The Policy Improvement for Developing OTOP under the Context of Changing into ASEAN Economic Community (AEC)

The development of One Tambon One Product
(OTOP) became the policy of the government in 1997 after the
former Prime Minister had been in power. The strategy of sections is
currently set for the policy. OTOP has become the part of the way of
community lives around the country. OTOP may be developed under
changing into ASEAN economic community in 2015 because of the
flow of capitals, productions, and many workers in the region. All
sectors are improved for the change. The purposes of study were to
study the strength and weakness of the OTOP-creating process via its
policy and to lead to the strategy to be able to apply before changing.
The methodology is qualitative to study its policy including
document and to interview experienced persons. The findings showed
that the effort of improvement of all sectors obviously involves with
OTOP development. Particularly, the strategic administration of
OTOP is in every level of the state, central sector, region, and
community.





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