Betel Nut Beauty in Taiwan: Chinese Tourists- Perspective
Tourists- eyes will often be attracted by the unique
phenomenon of the roadsides: betel nut beauties (pronounced as
binlang xishi in Mandarin), if they drive on the roads of Taiwan.
Sitting in the neon-lit glass stalls with attractive dress on the roadsides,
betel nut beauties usually sell betel nuts to the passing truckers or car
drivers with much of their efforts. Moreover, in order to attract
peoples- eyesight and increase the sales volume, the young girls are in
skimpy clothing to promote betel nuts or beverages to their customers.
Therefore, when the Chinese tourists come to Taiwan, to see the
unique betel nut beauty phenomenon has become one of their greatly
interested things or even a “must see". This paper describes betel but
beauties in Taiwan, explained why the Chinese tourists like to see
them in Taiwan and proposed propositions for examination.
[1] Los Angeles Times, Jan. 24, 2004.
[2] Magnier, Mark (2009), http://www.latimes.com/news/nationworld/
world/la-fg-betel-beauty22-2009jan22,3,2780234.story
[3] Council of Agriculture , 2009, Taiwan.
[4] Betel nut beauties have become a scenic spot, China Times, November, 22,
2010.
[5] Information about the danger of betel palm, Bureau of Health Promotion ,
Department of Health, R.O.C., 2006.
[6] A. Liu, (2010) Betel nut culture in contemporary Taiwan, Asia Pacific:
Perspectives--- an electronic journal, vol. 9. no.2, p.63-68, 2010.
[7] E. Arnould, L. Price, & G. Zinkhan, Consumers, New York: NY,
McGraw-Hill Companies, Inc.C., 2002.
[8] J. N. Sheth, B. Mittal, & B. I. Newman, Customer Behavior: Consumer
Behavior and Beyond, Fort Worth, TX: The Dryden Press, 1999.
[9] H. L. Hughes, Culture and tourism: a framework for further analysis,
Managing Leisure 7, p.164-175, 2002.
[10] G. Richards, European cultural tourism: patterns and prospects, in: D.
Dodd and A. van Hemel (eds), Planning Cultural Tourism in Europe: A
Presentation of Theories and Cases, Amsterdam, Boekman Foundation
and Ministry of Education, Culture and Science, pp.16-32, 1999.
[11] United Daily News, December, 6, C8 page, 2011.
[12] Chinese tourists rush for seeing betel nut beauty, Broadcasting
Corporation of China, July,14, 2011.
[1] Los Angeles Times, Jan. 24, 2004.
[2] Magnier, Mark (2009), http://www.latimes.com/news/nationworld/
world/la-fg-betel-beauty22-2009jan22,3,2780234.story
[3] Council of Agriculture , 2009, Taiwan.
[4] Betel nut beauties have become a scenic spot, China Times, November, 22,
2010.
[5] Information about the danger of betel palm, Bureau of Health Promotion ,
Department of Health, R.O.C., 2006.
[6] A. Liu, (2010) Betel nut culture in contemporary Taiwan, Asia Pacific:
Perspectives--- an electronic journal, vol. 9. no.2, p.63-68, 2010.
[7] E. Arnould, L. Price, & G. Zinkhan, Consumers, New York: NY,
McGraw-Hill Companies, Inc.C., 2002.
[8] J. N. Sheth, B. Mittal, & B. I. Newman, Customer Behavior: Consumer
Behavior and Beyond, Fort Worth, TX: The Dryden Press, 1999.
[9] H. L. Hughes, Culture and tourism: a framework for further analysis,
Managing Leisure 7, p.164-175, 2002.
[10] G. Richards, European cultural tourism: patterns and prospects, in: D.
Dodd and A. van Hemel (eds), Planning Cultural Tourism in Europe: A
Presentation of Theories and Cases, Amsterdam, Boekman Foundation
and Ministry of Education, Culture and Science, pp.16-32, 1999.
[11] United Daily News, December, 6, C8 page, 2011.
[12] Chinese tourists rush for seeing betel nut beauty, Broadcasting
Corporation of China, July,14, 2011.
@article{"International Journal of Business, Human and Social Sciences:58887", author = "Shwu-Huey Wang and Hsiu-Yuan Wang", title = "Betel Nut Beauty in Taiwan: Chinese Tourists- Perspective", abstract = "Tourists- eyes will often be attracted by the unique
phenomenon of the roadsides: betel nut beauties (pronounced as
binlang xishi in Mandarin), if they drive on the roads of Taiwan.
Sitting in the neon-lit glass stalls with attractive dress on the roadsides,
betel nut beauties usually sell betel nuts to the passing truckers or car
drivers with much of their efforts. Moreover, in order to attract
peoples- eyesight and increase the sales volume, the young girls are in
skimpy clothing to promote betel nuts or beverages to their customers.
Therefore, when the Chinese tourists come to Taiwan, to see the
unique betel nut beauty phenomenon has become one of their greatly
interested things or even a “must see". This paper describes betel but
beauties in Taiwan, explained why the Chinese tourists like to see
them in Taiwan and proposed propositions for examination.", keywords = "Betel nut, betel nut beauty, Chinese tourists, tourism.", volume = "7", number = "2", pages = "400-3", }