Motivating Factors of Couple Involvement in Copreneurship Businesses in Malaysia

Copreneurship is a term used to describe the business
pattern of operations run by married couples who share commitment,
goals, and responsibilities in handling a business. Research conducted
overseas showed that copreneurship business activities grew quickly
and played a role in elevating families’ and nations’ socio-economic
standards. In Malaysia, copreneurship has long been cultivated by
spouses. Thus, this study aimed to explore the factors that motivate
married partners to start a copreneurship business, and who is the
dominant partner in the management of this business. The study
participants are four entrepreneurial couples who are SME business
operators selected through purposive sampling. In-depth interviews
and direct observation were used as methods of measurement for
triangulation of qualitative data in this study. The findings of the
interviews were administered using NVivo 8.0 software. The result
shows that freedom is a key factor that drives entrepreneurs to set up
copreneurship businesses, and that the husband dominates the
management aspects of the business. The study gives an overview of
the parties involved in entrepreneurship to provide understanding of
the copreneurship concept as it is practiced. This study provides
academic value by creating understanding of the importance of a
harmonious family institution specifically for forming entrepreneurs
in the familial environment in Malaysia.

Authors:

• Norasmah Othman
• Suzana Mohamed
• Salpiah Suradi

Keywords:

• Copreneurs
• copreneurship
• business management
• enterprise.

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