Commercializing Technology Solutions- Moving from Products to Solutions
The paper outlines the drivers behind the movement
from products to solutions in the Hi-Tech Business-to-Business
markets. The paper lists out the challenges in enabling the
transformation from products to solutions and also attempts to explore
strategic and operational recommendations based on the authors-
factual experiences with Japanese Hi-tech manufacturing
organizations. Organizations in the Hi-Tech Business-to-Business
markets are increasingly being compelled to move to a solutions model
from the conventional products model. Despite the added complexity
of solutions, successful technology commercialization can be achieved
by making prudent choices in defining a relevant solutions model, by
backing the solution model through appropriate organizational design,
and by overhauling the new product development process and
supporting infrastructure.
[1] Solving the solutions problem. Chandru Krishnamurthy, Juliet Johansson,
Hank Schlissberg. McKinsey Quarterly 2003 Number 3
[2] http://www.computerweekly.com/Articles/2007/10/19/227562/microsoft
-to-vie-with-cisco-and-ibm-for-unified-communications.htm
[3] http://gbr.pepperdine.edu/003/japan.html
[4] http://www.rieti.go.jp/users/andrei-hagiu/forum/columns/002.html
[5] http://www.madeintaiwan.tv/blog/?p=10
[6] The Cluetrain Manifesto: The End of Business as Usual. Rick Levine,
Christopher Locke, Doc Searls, David Weinberger.Published by Perseus
Books Group, 2001
[7] http://www.appliedmaterials.com/news/solar_strategy.html
[8] The New age of innovation. C.K Prahlad, M.S. Krishnan
[9] IEEE-Beyond Cost Reduction - Using Collaboration to Increase
Innovation in Global Software Development Projects, Theodore Forbath,
Peter Brooks, Anand Dass
[1] Solving the solutions problem. Chandru Krishnamurthy, Juliet Johansson,
Hank Schlissberg. McKinsey Quarterly 2003 Number 3
[2] http://www.computerweekly.com/Articles/2007/10/19/227562/microsoft
-to-vie-with-cisco-and-ibm-for-unified-communications.htm
[3] http://gbr.pepperdine.edu/003/japan.html
[4] http://www.rieti.go.jp/users/andrei-hagiu/forum/columns/002.html
[5] http://www.madeintaiwan.tv/blog/?p=10
[6] The Cluetrain Manifesto: The End of Business as Usual. Rick Levine,
Christopher Locke, Doc Searls, David Weinberger.Published by Perseus
Books Group, 2001
[7] http://www.appliedmaterials.com/news/solar_strategy.html
[8] The New age of innovation. C.K Prahlad, M.S. Krishnan
[9] IEEE-Beyond Cost Reduction - Using Collaboration to Increase
Innovation in Global Software Development Projects, Theodore Forbath,
Peter Brooks, Anand Dass
@article{"International Journal of Business, Human and Social Sciences:55459", author = "Anand Dass and Hiroaki Murakami", title = "Commercializing Technology Solutions- Moving from Products to Solutions", abstract = "The paper outlines the drivers behind the movement
from products to solutions in the Hi-Tech Business-to-Business
markets. The paper lists out the challenges in enabling the
transformation from products to solutions and also attempts to explore
strategic and operational recommendations based on the authors-
factual experiences with Japanese Hi-tech manufacturing
organizations. Organizations in the Hi-Tech Business-to-Business
markets are increasingly being compelled to move to a solutions model
from the conventional products model. Despite the added complexity
of solutions, successful technology commercialization can be achieved
by making prudent choices in defining a relevant solutions model, by
backing the solution model through appropriate organizational design,
and by overhauling the new product development process and
supporting infrastructure.", keywords = "Technology commercialization, Solutions, Hi-Tech
companies, Japan, Management of technology", volume = "3", number = "5", pages = "418-8", }