The Organizational Innovativeness of Public Listed Housing Developers in Malaysia

This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The paper ends by providing some explanations for the results.

Authors:

• Nor'Aini Yusof
• Ismael Younis Abu-Jarad

Keywords:

• innovativeness
• housing industry
• measurement of innovativeness
• public listed housing developers

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