The Willingness of Business Students on T Innovative Behavior within the Theory of Planned Behavior
Classes on creativity, innovation, and entrepreneurship
are becoming quite popular at universities throughout the world.
However, it is not easy for business students to get involved to
innovative activities, especially patent application. The present study
investigated how to enhance business students- intention to participate
in innovative activities and which incentives universities should
consider. A 22-item research scale was used, and confirmatory factor
analysis was conducted to verify its reliability and validity. Multiple
regression and discriminant analyses were also conducted. The results
demonstrate the effect of growth-need strength on innovative behavior
and indicate that the theory of planned behavior can explain and
predict business students- intention to participate in innovative
activities. Additionally, the results suggest that applying our proposed
model in practice would effectively strengthen business students-
intentions to engage in innovative activities.
[1] S. K. Clinebell and J. M. Clinebell "The tension in business education
between academic rigor and real-world relevance: the role of executive
professors," Academy of Management Learning & Education, vol. 7, no.
1, pp. 99-107, 2008.
[2] J. Pfeffer and C. T. Fong, "The end of business schools? Less success than
meets the eye". Academy of Management Learning & Education, vol. 1,
no. 1, pp. 78-95, 2002.
[3] B. Clarysse, S. Mosey and I. Lambrecht, "New trends in technology
management education: a view from Europe," Academy of Management
Learning & Education, vol. 8, no. 3, pp. 427-443, 2009.
[4] J. March, "Citigroup-s John Reed and Stanford-s James March on
management research and practice," Academy of Management Executive,
vol. 14, no. 1, pp. 52-64, 2000.
[5] M. C. Thursby, A. W. Fuller and J. Thursby, "An integrated approach to
educating professionals for careers in innovation," Academy of
Management Learning & Education, vol. 8, no. 3, pp. 389-405, 2009.
[6] C. Q. Trank and S. L. Rynes, "Who moved our cheese? Reclaiming
professionalism in business education," Academy of Management
Learning & Education, vol. 2, pp. 189-205, 2003.
[7] I. Ajzen, "The theory of planned behavior," Organizational behavior and
Human Decision Process, vol. 50, pp. 179-211, 1991.
[8] F. D. Davis, R. P. Bagozzi, and P. R. Warshaw, "User acceptance of
computer technology: A comparison of two theoretical models,"
Management Science, vol. 35, no. 8, pp. 982-1002, 1989.
[9] M. Fishbein and I. Ajzen, Belief, attitude, intention and behavior: an
introduction to theory and research, Reading, MA: Addison-Wesley,
1975.
[10] T. A. Heberlein and J. S. Black, "Attitudinal specificity and the prediction
of behavior in a field setting," Journal of Personality and Social
Psychology, vol. 4, pp. 474-479, 1976.
[11] I. Ajzen, Attitudes, personality, and behavior, New York: Open
University Press, 2005.
[12] S. Taylor, and P. A. Todd, "Understanding information technology
usage: a test of competing models," Information Systems Research, vol. 6,
no. 4, pp. 144-176, 1995.
[13] I. Ajzen, "From intentions to actions: a theory of planned behavior," In J.
Kuhl & J. Bechman (Eds.), Action control: from cognition to behavior,
Heidelberg: Springer, 1985.
[14] C. E. Shally, L. L. Gilson and T. C. Blum, "Interactive effects of growth
need strength, self-reported creative performance," Academy of
Management Journal, vol. 52, no. 3, pp. 489-505, 2009.
[15] J. R. Hackman and G. R. Oldman, "Development of the job diagnostic
survey," Journal of Applied Psychology, vol. 60, no. 2, pp. 159-170,
1975.
[16] R. A. Noe and N. Schmitt, "The influence of trainee attitude on training
effectiveness: test of a model," Personnel Psychology, vol. 39, pp.
497-523, 1986.
[17] R. A. Noe and S. L. Wilk, "Investigation of factors that influence
employees- participation in development activities," Journal of Applied
Psychology, vol. 78, no. 2, pp. 291-302, 1993.
[18] R. D. de Jong, M. E. G. van der Velde and P. G. W. Jansen, "Openness to
experience and growth need strength as moderators between job
characteristics and satisfaction," International Journal of Selection and
Assessment, vol. 9, pp. 350-356, 2001.
[19] Hair, J., Black, W., Babin, B., Anderson, R., and Tatham, R. Multivariate
Data Analysis, 6th ed. Pearson Prentice Hall, Upper Saddle River, New
Jersey, 2006.
[20] C. Fornell and D. F. Larcker, "Evaluating structure equation models with
unobservable variables and measurement error," Journal of Marketing
Research, vol. 18, no. 1, pp. 39-50, 1981.
[21] J. F. Hair, W. C. Black, B. J. Babin and R. E. Anderson, Multivariate Data
Analysis, New Jersey: Prentice Hall, (2010).
[22] H. Baumgartner and C. Homburg, "Applications of structural equation
modeling in marketing and consumer research: a review," International
Journal of Research in Marketing, vol. 13, pp. 139-161, 1996.
[1] S. K. Clinebell and J. M. Clinebell "The tension in business education
between academic rigor and real-world relevance: the role of executive
professors," Academy of Management Learning & Education, vol. 7, no.
1, pp. 99-107, 2008.
[2] J. Pfeffer and C. T. Fong, "The end of business schools? Less success than
meets the eye". Academy of Management Learning & Education, vol. 1,
no. 1, pp. 78-95, 2002.
[3] B. Clarysse, S. Mosey and I. Lambrecht, "New trends in technology
management education: a view from Europe," Academy of Management
Learning & Education, vol. 8, no. 3, pp. 427-443, 2009.
[4] J. March, "Citigroup-s John Reed and Stanford-s James March on
management research and practice," Academy of Management Executive,
vol. 14, no. 1, pp. 52-64, 2000.
[5] M. C. Thursby, A. W. Fuller and J. Thursby, "An integrated approach to
educating professionals for careers in innovation," Academy of
Management Learning & Education, vol. 8, no. 3, pp. 389-405, 2009.
[6] C. Q. Trank and S. L. Rynes, "Who moved our cheese? Reclaiming
professionalism in business education," Academy of Management
Learning & Education, vol. 2, pp. 189-205, 2003.
[7] I. Ajzen, "The theory of planned behavior," Organizational behavior and
Human Decision Process, vol. 50, pp. 179-211, 1991.
[8] F. D. Davis, R. P. Bagozzi, and P. R. Warshaw, "User acceptance of
computer technology: A comparison of two theoretical models,"
Management Science, vol. 35, no. 8, pp. 982-1002, 1989.
[9] M. Fishbein and I. Ajzen, Belief, attitude, intention and behavior: an
introduction to theory and research, Reading, MA: Addison-Wesley,
1975.
[10] T. A. Heberlein and J. S. Black, "Attitudinal specificity and the prediction
of behavior in a field setting," Journal of Personality and Social
Psychology, vol. 4, pp. 474-479, 1976.
[11] I. Ajzen, Attitudes, personality, and behavior, New York: Open
University Press, 2005.
[12] S. Taylor, and P. A. Todd, "Understanding information technology
usage: a test of competing models," Information Systems Research, vol. 6,
no. 4, pp. 144-176, 1995.
[13] I. Ajzen, "From intentions to actions: a theory of planned behavior," In J.
Kuhl & J. Bechman (Eds.), Action control: from cognition to behavior,
Heidelberg: Springer, 1985.
[14] C. E. Shally, L. L. Gilson and T. C. Blum, "Interactive effects of growth
need strength, self-reported creative performance," Academy of
Management Journal, vol. 52, no. 3, pp. 489-505, 2009.
[15] J. R. Hackman and G. R. Oldman, "Development of the job diagnostic
survey," Journal of Applied Psychology, vol. 60, no. 2, pp. 159-170,
1975.
[16] R. A. Noe and N. Schmitt, "The influence of trainee attitude on training
effectiveness: test of a model," Personnel Psychology, vol. 39, pp.
497-523, 1986.
[17] R. A. Noe and S. L. Wilk, "Investigation of factors that influence
employees- participation in development activities," Journal of Applied
Psychology, vol. 78, no. 2, pp. 291-302, 1993.
[18] R. D. de Jong, M. E. G. van der Velde and P. G. W. Jansen, "Openness to
experience and growth need strength as moderators between job
characteristics and satisfaction," International Journal of Selection and
Assessment, vol. 9, pp. 350-356, 2001.
[19] Hair, J., Black, W., Babin, B., Anderson, R., and Tatham, R. Multivariate
Data Analysis, 6th ed. Pearson Prentice Hall, Upper Saddle River, New
Jersey, 2006.
[20] C. Fornell and D. F. Larcker, "Evaluating structure equation models with
unobservable variables and measurement error," Journal of Marketing
Research, vol. 18, no. 1, pp. 39-50, 1981.
[21] J. F. Hair, W. C. Black, B. J. Babin and R. E. Anderson, Multivariate Data
Analysis, New Jersey: Prentice Hall, (2010).
[22] H. Baumgartner and C. Homburg, "Applications of structural equation
modeling in marketing and consumer research: a review," International
Journal of Research in Marketing, vol. 13, pp. 139-161, 1996.
@article{"International Journal of Business, Human and Social Sciences:63138", author = "Mei L. Lin and Pi-Yueh Cheng", title = "The Willingness of Business Students on T Innovative Behavior within the Theory of Planned Behavior", abstract = "Classes on creativity, innovation, and entrepreneurship
are becoming quite popular at universities throughout the world.
However, it is not easy for business students to get involved to
innovative activities, especially patent application. The present study
investigated how to enhance business students- intention to participate
in innovative activities and which incentives universities should
consider. A 22-item research scale was used, and confirmatory factor
analysis was conducted to verify its reliability and validity. Multiple
regression and discriminant analyses were also conducted. The results
demonstrate the effect of growth-need strength on innovative behavior
and indicate that the theory of planned behavior can explain and
predict business students- intention to participate in innovative
activities. Additionally, the results suggest that applying our proposed
model in practice would effectively strengthen business students-
intentions to engage in innovative activities.", keywords = "discriminant analysis, growth need strength,
innovative behavior, TPB model", volume = "6", number = "2", pages = "268-5", }
