Traditional Grocery Stores and Business Management in Bangkok
This paper was aimed to survey the level of awareness
of traditional grocery stores in Bangkok in these categories: location,
service quality, risk, shopping, worthwhile, shopping satisfaction, and
future shopping intention. The paper was also aimed to survey factors
influencing the decision to shop at traditional grocery stores in
Bangkok in the future. The findings revealed that consumers had a
high level of awareness of traditional grocery stores in Bangkok.
Consumers were aware that the price was higher and it was riskier to
buy goods and services at traditional grocery stores but they still had
a high level of preference to patronage traditional grocery stores. This
was due to the reasons that there was a high level of satisfaction from
the factors of the friendliness of the owner, the ability to negotiate the
price, the ability to buy on credit, free delivery, and the enjoyment to
meet with other customers in the same neighborhood.
[1] The Committee of Economic, Commerce, and Industry, "How do people
suffer if retail business fails?," Thai Senate Convene, 2008.
[2] Office of Domestic Business, Ministry of Commerce, "Report of the
Retailer Expandingin Bangkok," 2009.
[3] Thai Senior Citizen Research and Development Institution, "The
Situation of Thai Senior Citizens," Bangkok, TQP., 2011.
[4] The National Office of Statistics, "The summary of survey of economics
and Society of household. 2012," Ministry of Information Technology
and Communication.
[5] A. Savpaithoon, "6 Mega retail business," Bangkok: Phungton,2002.
[6] G.H.G.,McDougall, & T. J., Levesque, "A revised view of service
quality dimensions: An empirical investigatio," Journal of
Professional Service Marketing. 11(1), 2000.
[7] R. East, P.Gendall, K.Hammon , and W.Lomax, "Consumer loyalty:
singular, additive or interactive?," Australasian Marketing Journal.
13 (2), 2005.
[8] J.Ring Lawrence, A.Newton Derek, H.Borden Neil, Jr., Paul W. Farris,
"Decision in marketing," (2 nd ed.) Boston, USA., 1989.
[9] Gary Armstrong,, & Philip, Kotler, " Marketing an introduction," (2 nd
ed.). New Jersey, USA: Prentice Hall, 1990.
[10] J.Duncan Delbert, & C. Hooander Stanley, "Modern retailing
management: Basic concepts and practices," (9 th ed.). D.Richard,
Irwin,inc., Illinois, USA., 1977.
[11] A.Parasuraman, V.A.Zeithamal, & L.L.;Barry, "Alternative scales for
measuring service quality: A comparative assessment based on
psychometric and diagnostic criteria," Retailing, 70(3), 1994.
[12] V.W.Mitchell, "Consumer perceived risk: Conceptualisations and
models," European Journal of Marketing, 33(1/2), 1999.
[13] D.Walters, & J.Hanrahan, "Retail strategy," London: MacMillan
Publishers, 2000.
[14] W.Reinartz, V.Kumar, "On the profitability of long-life customers in a
non-contractual setting :An empirical phase and implications for
marketing," Journal of Marketing, 64(4),2000.
[15] C.Bruner II Gordon, E. James Karen & J. Hensel Paul, "Marketing
scales handbook: A compilation of multi-item measures Volum III,"
Chicago, Illinois, American Marketing Association, 2001.
[16] O.Bearden William and G.Netemeyer Richard, "Handbook of marketing
scales:Multi-item measures for marketing and consumer behavior
research," Sage Publications, California, USA., 1999.
[17] Hair, F.Joseph , Jr., Anderson, E.Rolph , Ronald L.Tatham, & Black,
C.William , "Multivariate data analysis," Prentice-Hall, International,
Inc., 1998.
[18] Wynne W. Chin, "PLS-Graph user-s guide," Houston, USA., 2001.
[1] The Committee of Economic, Commerce, and Industry, "How do people
suffer if retail business fails?," Thai Senate Convene, 2008.
[2] Office of Domestic Business, Ministry of Commerce, "Report of the
Retailer Expandingin Bangkok," 2009.
[3] Thai Senior Citizen Research and Development Institution, "The
Situation of Thai Senior Citizens," Bangkok, TQP., 2011.
[4] The National Office of Statistics, "The summary of survey of economics
and Society of household. 2012," Ministry of Information Technology
and Communication.
[5] A. Savpaithoon, "6 Mega retail business," Bangkok: Phungton,2002.
[6] G.H.G.,McDougall, & T. J., Levesque, "A revised view of service
quality dimensions: An empirical investigatio," Journal of
Professional Service Marketing. 11(1), 2000.
[7] R. East, P.Gendall, K.Hammon , and W.Lomax, "Consumer loyalty:
singular, additive or interactive?," Australasian Marketing Journal.
13 (2), 2005.
[8] J.Ring Lawrence, A.Newton Derek, H.Borden Neil, Jr., Paul W. Farris,
"Decision in marketing," (2 nd ed.) Boston, USA., 1989.
[9] Gary Armstrong,, & Philip, Kotler, " Marketing an introduction," (2 nd
ed.). New Jersey, USA: Prentice Hall, 1990.
[10] J.Duncan Delbert, & C. Hooander Stanley, "Modern retailing
management: Basic concepts and practices," (9 th ed.). D.Richard,
Irwin,inc., Illinois, USA., 1977.
[11] A.Parasuraman, V.A.Zeithamal, & L.L.;Barry, "Alternative scales for
measuring service quality: A comparative assessment based on
psychometric and diagnostic criteria," Retailing, 70(3), 1994.
[12] V.W.Mitchell, "Consumer perceived risk: Conceptualisations and
models," European Journal of Marketing, 33(1/2), 1999.
[13] D.Walters, & J.Hanrahan, "Retail strategy," London: MacMillan
Publishers, 2000.
[14] W.Reinartz, V.Kumar, "On the profitability of long-life customers in a
non-contractual setting :An empirical phase and implications for
marketing," Journal of Marketing, 64(4),2000.
[15] C.Bruner II Gordon, E. James Karen & J. Hensel Paul, "Marketing
scales handbook: A compilation of multi-item measures Volum III,"
Chicago, Illinois, American Marketing Association, 2001.
[16] O.Bearden William and G.Netemeyer Richard, "Handbook of marketing
scales:Multi-item measures for marketing and consumer behavior
research," Sage Publications, California, USA., 1999.
[17] Hair, F.Joseph , Jr., Anderson, E.Rolph , Ronald L.Tatham, & Black,
C.William , "Multivariate data analysis," Prentice-Hall, International,
Inc., 1998.
[18] Wynne W. Chin, "PLS-Graph user-s guide," Houston, USA., 2001.
@article{"International Journal of Business, Human and Social Sciences:62942", author = "Suppara Charoenpoom", title = "Traditional Grocery Stores and Business Management in Bangkok", abstract = "This paper was aimed to survey the level of awareness
of traditional grocery stores in Bangkok in these categories: location,
service quality, risk, shopping, worthwhile, shopping satisfaction, and
future shopping intention. The paper was also aimed to survey factors
influencing the decision to shop at traditional grocery stores in
Bangkok in the future. The findings revealed that consumers had a
high level of awareness of traditional grocery stores in Bangkok.
Consumers were aware that the price was higher and it was riskier to
buy goods and services at traditional grocery stores but they still had
a high level of preference to patronage traditional grocery stores. This
was due to the reasons that there was a high level of satisfaction from
the factors of the friendliness of the owner, the ability to negotiate the
price, the ability to buy on credit, free delivery, and the enjoyment to
meet with other customers in the same neighborhood.", keywords = "Business Management, Thai Economy, Traditional
Grocery Store.", volume = "7", number = "1", pages = "243-4", }