Abstract: The service sector continues to grow and the percentage
of GDP accounted for by service industries keeps increasing. The
growth and importance of service to an economy is not just a
phenomenon of advanced economies, service is now a majority of the
world gross domestic products. However, the performance evaluation
process of new service development problems generally involves
uncertain and imprecise data. This paper presents a 2-tuple fuzzy
linguistic computing approach to dealing with heterogeneous
information and information loss problems while the processes of
subjective evaluation integration. The proposed method based on group
decision-making scenario to assist business managers in measuring
performance of new service development manipulates the
heterogeneity integration processes and avoids the information loss
effectively.