Abstract: The study investigated the 2011 TPGA Ever Rich
Championship – North Bay Open spectators- on-the-site spectating
motivations, experiences, and satisfactions. The research was
conducted on a convenience sample of the on-the-spot spectators at the
North Bay Golf and Country Club. A total of 200 questionnaires were
distributed, of which 185 valid questionnaires were collected,
approaching a 92.5% response rate. The data obtained was analyzed
with statistical techniques. First, the data showed significant
differences in motivations, experiences, and satisfactions relative to
demographic variables among the on-the-spot spectators. Second,
spectating motivation, experience, and satisfaction were significantly
related to one another.