Abstract: Marketing research is starting to focus on authenticity to position an offer, especially terroir products. However, with internet its usage remains more problematic. This paper investigates how digitalization impacts the satisfaction of the quest for authenticity. On the theoretical level, it explains authenticity in the online and offline context in the postmodernism era. Then, an exploratory qualitative study tries to understand the contribution of the digitization to the satisfaction of the search of authenticity. Therefore, cooperatives selling terroir product on the internet are advised to keep also direct contact which tends to show traditional manner of production, in order to enhance customers’ perception of terroir product authenticity.
Abstract: Present research investigates eclecticism in Iranian
theatre on the basis of eclectic theory. Eclectic theatre is a new theory
in postmodernism. The theory appeared during 60th – 70th century in
some theatres such as “Conference of the Birds”.
Special theatrical forms have been developed in many
geographical- cultural areas of the world and are indigenous to that
area. These forms, as compared with original forms, are considered to
be traditional while being comprehensive, the form is considered to
be national. Kaboudan and Sfandiar theatre has been influenced by
elements of traditional form of Iran.
Abstract: The struggle between modern and postmodern
understanding is also displayed in terms of the superiorities of
quantitative and qualitative methods to each other which are
evaluated within the scope of these understandings. By way of
assuming that the quantitative researches (modern) are able to
account for structure while the qualitative researches (postmodern)
explain the process, these methods are turned into a means for
worldviews specific to a period. In fact, process is not a functioning
independent of structure. In addition to this issue, the ability of
quantitative methods to provide scientific knowledge is also
controversial so long as they exclude the dialectical method. For this
reason, the critiques charged against modernism in terms of
quantitative methods are, in a sense, legitimate. Nevertheless, the
main issue is in which parameters postmodernist critique tries to
legitimize its critiques and whether these parameters represent a point
of view enabling democratic solutions.
In this respect, the scientific knowledge covered in Turkish media
as a means through which ordinary people have access to scientific
knowledge will be evaluated by means of content analysis within a
new objectivity conception.