Analyzing the Effects of Resource Relatedness on Strategic Alliances Performance

Very few studies have examined performance implications of strategic alliance announcements in the information technologies industry from a resource-based view. Furthermore, none of these studies have investigated resource congruence and alliance motive as potential sources of abnormal firm performance. This paper extends upon current resource-based literature to discover and explore linkages between these concepts and the practical performance of strategic alliances. This study finds that strategic alliance announcements have provided overall abnormal positive returns, and that marketing alliances with marketing resource incongruence have also contributed to significant firm performance.

Authors:

• G. Chung
• B. Choi

Keywords:

• Event study methodology
• resource-based theory
• resource relatedness
• strategic alliance.

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