Abstract: An online advertisement system and its implementation
for the Yioop open source search engine are presented. This system
supports both selling advertisements and displaying them within
search results. The selling of advertisements is done using a system
to auction off daily impressions for keyword searches. This is an
open, ascending price auction system in which all accepted bids will
receive a fraction of the auctioned day’s impressions. New bids in
our system are required to be at least one half of the sum of all
previous bids ensuring the number of accepted bids is logarithmic
in the total ad spend on a keyword for a day. The mechanics of
creating an advertisement, attaching keywords to it, and adding it
to an advertisement inventory are described. The algorithm used to
go from accepted bids for a keyword to which ads are displayed at
search time is also presented. We discuss properties of our system
and compare it to existing auction systems and systems for selling
online advertisements.
Abstract: The study aimed to identify the logical structure of
data and particularities of developing and testing a website designed
for selling farm products through online auctions.
The research is based on a short literature review in the field and
exploratory trials of some successful models from other industries, in
order to identify the advantages of using such tool, as well as the
optimal structure and functionality of an auction portal. In the last
part, the study focuses on the results of testing the website by the
potential beneficiaries.
Conclusions of the study underlines that the particularities of some
agricultural products could raise difficulties in the process of selling
them through online auctions, but the use of such system it is
perceived to bring significant improvements in the supply chain.
The results of scientific investigations require a more detailed
study regarding the importance of using quality standards for
agricultural products sold via online auction, the impact that
implementation of an online payment system could have on trade
with agricultural products and problems which could arise in using
the website in different countries.
Abstract: This paper applies fuzzy set theory to evaluate the
service quality of online auction. Service quality is a composition of
various criteria. Among them many intangible attributes are difficult
to measure. This characteristic introduces the obstacles for respondent
in replying to the survey. So as to overcome this problem, we
invite fuzzy set theory into the measurement of performance. By
using AHP in obtaining criteria and TOPSIS in ranking, we found
the most concerned dimension of service quality is Transaction
Safety Mechanism and the least is Charge Item. Regarding to the
most concerned attributes are information security, accuracy and
information.
Abstract: This paper applies fuzzy AHP to evaluate the service
quality of online auction. Service quality is a composition of various
criteria. Among them many intangible attributes are difficult to
measure. This characteristic introduces the obstacles for respondents
on reply in the survey. So as to overcome this problem, we invite
fuzzy set theory into the measurement of performance and use AHP in
obtaining criteria. We found the most concerned dimension of service
quality is Transaction Safety Mechanism and the least is Charge Item.
Other criteria such as information security, accuracy and information
are too vital.
Abstract: Online auctions are not very popular in Croatia. The
main reason for this is a very limited number of services which can
be used by Croatian users. Until recent times, even selling through
the most popular online auction site eBay wasn't possible because
PayPal services could not make payment to bank or debit card
accounts in Croatia. Furthermore, many foreign sellers do not offer
delivery of their products to Croatia which means that large
quantities of goods initially offered on such sites are not available.
With that in mind, it is necessary to analyze the buying and selling
habits of Croatian users and existing online auction sites, both
Croatian and foreign, and create a model for new domestic site. This
site will have to exploit every positive aspect of existing models and
neutralize every negative perception indicated by users in the survey
so that, hopefully, it would attract new users.