Abstract: Innovation, technology and knowledge are the trilogy
of impact to support the challenges arising from uncertainty.
Evidence showed an opportunity to ask how to manage in this
environment under constant innovation. In an attempt to get a
response from the field of Management Sciences, based in the
Contingency Theory, a research was conducted, with
phenomenological and descriptive approaches, using the Case Study
Method and the usual procedures for this task involving a focus
group composed of managers and employees working in the
pharmaceutical field. The problem situation was raised; the state of
the art was interpreted and dissected the facts. In this tasks were
involved four establishments. The result indicates that these focused
ventures have been managed by its founder empirically and is
experimenting agility described in this work. The expectation of this
study is to improve concepts for stakeholders on creativity in
business.