Abstract: The liberalization and privatization processes have
forced public utility companies to face new competitive challenges,
implementing strategies to gain market share and, at the same time,
keep the old customers. To this end, many companies have carried
out mergers, acquisitions and conglomerations in order to diversify
their business. This paper focuses on companies operating in the free
energy market in Italy. In the last decade, this sector has undergone
profound changes that have radically changed the competitive
scenario and have led companies to implement diversification
strategies of the business. Our work aims to evaluate the economic
and financial performances obtained by energy companies, following
the beginning of the liberalization process, verifying the possible
relationship with the implemented diversification strategies.
Abstract: Time full of changes which is associated with globalization, tougher competition, changes in the structures of markets and economic downturn, that all force companies to think about their competitive advantages. These changes can bring the company a competitive advantage and that can help improve competitive position in the market. Policy of the European Union is focused on the fast growing innovative companies which quickly respond to market demands and consequently increase its competitiveness. To meet those objectives companies need the right conditions and support of their state.