strategic
management", Interfaces, vol. 14, no 1, pp. 116-125, 1984.
[53] J. McCann, "Patterns of growth, competitive technology and financial
strategies in young ventures", Journal of Business Venturing, vol. 6, no
3, pp. 189-208, 1991.
[54] M.E. McGrath, Product strategy for high-technology companies: How to
achieve growth, competitive advantage, and increased profits. Burr
Ridge, IL: IRWIN, 1994.
[55] M. Dogson, "Organizational learning: a review of some literatures",
Organization Studies, vol. 14, pp. 375-394, 1993.
[56] J.E. Navas, L. A. Guerras, La direcci├│n estratégica de la empresa. Teor├¡a
y aplicaciones, Madrid, Civitas, 2004.
[57] K. Pavitt, "Sectoral patterns of technical change: Towards a taxonomy
and a theory", Research Policy, vol. 13, no 6, pp. 343-373, 1984.
[58] E. Fern├índez S├ínchez, Innovaci├│n, tecnolog├¡a y alianzas estratégicas,
Madrid: Civitas, 1996.
[59] S.A. Zahra, J.G. Covin, "Domestic and international competitive focus,
technology strategy and company performance: an empirical analysis",
Technology Analysis and Strategic Management, vol. 6, no 1, pp. 39-53,
1994b.
[60] H.C.M.Van Trijp, J.B. Steenkamp, M. Candel, "Quality labelling as
instrument to create product equity: The case of IKB in the
Netherlands", in B. Wierenga, A. Van Tilburg, K.G. Grunert, J.B.
Steenkamp, M. Wedel, Agricultural marketing and consumer behaviour
in a changing world, Dordrecht, The Netherlands: Kluwer Academic
Publishers, pp. 201-216, 1997.
[61] J. S. Armstrong, T. S. Overton, "Estimating non response bias in mail
surveys", Journal of Marketing Research, vol. 14, pp. 396-402, 1977.
[62] F.C. Spital, D.J. Bickford, "Successful competitive and technology
strategies in dynamic ad stable product technology environments",
Journal of Engineering and Technology Management, vol. 9, pp. 29-60,
1992.
[63] A. González, "La consistencia entre la estrategia de negocios y la
estrategia de innovaci├│n tecnol├│gica", in J.E. Navas, M. Nieto (Eds.),
Estrategias de innovaci├│n y creaci├│n de conocimiento tecnol├│gico en las
empresas industriales espa├▒olas, Madrid: Civitas, pp. 47-176, 2003.
[64] M.L. Flor, M.J. Oltra, "La influencia de las capacidades de innovaci├│n
tecnol├│gica sobre el desempe├▒o exportador de la empresa. Una
aplicación en la industria de baldosas cerámicas", in J.E. Navas, M.
Nieto (Eds.), Estrategias de innovaci├│n y creaci├│n de conocimiento
tecnol├│gico en las empresas industriales espa├▒olas, Madrid: Civitas, pp.
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[1] R. M. Kanter, The change masters: Innovation and entrepreneurship in
the American corporation, New York: Touchstone, Simon & Schuster,
1984.
[2] R.H. Hayes, W.J. Abernathy, "Managing our way to economic decline,
Harvard Business Review, vol. 58, no 4, pp. 67-77, 1980.
[3] R.M. Grant, Direcci├│n estratégica: conceptos, técnicas y aplicaciones.
Madrid: Civitas, 2004.
[4] P.A. Geroski, S. Machin, "Do innovating firms outperform noninnovators?",
Business Strategy Review, vol. 3, no 2, pp. 79-90, 1992.
[5] M.E. Porter, La ventaja competitiva de las naciones, Barcelona: Plaza
and Janés, 1991
[6] H. Itami, T. Numagami, "Dynamic interaction between strategy and
technology", Strategic Management Journal, vol. 13, Special Issue, pp.
119-135, 1992.
[7] E. Bueno, P. Morcillo, Fundamentos de Economía y Organización
Industrial, Madrid: McGraw-Hill. 1994.
[8] C. Camelo, F. Martín, P. M. Romero, R. Valle, "Relación entre el tipo y
grado de innovación y el rendimiento de la empresa. Un análisis
empírico", Economía Industrial, vol. 333, pp. 149-160, 2000.
[9] H. Molina, F.J. Conca, "La necesidad de innovar y sus efectos en las
empresas manufactureras alicantinas: introducci├│n a una realidad",
Revista de Direcci├│n, Organizaci├│n y Administraci├│n de Empresas, vol.
24, pp. 61-75, 2000.
[10] M.M. Berry, J.H. Taggart, "Managing technology and innovation: a
review", R&D Management, vol. 24, no 4, pp. 341-353, 1994.
[11] M. Porter, "From Competitive Advantage to Corporate Strategy",
Harvard Business Review, vol. May/June, pp 43-59, 1987.
[12] F. Meyer-Krahmer, K. Hornschild, Evaluation of economic effects:
relevance and impacts of EC-Programmes Promoting Industrial R&D
with special emphasis on small and medium sized enterprises.
Luxembourg: Office for Official Publications of the EU, 1992.
[13] R. Vernon, "International investment and international trade in the
product cycle", The Quarterly Journal of Economics, vol. 80 no mayo,
pp. 190-297, 1966.
[14] N. Capon, J.U. Farley, D.R. Lehmann, J. Hulbert, "Profiles of product
innovators among large U.S. manufacturers", Management Science, vol.
38, no 2, pp. 157-169, 1992.
[15] E. Duguet, N. Greenan, Skill biased technological change: An
econometric study at the firm level. Paris: INSEE working paper, 1997.
[16] Miller, D. (1988). Relating Porter-s business strategies to environment
and structure: analysis and performance implications. Academy of
Management Journal, 31(2), 280-308.
[17] M.E. Porter, Competitive Strategy: Techniques for Analysing Industries
and Competitors, New York: Free Press, 1980.
[18] M.E. Porter, Cases in competitive strategy, New York: Free Press, 1983.
[19] J.S. Metcalfe, M. Gibbons, "Technology, variety and organization",
Research on Technological Innovation, Management, and Policy, vol. 4,
pp.153-193, 1989.
[20] K. Pavitt, "What makes basic research economically useful", Research
policy, vol. 20, pp. 109-119, 1991.
[21] A. R. Malekzadeh, D. J. Bickford, F.C. Spital, "Integrating environment,
competitive strategy, and structure with technology strategy", Academy
of Management Best Paper Proceedings, vol pp. 27-31, 1989.
[22] M. Dowling, J. McGee, "Business and technology strategies and new
venture performance: a study of the telecommunication equipment
industry", Management Science, vol. 12, no 40, pp. 1663-1677, 1994.
[23] N. Capon, J.U. Farley, S.M. Hoenig, "Determinants of financial
performance: a meta-analysis", Management Science, vol. 36, no 10, pp.
1143-1159, 1990.
[24] E. Mansfield, "Composition of R&D Expenditures: Relationship to Size
of Firm, Concentration, and Innovative Output", Review of Economics
and Statistics, vol. 63, no November, pp. 610-615, 1981.
[25] R. Nelson, "The co-evolution of technology industrial structure and
supporting institutions", in G. Dosi, D.J. Teece, J. Chytry, (Eds.),
Technology, Organization and Competitiveness. Oxford: Oxford
University Press. 1998.
[26] P. Adler, "Technology strategy: a guide to the literature", in R.
Rosenbloom, R. Burgelman, (Eds.), Research on Technological
Innovation Management and Policy (pp. 25-151). Greenwich, Conn.: Jai
Press, 1989.
[27] S.A. Zahra, J. Covin, "Business strategy, technological policy, and
company performance". Strategic Management Journal, vol. 14, no 6,
pp. 451-478, 1993.
[28] S.A. Zahra, W.C. Bogner, "Technology strategy and software new
venture-s performance: exploring the moderating effect of the
competitive environment". Journal of Business Venturing, vol. 15, no 2,
pp. 135-173, 1999.
[29] S.A. Zahra, S.R. Das, "Innovation strategy and financial performance in
manufacturing companies: an empirical study", Production and
Operations Management, vol. 2, no 1, pp. 15-37, 1993.
[30] S.A. Zahra, J.G. Covin, "The financial implications of fit between types
and sources and competitive strategy", Journal of High Technology
Management Research, vol. 5, pp. 183-212, 1994a.
[31] S.A. Zahra, "Technology strategy and financial performance: examining
the moderating role of the firm-s competitive environment", Journal of
Business Venturing, vol. 11, no 3, pp. 189-219, 1996a.
[32] M.J. Donate, Gesti├│n estratégica del conocimiento, tecnolog├¡a y
resultados, Toledo: Consejo Econ├│mico y Social de Castilla La Mancha,
2008.
[33] S.A. Zahra, "Technology strategy and new venture performance: a study
of corporate-sponsored and independent biotechnology ventures",
Journal of Business Venturing, vol. 11, pp. 289-321, 1996b.
[34] A. Chamanski, S.J. Wagoo, "Organizational Performance of technologybased
firms: The role of technology and business strategies", Enterprise
and Innovation Management Studies, vol. 2, no 3, pp. 205-223, 2001.
[35] D.C. Hambrick, I.C. Macmillan, R.R. Barbosa, "Business Unit Strategy
and Changes in the Product R&D Budget", Management Science, vol.
29, no 7, pp. 757-769, 1983.
[36] D.C. Hambrick, I.C. Macmillan, "Efficiency of Product R&D in
Business Units. The Role of Strategic Context", Academy of
Management Journal, vol. 28, no 3, pp. 527-547, 1985.
[37] A. West, Innovation strategy, Londres: Prentice Hall International, 1992.
[38] S. Gopalakrishnan, "Unraveling the links between dimensions of
innovation and organizational performance", The Journal of High
Technology Management Research, vol. 11, pp. 137-153, 2000.
[39] M.A. Maidique, P. Patch, "Corporate strategy and technological policy",
in M.L. Tushman, W.L. Moore (Eds.), Readings in the management
innovation, Cambridge: MA, Ballinger, pp. 236-248, 1988.
[40] C. Bell, J. McNamara, High-tech ventures: the guide for entrepreneurial
success, Massachusetts: Addison-Wesley, 1991.
[41] R.A. Burgelman, M.A. Maidique, S.C. Wheelwright, Strategic
management of technology and innovation. Nueva York: McGraw-
Hill,2001.
[42] C. Christensen, "Exploring the limits of the technology s-curve. Part I:
Component technologies", Production and Operations Management, vol.
1, pp. 334-357, 1992.
[43] J.M. Utterback, Mastering the dynamic of innovation, Cambridge, MA:
Harvard Business School Press, 1994.
[44] A.R. Parker, "Impact on the organizational performance of the strategytechnology
policy interaction", Journal of Business Research, vol. 47, no
1, pp. 55-64, 2000.
[45] S.A.Zahra, R.S. Sisodia, S.R. Das, "Technological choices within
competitive strategy types: a conceptual integration", International
Journal of Technology Management, vol. 9, no 2, pp. 172-95, 1994.
[46] S.R. Das, S.A. Zahra, "Technology strategies for global firms", Journal
of Transnational Management Development, vol. 4, no 1, pp. 25-50,
1998.
[47] R.A Kerin, P.R Varadajan, R.A. Peterson, "First mover advantage: a
synthesis conceptual framework, and research propositions", Journal of
Marketing, vol. 56, pp. 35-52, 1992.
[48] P. Morcillo, Direcci├│n Estratégica de la Tecnolog├¡a e Innovaci├│n. Un
Enfoque de Competencias, Madrid: Civitas, 1997.
[49] A. Ali, "Pioneering versus incremental innovation: Review and research
propositions", Journal of Product Innovation Management, vol. 11, pp.
46-61, 1994.
[50] D.J. Teece, "Profiting from technological innovation: Implications from
integration, collaboration, licensing and public policy", Research Policy,
vol. 15, pp. 285-305, 1986.
[51] M. Nieto, Bases para el estudio del proceso de innovaci├│n tecnol├│gica
en la empresa. Le├│n: Universidad de Le├│n, 2001.
[52] W. Skinner, "Operations technology: blind spot in strategic
management", Interfaces, vol. 14, no 1, pp. 116-125, 1984.
[53] J. McCann, "Patterns of growth, competitive technology and financial
strategies in young ventures", Journal of Business Venturing, vol. 6, no
3, pp. 189-208, 1991.
[54] M.E. McGrath, Product strategy for high-technology companies: How to
achieve growth, competitive advantage, and increased profits. Burr
Ridge, IL: IRWIN, 1994.
[55] M. Dogson, "Organizational learning: a review of some literatures",
Organization Studies, vol. 14, pp. 375-394, 1993.
[56] J.E. Navas, L. A. Guerras, La direcci├│n estratégica de la empresa. Teor├¡a
y aplicaciones, Madrid, Civitas, 2004.
[57] K. Pavitt, "Sectoral patterns of technical change: Towards a taxonomy
and a theory", Research Policy, vol. 13, no 6, pp. 343-373, 1984.
[58] E. Fern├índez S├ínchez, Innovaci├│n, tecnolog├¡a y alianzas estratégicas,
Madrid: Civitas, 1996.
[59] S.A. Zahra, J.G. Covin, "Domestic and international competitive focus,
technology strategy and company performance: an empirical analysis",
Technology Analysis and Strategic Management, vol. 6, no 1, pp. 39-53,
1994b.
[60] H.C.M.Van Trijp, J.B. Steenkamp, M. Candel, "Quality labelling as
instrument to create product equity: The case of IKB in the
Netherlands", in B. Wierenga, A. Van Tilburg, K.G. Grunert, J.B.
Steenkamp, M. Wedel, Agricultural marketing and consumer behaviour
in a changing world, Dordrecht, The Netherlands: Kluwer Academic
Publishers, pp. 201-216, 1997.
[61] J. S. Armstrong, T. S. Overton, "Estimating non response bias in mail
surveys", Journal of Marketing Research, vol. 14, pp. 396-402, 1977.
[62] F.C. Spital, D.J. Bickford, "Successful competitive and technology
strategies in dynamic ad stable product technology environments",
Journal of Engineering and Technology Management, vol. 9, pp. 29-60,
1992.
[63] A. González, "La consistencia entre la estrategia de negocios y la
estrategia de innovaci├│n tecnol├│gica", in J.E. Navas, M. Nieto (Eds.),
Estrategias de innovaci├│n y creaci├│n de conocimiento tecnol├│gico en las
empresas industriales espa├▒olas, Madrid: Civitas, pp. 47-176, 2003.
[64] M.L. Flor, M.J. Oltra, "La influencia de las capacidades de innovaci├│n
tecnol├│gica sobre el desempe├▒o exportador de la empresa. Una
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@article{"International Journal of Business, Human and Social Sciences:59963", author = "Mª del Valle Fernández Moreno; Isidro Peña García-Pardo; Jesús David Sánchez de Pablo González del Campo", title = "Factors of Competitiveness in the Wine Industry: an Analysis of Innovation Strategy", abstract = "The search for competitive advantages as one of the
main activities of a company has become a principle of contemporary
theories on Strategic Management. Innovation facilitates a company's
adaptation to the global competitive environment, representing the
important strategic role that it has to play in relation to managerial
performance and, as such, underlines the growing importance of
innovation and the use of a company's technological assets. This
paper therefore studies the effect in the results of four dimensions of
technological innovation strategy on a sample of Spanish wineries,
situated in the Castilla La-Mancha region of Spain, all of which are
registered under the La Mancha Designation of Origin (DO).", keywords = "Company's strategy, factors of competitiveness,innovation strategy, wine industry", volume = "5", number = "6", pages = "864-11", }
