Effects of Competitive Strategies on Building Production Innovation in Construction Companies
This research study aims to identify the impact of two
factors –growth and competitive strategies- on a set of building
production innovation strategies. It was conducted a questionery
survey to collect data from construction professionals and it was
asked them the importance level of predicted innovation strategies for
corporate strategies. Multiple analysis of variance (MANOVA) was
employed to see the main and interaction effects of corporate
strategies on building innovation strategies. The results indicate that
growth strategies such as entering in a new a market or new project
types has a greater effect on innovation strategies rather than
competitive strategies such as cost leadership or differentiation
strategies. However the interaction effect of competitive strategies
and growth strategies on innovation strategies is much bigger than
the only effect of competitive strategies. It was also analyzed the
descriptive statistics of innovation strategies for different competitive
and growth strategy types.
[1] Kale, S. and Arditi, D. (2002) Competitive positioning in United States
construction industry. Journal of Construction Engineering and
Management, 128(3), 238-47.
[2] Lansley, P. (1987) Corporate strategy and survival in the UK
construction industry. Construction Management and Economics, 5,
141-55.
[3] Hillebrandt, P.M., Cannon, J. and Lansley, P. (1995) The Construction
Company in and out of Recession, Macmillan, London.
[4] Langford, D. and Male, S. (2001) Strategic Management in
Construction, 2nd edn, Blackwell Science, Oxford.
[5] Seaden, G., Guolla, M., Doutriaux, J., and Nash, J. (2003). Strategic
decision and innovation in construction firms. Construction
Management and Economics, 21(6), 603-612.
[6] Green, S.D., Larsen, G.D. and Kao, C-C, (2008) ÔÇÿCompetitive strategy
revisited: contested concepts and dynamic capabilities-, in Construction
Management and Economics, January, 26, pp. 63-78
[7] Abdul-Aziz, A.-R. (1994). Global strategies: a comparison between
Japanese and American construction firms. Construction Management
and Economics, 12(6), 473-484.
[8] Warszawski, A., (1996), "Strategic Planning in Construction
Companies", Journal of Construction Engineering and Management,
Vol.122, No.2, s.133-140
[9] Chinowsky, Paul S. and Meredith, James E. (2000), "Strategic
Management in Construction," Journal of Construction Engineering and
Management, 126(1), 1-9.
[10] Yontoa, T., (2008), Contractora competitivenes and competitive strategy
in Hong Kong, Ph.D. Thesis, The Hong Kong Polytechnic University
Department of Building and Real Estate
[11] Thompson, A. A., Jr. & Strickland, A.J. III. (1995). Strategic
management concepts and cases (8th Ed.). Chicago
[12] Zhao, Z. Y., Shen, L. Y. and Zuo, J. (2009). Performance and Strategy
of Chinese Contractors in the International Market. Journal of
Construction Engineering & Management, 135(2), 108-118.
[13] Porter, M.E. (1985) Competitive Advantage, Free Press, New York.
[14] Tatum, C. B. (1989). Organizing to increase innovation in construction
firms. Journal of Construction Engineering and Management, 115(4),
602-617.
[15] Slaughter, E. S. (1993). Builders as sources of construction innovation.
Journal of Construction Engineering and Management, 119(3), 532-549
[16] Nam, C.H., Tatum, C.B., 1989, Toward understanding of product
innovation process in construction, Journal of Construction Engineering
and Management, 115(4), 517-534.
[17] Lampel, J., Miller, R. and Floricel, S. (1996). Information asymmetries
and technological innovation in large engineering projects. R&D
Management, 26(4), 357-369.
[18] Bernstein, H. M. (1996). Bridging the globe: Creating an international
climate of engineering and construction innovation. Industrial
Environment, 19(2), 26-28.
[19] Seaden, G and Manseau, A. (2001). Public policy and construction
innovation. Building Research & Information, 29(3), 182-196.
[20] Bossink, B.A.G. (2004) Effectiveness of innovation leadership styles: a
manager-s influence on ecological innovation in construction projects.
Construction Innovation, 4(4), pp. 211-228.
[21] Hair, J., Black, W., Babin, B., Anderson, R., and Tatham, R. (2006).
Multivariate Data Analysis, 6th ed. Pearson Prentice Hall, Upper
Saddle River, New Jersey.
[22] Caves, R.E. (1982) Multinational enterprises and technology transfer, in
Rugman, A.M. (ed.) New Theories of theMultinational Enterprise, St
Martin-s Press, New York, pp. 254-79.
[23] Ling, F.,Ibbs, C.W. and Cuervo, J.C., (2005), Entry and business
strategies used by international architectural, engineering and
construction firms in China, Construction Management and Economics,
23, 509-520
[1] Kale, S. and Arditi, D. (2002) Competitive positioning in United States
construction industry. Journal of Construction Engineering and
Management, 128(3), 238-47.
[2] Lansley, P. (1987) Corporate strategy and survival in the UK
construction industry. Construction Management and Economics, 5,
141-55.
[3] Hillebrandt, P.M., Cannon, J. and Lansley, P. (1995) The Construction
Company in and out of Recession, Macmillan, London.
[4] Langford, D. and Male, S. (2001) Strategic Management in
Construction, 2nd edn, Blackwell Science, Oxford.
[5] Seaden, G., Guolla, M., Doutriaux, J., and Nash, J. (2003). Strategic
decision and innovation in construction firms. Construction
Management and Economics, 21(6), 603-612.
[6] Green, S.D., Larsen, G.D. and Kao, C-C, (2008) ÔÇÿCompetitive strategy
revisited: contested concepts and dynamic capabilities-, in Construction
Management and Economics, January, 26, pp. 63-78
[7] Abdul-Aziz, A.-R. (1994). Global strategies: a comparison between
Japanese and American construction firms. Construction Management
and Economics, 12(6), 473-484.
[8] Warszawski, A., (1996), "Strategic Planning in Construction
Companies", Journal of Construction Engineering and Management,
Vol.122, No.2, s.133-140
[9] Chinowsky, Paul S. and Meredith, James E. (2000), "Strategic
Management in Construction," Journal of Construction Engineering and
Management, 126(1), 1-9.
[10] Yontoa, T., (2008), Contractora competitivenes and competitive strategy
in Hong Kong, Ph.D. Thesis, The Hong Kong Polytechnic University
Department of Building and Real Estate
[11] Thompson, A. A., Jr. & Strickland, A.J. III. (1995). Strategic
management concepts and cases (8th Ed.). Chicago
[12] Zhao, Z. Y., Shen, L. Y. and Zuo, J. (2009). Performance and Strategy
of Chinese Contractors in the International Market. Journal of
Construction Engineering & Management, 135(2), 108-118.
[13] Porter, M.E. (1985) Competitive Advantage, Free Press, New York.
[14] Tatum, C. B. (1989). Organizing to increase innovation in construction
firms. Journal of Construction Engineering and Management, 115(4),
602-617.
[15] Slaughter, E. S. (1993). Builders as sources of construction innovation.
Journal of Construction Engineering and Management, 119(3), 532-549
[16] Nam, C.H., Tatum, C.B., 1989, Toward understanding of product
innovation process in construction, Journal of Construction Engineering
and Management, 115(4), 517-534.
[17] Lampel, J., Miller, R. and Floricel, S. (1996). Information asymmetries
and technological innovation in large engineering projects. R&D
Management, 26(4), 357-369.
[18] Bernstein, H. M. (1996). Bridging the globe: Creating an international
climate of engineering and construction innovation. Industrial
Environment, 19(2), 26-28.
[19] Seaden, G and Manseau, A. (2001). Public policy and construction
innovation. Building Research & Information, 29(3), 182-196.
[20] Bossink, B.A.G. (2004) Effectiveness of innovation leadership styles: a
manager-s influence on ecological innovation in construction projects.
Construction Innovation, 4(4), pp. 211-228.
[21] Hair, J., Black, W., Babin, B., Anderson, R., and Tatham, R. (2006).
Multivariate Data Analysis, 6th ed. Pearson Prentice Hall, Upper
Saddle River, New Jersey.
[22] Caves, R.E. (1982) Multinational enterprises and technology transfer, in
Rugman, A.M. (ed.) New Theories of theMultinational Enterprise, St
Martin-s Press, New York, pp. 254-79.
[23] Ling, F.,Ibbs, C.W. and Cuervo, J.C., (2005), Entry and business
strategies used by international architectural, engineering and
construction firms in China, Construction Management and Economics,
23, 509-520
@article{"International Journal of Business, Human and Social Sciences:60203", author = "Tugce Ercan", title = "Effects of Competitive Strategies on Building Production Innovation in Construction Companies", abstract = "This research study aims to identify the impact of two
factors –growth and competitive strategies- on a set of building
production innovation strategies. It was conducted a questionery
survey to collect data from construction professionals and it was
asked them the importance level of predicted innovation strategies for
corporate strategies. Multiple analysis of variance (MANOVA) was
employed to see the main and interaction effects of corporate
strategies on building innovation strategies. The results indicate that
growth strategies such as entering in a new a market or new project
types has a greater effect on innovation strategies rather than
competitive strategies such as cost leadership or differentiation
strategies. However the interaction effect of competitive strategies
and growth strategies on innovation strategies is much bigger than
the only effect of competitive strategies. It was also analyzed the
descriptive statistics of innovation strategies for different competitive
and growth strategy types.", keywords = "competitive strategy, growth strategy, innovation,
construction company, MANOVA", volume = "6", number = "7", pages = "1861-6", }