Service Quality and Consumer Behavior on Metered Taxi Services
The purposes of this research are to make comparisons in
respect of the behaviors on the use of the services of metered taxi
classified by the demographic factor and to study the influence of the
recognition on service quality having the effect on usage behaviors of
metered taxi services of consumers in Bangkok Metropolitan Areas. The
samples used in this research were 400 metered taxi service users in
Bangkok Metropolitan Areas and questionnaire was used as the tool for
collecting the data. Analysis statistics are mean and multiple regression
analysis. Results of the research revealed that the consumers recognize the
overall quality of services in each aspect include tangible aspects of the
service, responses to customers, assurance on the confidence,
understanding and knowing of customers which is rated at the moderate
level except the aspect of the assurance on the confidence and
trustworthiness which are rated at a high level. For the result of
hypothetical test, it is found that the quality in providing the services on
the aspect of the assurance given to the customers has the effect on the
usage behaviors of metered taxi services and the aspect of the frequency
on the use of the services per month which in this connection. Such
variable can forecast at one point nine percent (1.9%). In addition, quality
in providing the services and the aspect of the responses to customers
have the effect on the behaviors on the use of metered taxi services on the
aspect of the expenses on the use of services per month which in this
connection, such variable can forecast at two point one percent (2.1%).
[1] P. Kotler, “Marketing Management”. Millennium ed., Prentice Hall.
2003.
[2] C. Gronroos, “Service Management and Marketing,” The Nature of
Service and Service. 1990.
[3] A. Parasuraman, V. A. Zeithaml, L. L. Berry, “A conceptual model of
service quality and its implications for future research,” Journal of
Marketing, Fall1985 , pp. 50 -41.
[4] R. L. Oliver, “A Conceptual Model of Service Quality and Service
Satisfaction: Compatible Goals, Different Concepts,” Adv Service
Marketing Management, 1993, Vol. 2, pp. 65-85.
[5] W. F. Christopher, E. E. Scheuing, The Service Quality Handbook,”
New York: AMACOM. 1993.
[6] S. Siriwan, “Modern Marketing Management,” Thammasarn, Bangkok.
2003.
[7] K. Kannikar, “The Attitudes and Behaviors Towards Metered Taxi
Services of Working People in Bangkok Area,” Srinakharinwirot
University. 2006.
[8] P. Kotler, “Marketing Management”. Millennium ed., Prentice Hall.
2003.
[9] A. Parasuraman, V. A. Zeithaml, L. L. Berry, “Delivery quality service:
balancing customer perceptions and expectation,” New York: A
Division of Macmilan, Inc. 1990.
[1] P. Kotler, “Marketing Management”. Millennium ed., Prentice Hall.
2003.
[2] C. Gronroos, “Service Management and Marketing,” The Nature of
Service and Service. 1990.
[3] A. Parasuraman, V. A. Zeithaml, L. L. Berry, “A conceptual model of
service quality and its implications for future research,” Journal of
Marketing, Fall1985 , pp. 50 -41.
[4] R. L. Oliver, “A Conceptual Model of Service Quality and Service
Satisfaction: Compatible Goals, Different Concepts,” Adv Service
Marketing Management, 1993, Vol. 2, pp. 65-85.
[5] W. F. Christopher, E. E. Scheuing, The Service Quality Handbook,”
New York: AMACOM. 1993.
[6] S. Siriwan, “Modern Marketing Management,” Thammasarn, Bangkok.
2003.
[7] K. Kannikar, “The Attitudes and Behaviors Towards Metered Taxi
Services of Working People in Bangkok Area,” Srinakharinwirot
University. 2006.
[8] P. Kotler, “Marketing Management”. Millennium ed., Prentice Hall.
2003.
[9] A. Parasuraman, V. A. Zeithaml, L. L. Berry, “Delivery quality service:
balancing customer perceptions and expectation,” New York: A
Division of Macmilan, Inc. 1990.
@article{"International Journal of Business, Human and Social Sciences:71596", author = "Nattapong Techarattanased", title = "Service Quality and Consumer Behavior on Metered Taxi Services", abstract = "The purposes of this research are to make comparisons in
respect of the behaviors on the use of the services of metered taxi
classified by the demographic factor and to study the influence of the
recognition on service quality having the effect on usage behaviors of
metered taxi services of consumers in Bangkok Metropolitan Areas. The
samples used in this research were 400 metered taxi service users in
Bangkok Metropolitan Areas and questionnaire was used as the tool for
collecting the data. Analysis statistics are mean and multiple regression
analysis. Results of the research revealed that the consumers recognize the
overall quality of services in each aspect include tangible aspects of the
service, responses to customers, assurance on the confidence,
understanding and knowing of customers which is rated at the moderate
level except the aspect of the assurance on the confidence and
trustworthiness which are rated at a high level. For the result of
hypothetical test, it is found that the quality in providing the services on
the aspect of the assurance given to the customers has the effect on the
usage behaviors of metered taxi services and the aspect of the frequency
on the use of the services per month which in this connection. Such
variable can forecast at one point nine percent (1.9%). In addition, quality
in providing the services and the aspect of the responses to customers
have the effect on the behaviors on the use of metered taxi services on the
aspect of the expenses on the use of services per month which in this
connection, such variable can forecast at two point one percent (2.1%).", keywords = "Consumer behavior, metered taxi, satisfaction,
service quality.", volume = "9", number = "12", pages = "4242-5", }