“The Social Destination“: How Social Media Influences the Organisational Structure and Leadership of DMOs
The paper deals with the most important changes that have occurred in business because of social media and its impact on organisations and leadership in recent years. It seeks to synthesize existing research, theories and concepts, in order to understand "social destinations", and to provide a bridge from past research to future success. Becoming a "social destination" is a strategic and tactical leadership and management issue and the paper will present the importance of destination leadership in choosing the way towards a social destination and some organisational models. It also presents some social media tools that can be used in transforming a destination into a social one. Adapting organisations to the twentyfirst century means adopting social media as a way of life and a way of business.
[1] Begin Group, "In 2013 Facebook will have 2 billion users", online
http://begingroup.com/en/top/news/market_news/1353
[2] Kaplan, A.M., Haenlein, M. ÔÇ×Users of the world, unite! The challenges
and opportunities of Social Media", Business Horizons, Vol. 53, No.1,
2010, pp. 59-68
[3] Fotis, J., Rossides, N., Buhalis, D., "Social media impact on leisure
travel: The case of the Russian market and the challenges for the Cyprus
tourism industry, preliminary findings", 2010, paper presented at the 3rd
Annual EuroMed Conference. EuroMed Academy of Business,
http://eprints.bournemouth.ac.uk/16824/1/Fotis,_Rossides,_Buhalis,_20
10.pdf
[4] Xiang, Z., Gretzel, U., "Role of social media in online travel information
search", Tourism Management, Vol. 31, No. 2, 2010, pp. 179-188
[5] Xiang, Z., Pan, B., Law, R., Fesenmaier, R., "Assessing the visibility of
destination marketing organizations in Google: A case study of
convention and visitor bureau websites in the United States", Journal of
Travel & Tourism Marketing, Vol. 27, No. 7, 2010, pp. 694-707
[6] Buhalis, D., Law, R., "Progress in information technology and tourism
management: 20 years on and 10 years after the internet - the state of
eTourism research", Tourism Management, Vol. 29, No. 4, 2008, pp.
609-623
[7] Ibid (6)
[8] Nilsson, J., "What-s the best organizational structure for social media?",
published in Strategy & Organisation, 13.06.2012, online
http://www.joakimnilsson.com/strategy-and-organisation/whats-bestorganizational-
structure-social-media/
[9] Solis, B., "The Path from a Social Brand to a Social Business",
published May 2, 2012, online http://www.briansolis.com/2012/05/thepath-
from-a-social-brand-to-a-social-business/
[10] Hamilton, A., "Is culture slowly killing your organization?", published
07.01.2013 on Social Business News, online
http://www.socialbusinessnews.com/is-culture-slowly-killing-yourorganization/
[11] Hinchcliffe, D., Kim, P., "Social Business by Design: Transformative
Social Media Strategies for Connected Company", John Willey&Sons,
Inc., 2012
[12] Nilsson, J., "How to best organize internally for social media", in
Research Reports & White Papers, 12.04.2011, online
http://www.joakimnilsson.com/reports-white-paper/organise-internallysocial-
media/
[13] Petroff, M., "Social Media Strategy and Business Organizational
Structure", published 31.01.2011, online
http://mikepetroff.com/2011/01/31/social-media-strategy-and-businessorganizational-
structure/
[14] Brito, M., "Smart business, Social Business, a Playbook for Social
Media in your Organisation, 2011, Que Publishing
[15] Hays, S., Page, S.J., Buhalis, D., "Social media as a destination
marketing tool: its use by national tourism organisations", 2012, Current
Issues in Tourism, Routledge
[16] Ibid 2
[17] Brito, M., "Smart business, Social Business, a Playbook for Social
Media in your Organisation, 2011, Que Publishing
[18] Ployheart, R., "Social Media in the Workplace: Issues and Strategic
Questions", online
http://www.shrm.org/about/foundation/products/Documents/Social%20
Media%20Briefing-%20FINAL.pdf
[19] Shelton, C. H. "Social Media and Recruiting 101: Overview and
Recommendations, in Social Media in Organisation", 2011, online
http://www.sminorgs.net/2011/07/social-media-and-recruiting-101-
overview-and-recommendations.html
[20] Panahi, S., Watson, J., Partridge, H., "Social Media and Tacit
Knowledge Sharing: Developing a Conceptual Model", World Academy
of Science, Engineering and Technology, 64, 2012, pp 1095-1102
[21] Brito, M., "What social business means for leadership", published
22.08.2012 on Social Business News, online
http://www.socalbusinessnews.com/what-social-business-means-forleadership/
[22] Cecez-Kecmanovic, D., Moodie, D., Busutti, A., Plesman F.,
"Organisational change mediated by e-mail and intranet: An
ethnographic study". Information Technology & People, 12(1), 1999,
pp. 9-26
[23] Stenmark, D., "Intranets and Organizational Culture", Proceedings of
IRIS-27, Falkenberg, Sweden, August 14-17, 2004
[24] Michel, E.," Defining Leadership, The Leadership Institute at Harvard
College", 2011, online
http://harvardleadership.wordpress.com/2011/11/18/defining-leadership/
[25] Mielach, D., "How to become a great leader: 15 entrepreneurs weigh in",
Business News, 15 Oct. 2012, online
http://www.businessnewsdaily.com/3269-how-to-be-a-leader.html
[26] Northouse, G, "Leadership theory and Practice" (3rd ed.), 2007
Thousand Oak, London, New Delhe, Sage Publications, Inc. p. 3
[27] Kotter, J.P., "Power and Influence Beyond Formal Authority", 1985
New York: The Free Press
[28] Hersey, P., Blanchard, K.H., "Management of Organizational Behavior"
(5th ed.), 1988, Englewood Cliffs, NJ: Prentice Hall
[29] Burns, J.M., "Leadership", 1978, New York: Harper & Row
[30] Banerji, P., Krishnan, V. R., "Ethical preferences of transformational
leaders: an empirical investigation" Leadership & Organization
Development Journal, 21(8), 2000, pp. 405-413, p. 405
[31] Collins, J., "Level 5 Leadership", Harvard Business Review, 79(1),2001,
pp. 66-76
[32] Hesselbein, F., Goldsmith, M., Beckhard, R., ÔÇ×The Leader of the
Future", Jossey-Bass Publishers, San Francisco, 1996, pp. 199-200,
http://www.freepatentsonline.com/article/SAM-Advanced-Management-
Journal/233607214.html
[33] Grant, M., "Data: Social Media is changing leadership", published
13.11.2012 on Social Business News, online
http://www.socialbusinessnews.com/data-social-media-is-changingleadership/
[34] W. Shandwick, "Socialising Your CEO II", 2012, online
http://webershandwick.de/download/CEOII_ExecutiveSummary.pdf
[35] Ibid (15)
[1] Begin Group, "In 2013 Facebook will have 2 billion users", online
http://begingroup.com/en/top/news/market_news/1353
[2] Kaplan, A.M., Haenlein, M. ÔÇ×Users of the world, unite! The challenges
and opportunities of Social Media", Business Horizons, Vol. 53, No.1,
2010, pp. 59-68
[3] Fotis, J., Rossides, N., Buhalis, D., "Social media impact on leisure
travel: The case of the Russian market and the challenges for the Cyprus
tourism industry, preliminary findings", 2010, paper presented at the 3rd
Annual EuroMed Conference. EuroMed Academy of Business,
http://eprints.bournemouth.ac.uk/16824/1/Fotis,_Rossides,_Buhalis,_20
10.pdf
[4] Xiang, Z., Gretzel, U., "Role of social media in online travel information
search", Tourism Management, Vol. 31, No. 2, 2010, pp. 179-188
[5] Xiang, Z., Pan, B., Law, R., Fesenmaier, R., "Assessing the visibility of
destination marketing organizations in Google: A case study of
convention and visitor bureau websites in the United States", Journal of
Travel & Tourism Marketing, Vol. 27, No. 7, 2010, pp. 694-707
[6] Buhalis, D., Law, R., "Progress in information technology and tourism
management: 20 years on and 10 years after the internet - the state of
eTourism research", Tourism Management, Vol. 29, No. 4, 2008, pp.
609-623
[7] Ibid (6)
[8] Nilsson, J., "What-s the best organizational structure for social media?",
published in Strategy & Organisation, 13.06.2012, online
http://www.joakimnilsson.com/strategy-and-organisation/whats-bestorganizational-
structure-social-media/
[9] Solis, B., "The Path from a Social Brand to a Social Business",
published May 2, 2012, online http://www.briansolis.com/2012/05/thepath-
from-a-social-brand-to-a-social-business/
[10] Hamilton, A., "Is culture slowly killing your organization?", published
07.01.2013 on Social Business News, online
http://www.socialbusinessnews.com/is-culture-slowly-killing-yourorganization/
[11] Hinchcliffe, D., Kim, P., "Social Business by Design: Transformative
Social Media Strategies for Connected Company", John Willey&Sons,
Inc., 2012
[12] Nilsson, J., "How to best organize internally for social media", in
Research Reports & White Papers, 12.04.2011, online
http://www.joakimnilsson.com/reports-white-paper/organise-internallysocial-
media/
[13] Petroff, M., "Social Media Strategy and Business Organizational
Structure", published 31.01.2011, online
http://mikepetroff.com/2011/01/31/social-media-strategy-and-businessorganizational-
structure/
[14] Brito, M., "Smart business, Social Business, a Playbook for Social
Media in your Organisation, 2011, Que Publishing
[15] Hays, S., Page, S.J., Buhalis, D., "Social media as a destination
marketing tool: its use by national tourism organisations", 2012, Current
Issues in Tourism, Routledge
[16] Ibid 2
[17] Brito, M., "Smart business, Social Business, a Playbook for Social
Media in your Organisation, 2011, Que Publishing
[18] Ployheart, R., "Social Media in the Workplace: Issues and Strategic
Questions", online
http://www.shrm.org/about/foundation/products/Documents/Social%20
Media%20Briefing-%20FINAL.pdf
[19] Shelton, C. H. "Social Media and Recruiting 101: Overview and
Recommendations, in Social Media in Organisation", 2011, online
http://www.sminorgs.net/2011/07/social-media-and-recruiting-101-
overview-and-recommendations.html
[20] Panahi, S., Watson, J., Partridge, H., "Social Media and Tacit
Knowledge Sharing: Developing a Conceptual Model", World Academy
of Science, Engineering and Technology, 64, 2012, pp 1095-1102
[21] Brito, M., "What social business means for leadership", published
22.08.2012 on Social Business News, online
http://www.socalbusinessnews.com/what-social-business-means-forleadership/
[22] Cecez-Kecmanovic, D., Moodie, D., Busutti, A., Plesman F.,
"Organisational change mediated by e-mail and intranet: An
ethnographic study". Information Technology & People, 12(1), 1999,
pp. 9-26
[23] Stenmark, D., "Intranets and Organizational Culture", Proceedings of
IRIS-27, Falkenberg, Sweden, August 14-17, 2004
[24] Michel, E.," Defining Leadership, The Leadership Institute at Harvard
College", 2011, online
http://harvardleadership.wordpress.com/2011/11/18/defining-leadership/
[25] Mielach, D., "How to become a great leader: 15 entrepreneurs weigh in",
Business News, 15 Oct. 2012, online
http://www.businessnewsdaily.com/3269-how-to-be-a-leader.html
[26] Northouse, G, "Leadership theory and Practice" (3rd ed.), 2007
Thousand Oak, London, New Delhe, Sage Publications, Inc. p. 3
[27] Kotter, J.P., "Power and Influence Beyond Formal Authority", 1985
New York: The Free Press
[28] Hersey, P., Blanchard, K.H., "Management of Organizational Behavior"
(5th ed.), 1988, Englewood Cliffs, NJ: Prentice Hall
[29] Burns, J.M., "Leadership", 1978, New York: Harper & Row
[30] Banerji, P., Krishnan, V. R., "Ethical preferences of transformational
leaders: an empirical investigation" Leadership & Organization
Development Journal, 21(8), 2000, pp. 405-413, p. 405
[31] Collins, J., "Level 5 Leadership", Harvard Business Review, 79(1),2001,
pp. 66-76
[32] Hesselbein, F., Goldsmith, M., Beckhard, R., ÔÇ×The Leader of the
Future", Jossey-Bass Publishers, San Francisco, 1996, pp. 199-200,
http://www.freepatentsonline.com/article/SAM-Advanced-Management-
Journal/233607214.html
[33] Grant, M., "Data: Social Media is changing leadership", published
13.11.2012 on Social Business News, online
http://www.socialbusinessnews.com/data-social-media-is-changingleadership/
[34] W. Shandwick, "Socialising Your CEO II", 2012, online
http://webershandwick.de/download/CEOII_ExecutiveSummary.pdf
[35] Ibid (15)
@article{"International Journal of Business, Human and Social Sciences:52266", author = "Mihaela Jucan and Cornel Jucan and Ilie Rotariu", title = "“The Social Destination“: How Social Media Influences the Organisational Structure and Leadership of DMOs", abstract = "The paper deals with the most important changes that have occurred in business because of social media and its impact on organisations and leadership in recent years. It seeks to synthesize existing research, theories and concepts, in order to understand "social destinations", and to provide a bridge from past research to future success. Becoming a "social destination" is a strategic and tactical leadership and management issue and the paper will present the importance of destination leadership in choosing the way towards a social destination and some organisational models. It also presents some social media tools that can be used in transforming a destination into a social one. Adapting organisations to the twentyfirst century means adopting social media as a way of life and a way of business.
", keywords = "Business, destination, leadership, organization, social.", volume = "7", number = "6", pages = "1440-7", }
