Appreciating, Interpreting and Understanding Posters via Levels of Visual Literacy
This study was conducted in Malaysia to discover how
meaning and appreciation were construed among 35 Form Five
students. Panofsky-s theory was employed to discover the levels of
reasoning among students when various types of posters were
displayed. The independent variables used were posters that carried
explicit and implicit meanings; the moderating variable was students-
visual literacy levels while the dependent variable was the implicit
interpretation level. One-way ANOVA was applied for the data
analysis. The data showed that before students were exposed to
Panofsky-s theory, there were differences in thinking between boys,
who did not think abstractly or implicit in comparison to girls. The
study showed that students- visual literacy in posters depended on the
use of visual texts and illustration. This paper discuss further on
posters with text only have a tendency to be too abstract as opposed
to posters with visuals plus text.
[1] L. Ausburn, & F. Ausburn, "Visual literacy: Background, theory and
practice." PLET, vol. 15, no. 4, pp. 291-297, 1978.
[2] A. Bamford, "Visual Literacy White paper." 2003.
http://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.p
df
[3] C. S. Peirce, Peirce on signs. James Hoopes, ed. Chapel Hill NC:
Univeristy of N. Carolina Press, 1991.
[4] E. Panofsky, Studies in Iconology: Humanistic Themes in the Art of the
Renaissaince. England: Oxford University Press, 1939.
[5] Y. Abu Bakar, Pengembangan Individu Dalam Tradisi Pemerhatian,
Malaysia: Universiti Malaya. 1995.
[6] R. E. Mayer, Multimedia Learning. New York: Cambridge Uniersity
Press. 2001.
[1] L. Ausburn, & F. Ausburn, "Visual literacy: Background, theory and
practice." PLET, vol. 15, no. 4, pp. 291-297, 1978.
[2] A. Bamford, "Visual Literacy White paper." 2003.
http://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.p
df
[3] C. S. Peirce, Peirce on signs. James Hoopes, ed. Chapel Hill NC:
Univeristy of N. Carolina Press, 1991.
[4] E. Panofsky, Studies in Iconology: Humanistic Themes in the Art of the
Renaissaince. England: Oxford University Press, 1939.
[5] Y. Abu Bakar, Pengembangan Individu Dalam Tradisi Pemerhatian,
Malaysia: Universiti Malaya. 1995.
[6] R. E. Mayer, Multimedia Learning. New York: Cambridge Uniersity
Press. 2001.
@article{"International Journal of Business, Human and Social Sciences:60962", author = "Mona Masood and Zakiah Zain", title = "Appreciating, Interpreting and Understanding Posters via Levels of Visual Literacy", abstract = "This study was conducted in Malaysia to discover how
meaning and appreciation were construed among 35 Form Five
students. Panofsky-s theory was employed to discover the levels of
reasoning among students when various types of posters were
displayed. The independent variables used were posters that carried
explicit and implicit meanings; the moderating variable was students-
visual literacy levels while the dependent variable was the implicit
interpretation level. One-way ANOVA was applied for the data
analysis. The data showed that before students were exposed to
Panofsky-s theory, there were differences in thinking between boys,
who did not think abstractly or implicit in comparison to girls. The
study showed that students- visual literacy in posters depended on the
use of visual texts and illustration. This paper discuss further on
posters with text only have a tendency to be too abstract as opposed
to posters with visuals plus text.", keywords = "explicit visual, implicit visual, visual interpretation, visual literacy", volume = "5", number = "11", pages = "1639-5", }