What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits
In the time of globalisation, growing uncertainty, ambiguity and change, traditional way of doing business are no longer sufficient and it is important to consider non-conventional methods and approaches to release creativity and facilitate innovation and growth. Thus, creative industries, as a natural source of creativity and innovation, draw particular attention. This paper explores feasibility of building creative partnerships between creative industries and business and brings attention to mutual benefits derived from such partnerships. Design/approach - This paper is a theoretical exploration of projects, practices and research findings addressing collaboration between creative industries and business. Thus, it concerns creative industries, arts, business and its representatives in order to define requirements for creative partnerships to work and succeed. Findings – Current practices in engaging into arts-business partnerships are still very few, although most of creative partnerships proved to be highly valuable and mutually beneficial. Certain conditions shall be provided in order to benefit from arts-business creative synergy. Originality/value- By integrating different sources of literature, this article provides a base for conducting empirical research in several dimensions within arts-business partnerships.
[1] D. Ladkin, S.S. Taylor, Understanding Arts-Based Methods in Management Development, Academy of Management Learning and
Education, 2009, pp. 55-69.
[2] B. Matheson, ,"A culture of creativity: design education and the creative industries", Journal of Management Development, vol. 25, 2006, pp. 55 - 64.
[3] C. Bilton, Management and Creativity: From Creative Industries to Creative Management. Oxford: Blackwell, 2007.
[4] R. E. Caves, Creative Industries: Contracts between Art And Commerce,
Harvard University Press, 2001.
[5] H.J. Gans, Popular Culture and High Culture: An Analysis and Evaluation of Taste, Basic Books, New York, NY, 1999, originally published 1975.
[6] P.H.Elicker, The Business and Arts Partnership, Arts and Business
Council Encore Awards Luncheon Conference Proceedings, New York,
N.Y., October 24, 1978.
[7] DCMS, Creative Industries Mapping Document. London: DCMS. 1998, revised 2001.
[8] P. Kampylis, Fostering creative thinking: the role of primary teachers
(Jyväskylä Studies in Computing vol. 115, 2010, Jyväskylä, Finland.
[9] D. Throsby, The concentric circles model of the cultural industries,
Cultural Trends, vol. 17(3), 2008, pp.147-164.
[10] Work Foundation, Staying Ahead. The Economic Performance of the
UK-s Creative Industries. London: The Work Foundation, 2007.
[11] M. Hutter and D.Throsby, Beyond Price: Value in Culture, Economics,
and the Arts, Cambridge University Press, New York, 2008.
[12] J. Anderson, M. Kupp, and J. Reckhenrich, Art lessons for the global
manager, Business Strategy Review, vol. 20( 1), 2009, pp. 50-57.
[13] C. Landry, The Art of City Making. London, Earthscan, 2006.
[14] R. Lester, and M.Piore, Innovation: The Missing Dimension.
Cambridge, MA: Harvard University Press, 2004.
[15] N. Lampert, Critical Thinking Dispositions as an outcome of arts
education. Studies in Art Education, vol. 47 ( 3), Spring, 2006.
[16] J. Burton, R. Horowitz, H. Abeles, Learning in and through the arts: The
question of transfer. Studies in Art Education, vol. 41(3), 2000, pp. 228-
257.
[17] M. Dodgson, D. Gann, A. Salter, Think, Play, Do: technology,
innovation and organization. Oxford: Oxford University Press, 2005.
[18] J. Bryce, J. Mendelovits, A. Beavis, J. McQueen, I. Adams, I.,
Evaluation of School-based Arts Education Programmes in Australian
Schools, Camberwell: Australian Council for Educational Research,
2004.
[19] J.A. Schumpeter, Capitalism, Socialism and Democracy, Harper and
Row, New York, 1942.
[20] B. A. VanGundy, L. Naiman, Orchestrating Collaborating at Work, John
Wiley & Sons Canada Limited, 2003, 314 pp.
[21] A. Carr and P. Hancock, Art and Aesthetics at Work, Palgrave Macmillan, 2003, 233 pp.
[22] A. Styhre, and M. Eriksson, Bring in the arts and get the creativity for
free: a study of the Artists in Residence project, Creativity and
Innovation Management, vol. 17(1), 2008, pp. 47-57.
[23] B. McNicholas, Postmodern Influences on Arts and Business
Relationships: The shift from arts sponsorship to strategic cultural
partnerships, IN: Proceedings of the 4th International Conference for the
Advancement of Organisational Excellence, 2003.
[24] B. McNicholas, Arts, Culture and Business: a Relationship
Transformation, a Nansent Field, IN: International Journal for Arts and
Cultural Management, vol.7 (1), 2004, p. 57-69.
[25] E. Schein, Organizational Culture and Leadership, Jossey-Bass: San
Francisco, CA, 1992.
[26] G. Schiuma, Mapping the impact of arts-based initiatives, Strategic HR
Review, vol. 9 (1), 2004.
[27] A. Bain, Constructing an Artistic Identity, Work, Employment and
Society, vol. 19 (1), 2005, pp.25-46.
[28] NESTA, The art of innovation: How fine arts graduates contribute to
innovation, London: NESTA, 2008.
[29] A. Carr, and P. Hancock, Art and aesthetics at work, New York:
Palgrave Macmillan, 2003.
[30] J. Howkins, The Creative Economy: How People Make Money from
Ideas. London: Allen Lane, 2001.
[31] A. Mawson, The Social Entrepreneur: Making Communities Work,
London: Atlantic Books, 2008, pp.112-113.
[32] M. Volkerling, from cool Britannia to hot nation: creative industries
policies in Europe, Canada and New Zealand, International Journal of
Cultural Policy, vol. 7 (3), 2000, pp. 2-11.
[33] N. Bryan-Kinns, P. G. T. Healey, J. Leach, Exploring Mutual
Engagement in Creative Collaborations. In Proc. of Creativity and
Cognition, Washington, USA, ACM Press, 2007.
[34] Arts & Business, Evolution of partnerships. Impact of technology on
cultural partnerships, London, 2009
[35] L. Darso, Artful Creation: Learning-Tales of Arts-in-Business.
Samfundslitteratur, Denmark, 2004
[36] N. Nissley, Arts-based learning at work: economic downturns,
innovation upturns, and the eminent practicality of arts in business,
Journal of Business Strategy, vol. 31 (4), 2010.
[37] M.E. Boyle, E. Ottensmeyer, Solving business problems through the
creative power of the arts: catalyzing change at Unilever, Journal of
Business Strategy, vol. 26, 2005, pp. 14 - 21
[38] K. Mayer, When Arts meet Management: New Modes of Interventions
for innovation and Leadership learning?, paper prepared for the
Conference „Management Makes the World Go Around –Learning for
the Future in Management Organizations”, Wien, Nov., 2012
[39] MacCormack, Innovation through global collaboration, Wipro
Technologies and Harvard Business School, 2009
[40] S. Crainer, Art foundation, Business Strategy Review, vol. 19 (1), 2008,
pp. 8-12.
[41] Tillteurope, Transforming Organizations with the Arts, Research Report,
2009
[42] K. Daum, Entrepreneurs: the artists of the business world", Journal of
Business Strategy, vol. 26 (5) 2005, pp. 53 – 57.
[43] H.Seifter, Surfacing creativity through the arts: a short interview with
Terry McGraw, Journal of Business Strategy, 2005.
[44] T. Amabile, Harvard Business Review, vol. Sep., 1998, pp. 77–87.
[1] D. Ladkin, S.S. Taylor, Understanding Arts-Based Methods in Management Development, Academy of Management Learning and
Education, 2009, pp. 55-69.
[2] B. Matheson, ,"A culture of creativity: design education and the creative industries", Journal of Management Development, vol. 25, 2006, pp. 55 - 64.
[3] C. Bilton, Management and Creativity: From Creative Industries to Creative Management. Oxford: Blackwell, 2007.
[4] R. E. Caves, Creative Industries: Contracts between Art And Commerce,
Harvard University Press, 2001.
[5] H.J. Gans, Popular Culture and High Culture: An Analysis and Evaluation of Taste, Basic Books, New York, NY, 1999, originally published 1975.
[6] P.H.Elicker, The Business and Arts Partnership, Arts and Business
Council Encore Awards Luncheon Conference Proceedings, New York,
N.Y., October 24, 1978.
[7] DCMS, Creative Industries Mapping Document. London: DCMS. 1998, revised 2001.
[8] P. Kampylis, Fostering creative thinking: the role of primary teachers
(Jyväskylä Studies in Computing vol. 115, 2010, Jyväskylä, Finland.
[9] D. Throsby, The concentric circles model of the cultural industries,
Cultural Trends, vol. 17(3), 2008, pp.147-164.
[10] Work Foundation, Staying Ahead. The Economic Performance of the
UK-s Creative Industries. London: The Work Foundation, 2007.
[11] M. Hutter and D.Throsby, Beyond Price: Value in Culture, Economics,
and the Arts, Cambridge University Press, New York, 2008.
[12] J. Anderson, M. Kupp, and J. Reckhenrich, Art lessons for the global
manager, Business Strategy Review, vol. 20( 1), 2009, pp. 50-57.
[13] C. Landry, The Art of City Making. London, Earthscan, 2006.
[14] R. Lester, and M.Piore, Innovation: The Missing Dimension.
Cambridge, MA: Harvard University Press, 2004.
[15] N. Lampert, Critical Thinking Dispositions as an outcome of arts
education. Studies in Art Education, vol. 47 ( 3), Spring, 2006.
[16] J. Burton, R. Horowitz, H. Abeles, Learning in and through the arts: The
question of transfer. Studies in Art Education, vol. 41(3), 2000, pp. 228-
257.
[17] M. Dodgson, D. Gann, A. Salter, Think, Play, Do: technology,
innovation and organization. Oxford: Oxford University Press, 2005.
[18] J. Bryce, J. Mendelovits, A. Beavis, J. McQueen, I. Adams, I.,
Evaluation of School-based Arts Education Programmes in Australian
Schools, Camberwell: Australian Council for Educational Research,
2004.
[19] J.A. Schumpeter, Capitalism, Socialism and Democracy, Harper and
Row, New York, 1942.
[20] B. A. VanGundy, L. Naiman, Orchestrating Collaborating at Work, John
Wiley & Sons Canada Limited, 2003, 314 pp.
[21] A. Carr and P. Hancock, Art and Aesthetics at Work, Palgrave Macmillan, 2003, 233 pp.
[22] A. Styhre, and M. Eriksson, Bring in the arts and get the creativity for
free: a study of the Artists in Residence project, Creativity and
Innovation Management, vol. 17(1), 2008, pp. 47-57.
[23] B. McNicholas, Postmodern Influences on Arts and Business
Relationships: The shift from arts sponsorship to strategic cultural
partnerships, IN: Proceedings of the 4th International Conference for the
Advancement of Organisational Excellence, 2003.
[24] B. McNicholas, Arts, Culture and Business: a Relationship
Transformation, a Nansent Field, IN: International Journal for Arts and
Cultural Management, vol.7 (1), 2004, p. 57-69.
[25] E. Schein, Organizational Culture and Leadership, Jossey-Bass: San
Francisco, CA, 1992.
[26] G. Schiuma, Mapping the impact of arts-based initiatives, Strategic HR
Review, vol. 9 (1), 2004.
[27] A. Bain, Constructing an Artistic Identity, Work, Employment and
Society, vol. 19 (1), 2005, pp.25-46.
[28] NESTA, The art of innovation: How fine arts graduates contribute to
innovation, London: NESTA, 2008.
[29] A. Carr, and P. Hancock, Art and aesthetics at work, New York:
Palgrave Macmillan, 2003.
[30] J. Howkins, The Creative Economy: How People Make Money from
Ideas. London: Allen Lane, 2001.
[31] A. Mawson, The Social Entrepreneur: Making Communities Work,
London: Atlantic Books, 2008, pp.112-113.
[32] M. Volkerling, from cool Britannia to hot nation: creative industries
policies in Europe, Canada and New Zealand, International Journal of
Cultural Policy, vol. 7 (3), 2000, pp. 2-11.
[33] N. Bryan-Kinns, P. G. T. Healey, J. Leach, Exploring Mutual
Engagement in Creative Collaborations. In Proc. of Creativity and
Cognition, Washington, USA, ACM Press, 2007.
[34] Arts & Business, Evolution of partnerships. Impact of technology on
cultural partnerships, London, 2009
[35] L. Darso, Artful Creation: Learning-Tales of Arts-in-Business.
Samfundslitteratur, Denmark, 2004
[36] N. Nissley, Arts-based learning at work: economic downturns,
innovation upturns, and the eminent practicality of arts in business,
Journal of Business Strategy, vol. 31 (4), 2010.
[37] M.E. Boyle, E. Ottensmeyer, Solving business problems through the
creative power of the arts: catalyzing change at Unilever, Journal of
Business Strategy, vol. 26, 2005, pp. 14 - 21
[38] K. Mayer, When Arts meet Management: New Modes of Interventions
for innovation and Leadership learning?, paper prepared for the
Conference „Management Makes the World Go Around –Learning for
the Future in Management Organizations”, Wien, Nov., 2012
[39] MacCormack, Innovation through global collaboration, Wipro
Technologies and Harvard Business School, 2009
[40] S. Crainer, Art foundation, Business Strategy Review, vol. 19 (1), 2008,
pp. 8-12.
[41] Tillteurope, Transforming Organizations with the Arts, Research Report,
2009
[42] K. Daum, Entrepreneurs: the artists of the business world", Journal of
Business Strategy, vol. 26 (5) 2005, pp. 53 – 57.
[43] H.Seifter, Surfacing creativity through the arts: a short interview with
Terry McGraw, Journal of Business Strategy, 2005.
[44] T. Amabile, Harvard Business Review, vol. Sep., 1998, pp. 77–87.
@article{"International Journal of Business, Human and Social Sciences:58944", author = "A. Smagina and A. Lindemanis", title = "What Creative Industries Have to Offer to Business? Creative Partnerships and Mutual Benefits", abstract = "In the time of globalisation, growing uncertainty, ambiguity and change, traditional way of doing business are no longer sufficient and it is important to consider non-conventional methods and approaches to release creativity and facilitate innovation and growth. Thus, creative industries, as a natural source of creativity and innovation, draw particular attention. This paper explores feasibility of building creative partnerships between creative industries and business and brings attention to mutual benefits derived from such partnerships. Design/approach - This paper is a theoretical exploration of projects, practices and research findings addressing collaboration between creative industries and business. Thus, it concerns creative industries, arts, business and its representatives in order to define requirements for creative partnerships to work and succeed. Findings – Current practices in engaging into arts-business partnerships are still very few, although most of creative partnerships proved to be highly valuable and mutually beneficial. Certain conditions shall be provided in order to benefit from arts-business creative synergy. Originality/value- By integrating different sources of literature, this article provides a base for conducting empirical research in several dimensions within arts-business partnerships.
", keywords = "Arts, artists, business, creative industries, partnership", volume = "6", number = "11", pages = "3166-6", }
