Abstract: Telecommunication service providers demand accurate
and precise prediction of customer churn probabilities to increase the
effectiveness of their customer relation services. The large amount of
customer data owned by the service providers is suitable for analysis
by machine learning methods. In this study, expenditure data of
customers are analyzed by using an artificial neural network (ANN).
The ANN model is applied to the data of customers with different
billing duration. The proposed model successfully predicts the churn
probabilities at 83% accuracy for only three months expenditure data
and the prediction accuracy increases up to 89% when the nine month
data is used. The experiments also show that the accuracy of ANN
model increases on an extended feature set with information of the
changes on the bill amounts.
Abstract: In recent days, there is a change and the ongoing development of the telecommunications sector in the global market. In this sector, churn analysis techniques are commonly used for analysing why some customers terminate their service subscriptions prematurely. In addition, customer churn is utmost significant in this sector since it causes to important business loss. Many companies make various researches in order to prevent losses while increasing customer loyalty. Although a large quantity of accumulated data is available in this sector, their usefulness is limited by data quality and relevance. In this paper, a cost-sensitive feature selection framework is developed aiming to obtain the feature reducts to predict customer churn. The framework is a cost based optional pre-processing stage to remove redundant features for churn management. In addition, this cost-based feature selection algorithm is applied in a telecommunication company in Turkey and the results obtained with this algorithm.
Abstract: Customer churn prediction is one of the most useful
areas of study in customer analytics. Due to the enormous amount
of data available for such predictions, machine learning and data
mining have been heavily used in this domain. There exist many
machine learning algorithms directly applicable for the problem of
customer churn prediction, and here, we attempt to experiment on
a novel approach by using a cognitive learning based technique in
an attempt to improve the results obtained by using a combination
of supervised learning methods, with cognitive unsupervised learning
methods.
Abstract: The aim of this paper is to identify the most suitable
model for churn prediction based on three different techniques. The
paper identifies the variables that affect churn in reverence of
customer complaints data and provides a comparative analysis of
neural networks, regression trees and regression in their capabilities
of predicting customer churn.