Abstract: This paper is a qualitative research report. A group of
students form a public university in a small town in Colombia
participated in this study which aimed at describing to what extend
the use of social ads, published on the internet, helped to develop
their critical thinking skills. Students’ productions, field notes, video
recordings and direct observation were the instruments and
techniques used by the researches in order to gather the data which
was analyzed under the principles of grounded theory and
triangulation. The implementation of social ads into the classroom
evidenced a noticeable improvement in students’ ability to interpret
and argue social issues, as well as, their self-improvement in oral and
written production in English, as a foreign language.
Abstract: The request for a sustainable development challenges
both managers and consumers to rethink habitual practices and
activities. While consumers are challenged to develop sustainable
consumption patterns, companies are asked to establish managerial
systems and structures considering economical, ecological, and social
issues. As this is in particular true for housing associations, this paper
aims first, at providing an understanding of sustainability strategy in
residential trade and industry (RTI) by identifying relevant facets of
this construct and second, at conceptually analyzing the impact of
sustainability strategy in RTI on operational efficiency and
performance of municipal housing companies. The author develops a
model of sustainability strategy in RTI and its effects and further,
sheds light in priorities for future research.