A Study on the Attractiveness of Heavy Duty Motorcycle
The culture of riding heavy motorcycles originates
from advanced countries and mainly comes from Europe, North
America, and Japan. Heavy duty motorcycle riders are different from
people who view motorcycles as a convenient mean of transportation.
They regard riding them as a kind of enjoyment and high-level taste.
The activities of riding heavy duty motorcycles have formes a
distinctive landscape in domestic land in Taiwan. Previous studies
which explored motorcycle culture in Taiwan still focused on the
objects of motorcycle engine displacement under 50 cc.. The study
aims to study the heavy duty motorcycles of engine displacement over
550 cc. and explores where their attractiveness is. For finding the
attractiveness of heavy duty motorcycle, the study chooses Miryoku
Engineering (Preference-Based Design) approach. Two steps are
adopted to proceed the research. First, through arranging the letters
obtained from interviewing experts, EGM (The Evaluation Grid
Method) was applied to find out the structure of attractiveness. The
attractive styles are eye-dazzling, leisure, classic, and racing
competitive styles. Secondarily, Quantification Theory Type I analysis
was adopted as a tool for analyzing the importance of attractiveness.
The relationship between style and attractive parts was also discussed.
The results could contribute to the design and research development of
heavy duty motorcycle industry in Taiwan.
[1] Miryoku Engineering Forum, 1992, Miryoku Engineering.
Kaibundo.(Japanese)
[2] Kelly, G. A (1955). The psychology of personal constructs. 2 volumes,
New York: Norton.
[3] Junichiro Sanui, 1996, Visualization of users' requirements: Introduction
of the Evaluation Grid Method. Proceedings of the 3rd Design & Decision
Support Systems in Architecture & Urban Planning Conference, Vol.1,
pp.365-374.
[4] C. Hayashi, 1950, On the Quantification of Qualitative Data from the
Mathematico-Statistical Point of view, Annals of the Institute of
Statistical Mathematics, Vol. 2.
[5] C. Iwabuchi, et. al, 2001, Data Management and Analysis by Yourself,
Japan: Humura publishing, pp180-185.
[6] K. Sugiyama, et. al, 1996, The basic for Survey and Analysis by Excel,
Japan: Kaibundo publishing, pp.51-62.
[7] M. Minyuan, 1996, A study on the attractiveness of wedding dress,
Cheng Kung University, Tainan.
[1] Miryoku Engineering Forum, 1992, Miryoku Engineering.
Kaibundo.(Japanese)
[2] Kelly, G. A (1955). The psychology of personal constructs. 2 volumes,
New York: Norton.
[3] Junichiro Sanui, 1996, Visualization of users' requirements: Introduction
of the Evaluation Grid Method. Proceedings of the 3rd Design & Decision
Support Systems in Architecture & Urban Planning Conference, Vol.1,
pp.365-374.
[4] C. Hayashi, 1950, On the Quantification of Qualitative Data from the
Mathematico-Statistical Point of view, Annals of the Institute of
Statistical Mathematics, Vol. 2.
[5] C. Iwabuchi, et. al, 2001, Data Management and Analysis by Yourself,
Japan: Humura publishing, pp180-185.
[6] K. Sugiyama, et. al, 1996, The basic for Survey and Analysis by Excel,
Japan: Kaibundo publishing, pp.51-62.
[7] M. Minyuan, 1996, A study on the attractiveness of wedding dress,
Cheng Kung University, Tainan.
@article{"International Journal of Business, Human and Social Sciences:51558", author = "Kaishuan Shen and Pan Changyu and Yuhsiang Lu and Zongshao Liu and Chishxsin Chuang and Minyuan Ma", title = "A Study on the Attractiveness of Heavy Duty Motorcycle", abstract = "The culture of riding heavy motorcycles originates
from advanced countries and mainly comes from Europe, North
America, and Japan. Heavy duty motorcycle riders are different from
people who view motorcycles as a convenient mean of transportation.
They regard riding them as a kind of enjoyment and high-level taste.
The activities of riding heavy duty motorcycles have formes a
distinctive landscape in domestic land in Taiwan. Previous studies
which explored motorcycle culture in Taiwan still focused on the
objects of motorcycle engine displacement under 50 cc.. The study
aims to study the heavy duty motorcycles of engine displacement over
550 cc. and explores where their attractiveness is. For finding the
attractiveness of heavy duty motorcycle, the study chooses Miryoku
Engineering (Preference-Based Design) approach. Two steps are
adopted to proceed the research. First, through arranging the letters
obtained from interviewing experts, EGM (The Evaluation Grid
Method) was applied to find out the structure of attractiveness. The
attractive styles are eye-dazzling, leisure, classic, and racing
competitive styles. Secondarily, Quantification Theory Type I analysis
was adopted as a tool for analyzing the importance of attractiveness.
The relationship between style and attractive parts was also discussed.
The results could contribute to the design and research development of
heavy duty motorcycle industry in Taiwan.", keywords = "attractiveness, evaluation, heavy dutymotorcycle, miryoku engineering", volume = "3", number = "6", pages = "698-5", }