A Study on Reducing Malicious Replies on the Internet: An Approach by Game Theory
Since the advent of the information era, the Internet has
brought various positive effects in everyday life. Nevertheless,
recently, problems and side-effects have been noted. Internet
witch-trials and spread of pornography are only a few of these
problems.In this study, problems and causes of malicious replies on
internet boards were analyzed, using the key ideas of game theory. The
study provides a mathematical model for the internet reply game to
devise three possible plans that could efficiently counteract malicious
replies. Furthermore, seven specific measures that comply with one of
the three plans were proposed and evaluated according to the
importance and utility of each measure using the orthogonal array
survey and SPSS conjoint analysis.The conclusion was that the most
effective measure would be forbidding unsigned user access to
malicious replies. Also notable was that some analytically proposed
measures, when implemented, could backfire and encourage malicious
replies.
[1] "Reply Culture," Doosan Encyclopedia, 27 Dec 2010. 26 Aug 2011
<http://www.encyber.com/search_w/ctdetail.php?gs=ws&gd=&cd=&d=
&k=&inqr=&indme=&p=1&q=%B4%F1%B1%DB&masterno=772378
&contentno=772378>
[2] Korea Communications Standards Commission, Internet Morality-related
Miscellaneous Statistics, July 2006.
[3] Yong-Sung Kim, Chang-Deok Kim, "4 Out of 10 Are Pointless Replies,"
Dong-A Daily, 15 Jan 2009.
[4] Sun-Dal Park, Game Theory. Minyoung Co. 1992, pp. 11-12
[5] Sun-Dal Park, Game Theory. Minyoung Co. 1992, pp. 164-165
[6] Un-Bong Baek, Plan and Analysis of Experiments. Jayu Academy. 1989,
pp. 150-163
[7] Ya-Hee-Eon Jo, Latest Marketing Research Methods. Korea Gallup
Research. 1994, pp. 163-185
[1] "Reply Culture," Doosan Encyclopedia, 27 Dec 2010. 26 Aug 2011
<http://www.encyber.com/search_w/ctdetail.php?gs=ws&gd=&cd=&d=
&k=&inqr=&indme=&p=1&q=%B4%F1%B1%DB&masterno=772378
&contentno=772378>
[2] Korea Communications Standards Commission, Internet Morality-related
Miscellaneous Statistics, July 2006.
[3] Yong-Sung Kim, Chang-Deok Kim, "4 Out of 10 Are Pointless Replies,"
Dong-A Daily, 15 Jan 2009.
[4] Sun-Dal Park, Game Theory. Minyoung Co. 1992, pp. 11-12
[5] Sun-Dal Park, Game Theory. Minyoung Co. 1992, pp. 164-165
[6] Un-Bong Baek, Plan and Analysis of Experiments. Jayu Academy. 1989,
pp. 150-163
[7] Ya-Hee-Eon Jo, Latest Marketing Research Methods. Korea Gallup
Research. 1994, pp. 163-185
@article{"International Journal of Engineering, Mathematical and Physical Sciences:63885", author = "Sanghun Lee", title = "A Study on Reducing Malicious Replies on the Internet: An Approach by Game Theory", abstract = "Since the advent of the information era, the Internet has
brought various positive effects in everyday life. Nevertheless,
recently, problems and side-effects have been noted. Internet
witch-trials and spread of pornography are only a few of these
problems.In this study, problems and causes of malicious replies on
internet boards were analyzed, using the key ideas of game theory. The
study provides a mathematical model for the internet reply game to
devise three possible plans that could efficiently counteract malicious
replies. Furthermore, seven specific measures that comply with one of
the three plans were proposed and evaluated according to the
importance and utility of each measure using the orthogonal array
survey and SPSS conjoint analysis.The conclusion was that the most
effective measure would be forbidding unsigned user access to
malicious replies. Also notable was that some analytically proposed
measures, when implemented, could backfire and encourage malicious
replies.", keywords = "Conjoint Analysis, Game Theory, Internet, MaliciousReplies, Prisoner's Dilemma", volume = "5", number = "9", pages = "1525-7", }