Internet application in China has maintained a constant
development tendency in the past decade. China is now one of the
most populous countries in terms of internet user population. While
offering enormous opportunities, the dramatic digitalization also
brings about a series of challenges that demand urgent attention.
Digital divide is one of the challenges that affect China as well as other
countries in the world. This paper examines digital divide in the
Chinese context from the perspective of development communication.
Through a case study of a rural township under the backdrop of the
rapid internet development in China, the paper discusses the
economic, psychological and cultural roots of digital divide; and
explores development communication strategies addressing the roots
of digital divide. It is argued that development communication must be
responsive to the potentialities and preferences of the specific society
and serve the purposes of participation and sustainability.
[1] China_Internet_Network_Information_Center, Chronicle of Events of
Internet Development in China, 2012, China Internet Network
Information Center: CNNIC Officail Website.
[2] China_Internet_Network_Information_Center, The First Statistical
Report on Internet Development in China, 1997, China Internet Network
Information Center: CNNIC Official Website.
[3] CNNIC, 29th Statistical Report on Internet Development in China, 2012,
CNNIC: Beijing.
[4] Chinese_Ministry_of_Industry_and_Information_Technology, "Cun
Tong" Telecommunication Project, 2011, Chinese Ministry of Industry
and Information Technology: Official Website of Chinese Ministry of
Industry and Information Technology. p. Information of the national Cun
Cun Tong Project.
[5] Chinese_Ministry_of_Industry_and_Information_Technology,
Telecommunication Indicator Report, 2012, Chinese Ministry of Industry
and Information Technology.
[6] MiniwattsMarketingGroup, Internet Users in the World, 2012, Miniwatts
Marketing Group: Internet World Stats.
[7] CNNIC, 17th Statistical Report on Internet Development in China, 2006.
[8] CPC, On the Suggestion for the Establishment of the 10th Five-year
National Economic and Social Development, The_Central_Committee,
Editor 2000, The Central Committee of the Communist Party of China:
Beijing.
[9] Jiang, Z., Report to the 16th National Congress of the Chinese
Communist Party, 2002, People Press: Beijing.
[10] The_Central_People's_Government, Regulation on the People's Republic
of China Government Information Publicising T.C.P.s. Government,
Editor 2007, The Central People's Government of the the People's
Republic of China: Beijing.
[11] PeopleNetwork, President Hu communicated online with users of the
People Network Forum, in People Network2008: Beijing.
[12] CNNIC, 28th Statistical Report on Internet Development in China, 2011,
CNNIC: Beijing.
[13] CNNIC, e-Commerce Report, 2012, China Internet Network Information
Center: CNNIC Official Website.
[14] van Dijk, J.A.G.M., The Deepening Divide: Inequality in the Information
Society2005, Thousand Oaks: Sage Publications.
[15] CNNIC, The 1st Statistical Report on Internet Development in China,
1997: CNNIC Official Website.
[16] CNNIC, The 3rd Statistical Report on Internet Development in China,
1999: CNNIC Official Website.
[17] CNNIC, The 23rd Statistical Report on Internet Development in China,
2009, China Internet Network Information Center: CNNIC Official
Website.
[18] Ma, J., Press Release on Major Figures of the 2010 National Population
Census, 2011, National Bureau of Statistics of China: Beijing.
[19] Bank, T.W., China Overview, 2012, The World Bank: Official website of
the World Bank.
[20] McPhail, T.L.e., Development Communication - Reframing the Role of
the Media2009, West Sussex: Blackwell Publishing.
[21] Rogers, E., Diffusion of Innovations1995, New York: The Free Press.
[22] Weiner, B., Human Motivation1992, Thousand Oaks: Sage Publications.
[23] GuangdongProvincePovertyEradication. Guangdong Province Poverty
Eradication Information Network. 2012 [cited 2012 23 May]; Available
from: http://www.gdfp.gov.cn/.
[24] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2007, 2007, China Statistics Press: Bijing.
[25] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2008, 2008, China Statistics Press: Beijing.
[26] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2009, 2009, China Statistics Press: Beijing.
[27] ChinaDaily, China set to raise poverty line, 2008, China Daily: Beijing.
[28] McQuail, D., McQuail's Mass Communication Theory2003, London:
Sage Publications.
[29] Castells, M., Communication Power2009, New York: Oxford University
Press.
[30] Freire, P., Pedagogy of the Oppressed1984, New York: The Continuum
Publishing Corporation.
[1] China_Internet_Network_Information_Center, Chronicle of Events of
Internet Development in China, 2012, China Internet Network
Information Center: CNNIC Officail Website.
[2] China_Internet_Network_Information_Center, The First Statistical
Report on Internet Development in China, 1997, China Internet Network
Information Center: CNNIC Official Website.
[3] CNNIC, 29th Statistical Report on Internet Development in China, 2012,
CNNIC: Beijing.
[4] Chinese_Ministry_of_Industry_and_Information_Technology, "Cun
Tong" Telecommunication Project, 2011, Chinese Ministry of Industry
and Information Technology: Official Website of Chinese Ministry of
Industry and Information Technology. p. Information of the national Cun
Cun Tong Project.
[5] Chinese_Ministry_of_Industry_and_Information_Technology,
Telecommunication Indicator Report, 2012, Chinese Ministry of Industry
and Information Technology.
[6] MiniwattsMarketingGroup, Internet Users in the World, 2012, Miniwatts
Marketing Group: Internet World Stats.
[7] CNNIC, 17th Statistical Report on Internet Development in China, 2006.
[8] CPC, On the Suggestion for the Establishment of the 10th Five-year
National Economic and Social Development, The_Central_Committee,
Editor 2000, The Central Committee of the Communist Party of China:
Beijing.
[9] Jiang, Z., Report to the 16th National Congress of the Chinese
Communist Party, 2002, People Press: Beijing.
[10] The_Central_People's_Government, Regulation on the People's Republic
of China Government Information Publicising T.C.P.s. Government,
Editor 2007, The Central People's Government of the the People's
Republic of China: Beijing.
[11] PeopleNetwork, President Hu communicated online with users of the
People Network Forum, in People Network2008: Beijing.
[12] CNNIC, 28th Statistical Report on Internet Development in China, 2011,
CNNIC: Beijing.
[13] CNNIC, e-Commerce Report, 2012, China Internet Network Information
Center: CNNIC Official Website.
[14] van Dijk, J.A.G.M., The Deepening Divide: Inequality in the Information
Society2005, Thousand Oaks: Sage Publications.
[15] CNNIC, The 1st Statistical Report on Internet Development in China,
1997: CNNIC Official Website.
[16] CNNIC, The 3rd Statistical Report on Internet Development in China,
1999: CNNIC Official Website.
[17] CNNIC, The 23rd Statistical Report on Internet Development in China,
2009, China Internet Network Information Center: CNNIC Official
Website.
[18] Ma, J., Press Release on Major Figures of the 2010 National Population
Census, 2011, National Bureau of Statistics of China: Beijing.
[19] Bank, T.W., China Overview, 2012, The World Bank: Official website of
the World Bank.
[20] McPhail, T.L.e., Development Communication - Reframing the Role of
the Media2009, West Sussex: Blackwell Publishing.
[21] Rogers, E., Diffusion of Innovations1995, New York: The Free Press.
[22] Weiner, B., Human Motivation1992, Thousand Oaks: Sage Publications.
[23] GuangdongProvincePovertyEradication. Guangdong Province Poverty
Eradication Information Network. 2012 [cited 2012 23 May]; Available
from: http://www.gdfp.gov.cn/.
[24] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2007, 2007, China Statistics Press: Bijing.
[25] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2008, 2008, China Statistics Press: Beijing.
[26] National_Bureau_of_Statistics_of_China, China Statistical Yearbook
2009, 2009, China Statistics Press: Beijing.
[27] ChinaDaily, China set to raise poverty line, 2008, China Daily: Beijing.
[28] McQuail, D., McQuail's Mass Communication Theory2003, London:
Sage Publications.
[29] Castells, M., Communication Power2009, New York: Oxford University
Press.
[30] Freire, P., Pedagogy of the Oppressed1984, New York: The Continuum
Publishing Corporation.
@article{"International Journal of Business, Human and Social Sciences:59887", author = "Qin Guo", title = "Integrated Approach of Development Communication", abstract = "Internet application in China has maintained a constant
development tendency in the past decade. China is now one of the
most populous countries in terms of internet user population. While
offering enormous opportunities, the dramatic digitalization also
brings about a series of challenges that demand urgent attention.
Digital divide is one of the challenges that affect China as well as other
countries in the world. This paper examines digital divide in the
Chinese context from the perspective of development communication.
Through a case study of a rural township under the backdrop of the
rapid internet development in China, the paper discusses the
economic, psychological and cultural roots of digital divide; and
explores development communication strategies addressing the roots
of digital divide. It is argued that development communication must be
responsive to the potentialities and preferences of the specific society
and serve the purposes of participation and sustainability.", keywords = "Development Communication, Digital Divide,
Internet, communication media.", volume = "6", number = "12", pages = "3630-8", }
