Abstract: Emotional Association (EA) Theory deals with the psychological attachment of the employees to their employer as a focal way of awakening employees’ productivity, innovativeness, and creativity towards achieving a common cause within an organization. The objectives of this paper include: to comprehend the forms of motivation at workstation as provided by the Emotion Association Theory; to improve access to the skills relevant for a good working environment; to raise new skills through knowing the power to influence employees; to improve communication skills as well as researching current leaders and their leadership skills. The paper makes use of descriptive and intervention by examining the effect of motivation on employees. The method makes use of psychological EA theory that analyses the 3E leadership model to impact the ability to adopt the organization’s policy and employee productivity. In this case, the method will assess the workplace culture by assessing personal values and qualities that make master manager in organizations. In addition, the method will apply the theory to support the positive work engagement and its successful implementation to effectively influence employee productivity. The findings of this research showcase the significance motivating employees to increase their productivity as provided by the theory. Nonetheless, it improves sense of belonging among workers in a firm since it is employee-oriented. In addition, it works upon unification of workers within a workplace through mutual respect and empathy which promotes competence and policy implementation. Therefore, emotionally related qualities ignite motivation in workers.
Abstract: It was important to understand the impact of media in young adolescents. The animated film, Khun Tong Dang the Inspirations (2015), was purposefully created for teaching young children to have a positive personal trait. The current study used this film as the case study. The objective is to understand the relationship between the good characteristic of movie audiences and their perception of the good characteristic of a movie character. One-hundred students from various age ranges responded to quantitative questionnaires. The questions included their age, gender, perception about their own personal traits, perception about their experiences with others, and perception about the bravery, intelligence, and gratefulness of the character. It was found that a good personal trait has a strong relationship with the perception of bravery, intelligence, and gratefulness of the character.