Abstract: The aim of this study was to analyze and evaluate the consumption of functional food by consumers by: age, sex, formal education level, place of residence and diagnosed diseases. The study employed an ad hoc questionnaire in a group of 300 inhabitants of Upper Silesia voivodship. Knowledge of functional food among the group covered in the study was far from satisfactory. The choice of functional food was of intuitive character. In addition, the group covered was more likely to choose pharmacotherapy instead of diet-related prevention then, which can be associated with presumption of too distant effects and a long period of treatment.
Abstract: Since the outbreak of mad cow disease and bird flu, consumers have become more concerned with meat quality and safety. As a result, meat traceability is adopted as one approach to handle consumers’ concern in this issue. Nevertheless, in Thailand, meat traceability is rarely used as a marketing tool to persuade consumers. As a consequence, the present study attempts to understand consumer trust in the meat traceability system by conducting a study in this country to examine the impact of three types of consumer knowledge on this trust. The study results reveal that out of three types of consumer knowledge, marketplace knowledge was the sole predictor of consumer trust in meat traceability and it has a positive influence. General product class knowledge and knowledge in meat products with traceability, however, did not significantly influence consumer trust. The research results provide several implications and directions for future study.
Abstract: The objective of this study was to investigate the
awareness, knowledge and consumer behavior towards organic
products in Thailand. For this study, a purposive sampling technique
was used to identify a sample group of 2,575 consumers over the age
of 20 years who intended or made purchases from 1) green shops; 2)
supermarkets with branches; and, 3) green markets. A questionnaire
was used for data collection across the country. Descriptive statistics
were used for data analysis. The results showed that more than 92%
of consumers were aware of organic agriculture, but had less
knowledge about it. More than 60% of consumers knew that organic
agriculture production and processing did not allow the use of
chemicals. And about 40% of consumers were confused between the
food safety logo and the certified organic logo, and whether GMO
was allowed in organic agriculture practice or not. In addition, most
consumers perceived that organic agricultural products, good
agricultural practice (GAP) products, agricultural chemicals free
products, and hydroponic vegetable products had the same standard.
In the view of organic consumers, the organic Thailand label was the
most seen and reliable among various organic labels. Less than 3% of
consumers thought that the International Federation of Organic
Agriculture Movements (IFOAM) Global Organic Mark (GOM) was
the most seen and reliable. For the behaviors of organic consumers,
they purchased organic products mainly at the supermarket and green
shop (55.4%), one to two times per month, and with a total
expenditure of about 200 to 400 baht each time. The main reason for
buying organic products was safety and free from agricultural
chemicals. The considered factors in organic product selection were
price (29.5%), convenience (22.4%), and a reliable certification
system (21.3%). The demands for organic products were mainly rice,
vegetables and fruits. Processed organic products were relatively
small in quantity.