Branding Urban Spaces as an Approach for City Branding -Case study: Cairo City, Egypt

With the beginning of the new century, man still faces many challenges in how to form and develop his urban environment. To meet these challenges, many cities have tried to develop its visual image. This is by transforming their urban environment into a branded visual image; this is at the level of squares, the main roads, the borders, and the landmarks. In this realm, the paper aims at activating the role of branded urban spaces as an approach for the development of visual image of cities, especially in Egypt. It concludes the need to recognize the importance of developing the visual image in Egypt, through directing the urban planners to the important role of such spaces in achieving sustainability.

Authors:

• Mohammad R. M. Abdelaal
• Reeman M. R. Hussein

Keywords:

• Urban branded spaces
• brand image
• sustainable development
• Cairo.

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