Abstract: With the development of information technology in China, network consumption is becoming more and more popular. As a special group, college students have a high degree of education and distinct opinions and personalities. In the future, the key groups of network consumption have gradually become the focus groups of network consumption. Studying college students’ online consumption behavior has important theoretical significance and practical value. Based on the Stimulus-Organism-Response (SOR) driving model and the structural equation model, this paper establishes the influencing factors model of College students’ online consumption behavior, evaluates and amends the model by using SPSS and AMOS software, analyses and determines the positive factors of marketing college students’ consumption, and provides an effective basis for guiding and promoting college student consumption.
Abstract: The present paper is concerned with a statistical approach involving latent and manifest variables applied in order to assess the organization's social responsibility performance. The main idea is to develop an assessment tool and a measurement of the Social Responsibility Performance, enabling the company to characterize her performance regarding to the ISO 26000 standard's seven core subjects. For this, we conceptualize a structural equation modeling (SEM) which describes various causal connections between the Social Responsibility’s components. The SEM’s resolution is based on the Partial Least squares (PLS) method and the implementation is running in the XLSTAT software.
Abstract: This study investigates the roles of knowledge
acquisition, absorptive capacity, and innovation capability in finance
and manufacturing industries. With 362 valid questionnaires from
manufactures and financial industries in Taiwan, we examine the
relationships between absorptive capacity, knowledge acquisition and
innovation capability using a structural equation model. The results
indicate that absorptive capacity is the mediator between knowledge
acquisition and innovation capability, and that knowledge acquisition
has a positive effect on absorptive capacity.